social media and Task XXIV

Transcription

1 social media and IEA Subtasks DSM of TASK Task XXIV 24 Task XXIV Subtask II - in-depth case studies New Zealand vs the Netherlands Domain/s: Smart Meter/Feedback & Buildings Dr Sea Rotmann Operating Agent Graz Task 24 workshop, October 13, 2014

2 NZ-Buildings/Smart Grid PowerCo Smart House Trial STRATEGY FOR SMART HOMES: IMPLEMENT AND MEASURE Studies Show... Consumers respond to information - enabled with technology. They respond to price somewhat but respond to price plus technology most of all. v a Evolving Consumer Preferences and Choices Value Social and Environment Comfort Resilience Lifestyle Retailers and Aggregators TOU Pricing New Commercial Models Enabling Technologies Smart Meters Heat Pumps Efficient Appliances Apps and Services PV Internet of Things (Smart Appliances) EVs Storage EDB Pressures Higher Peaks, Lower Load Factors, Lower Economic Efficiency Threat to Volume Need for New Investments Increasing Costs Uncertain Reserves EDB Network Strength Need not be volume consumed - kwh based Regulated - right incentive can deliver NZ Inc efficiency Across Network View - (can optimise) Enable infrastructure best shared (storage?) Long DSM history (hot water) Opportunities for EDBs Information: pricing and technology services and solutions to lower peaks Information standards plus demo technology to lower new investments Enable new consumer choices without surprises / efficiently using networks Evolve new services and / or engagement models Figure 4. From the PowerCo Smart House brochure 2

3 NZ-Buildings/Smart Grid PowerCo Smart House Trial Duration Country Type New Zealand (3 cities) Pilot project Cost >NZD 500,000 Specification/Goal Behavioural model/s or theories of change Context Better design tomorrows network; determine pricing strategies with customers; guide development of appropriate policy and technical standards, understand DSO s role in DSM Neoclassical economics, energy cultures, technological innovation systems, transition theory, moments of change 80% RES, DSM issues, legislation requiring EE from DSOs, smart meter/ grid rollout 3

4 NZ-Buildings/Smart Grid PowerCo Smart House Trial 4

5 NZ-Buildings/Smart Grid PowerCo Smart House Trial 4

6 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers 4

7 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers 4

8 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits 4

9 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout 4

10 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout Important lesson on consumer service perspective 4

11 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout Important lesson on consumer service perspective Statistically meaningful to quantify impacts 4

12 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout Important lesson on consumer service perspective Statistically meaningful to quantify impacts Necessarily straightforward DSM tool 4

13 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout Important lesson on consumer service perspective Statistically meaningful to quantify impacts Necessarily straightforward DSM tool Technologically fully matured 4

14 NZ-Buildings/Smart Grid PowerCo Smart House Trial A very good way to engage customers A first step to creating smart prosumers A way to change lifestyles and break (some) habits A good way to showcase best practice before rollout Important lesson on consumer service perspective Statistically meaningful to quantify impacts Necessarily straightforward DSM tool Technologically fully matured Easily replicable on the national scale 4

15 PowerMatching City Engaged participants Ruth Mourik

16 NL-Buildings/Smart Grid PowerMatching City Duration Country Type (pilot) (evaluation) the Netherlands (2 cities) Pilot project Cost several million Specification/Goal Behavioural model/s or theories of change Context Test integral smart grid with innovative appliances in real life; set up by a consortium of stakeholders (DSO, technology, ICT, research); early movers; variable pricing; co-creation of feedback with end users Neoclassical economics, gamification, participatory learning, co-creation Technical system not yet mature nor available; energy communities already existed 6

17 NL-Buildings/Smart Grid PowerMatching City 7

18 NL-Buildings/Smart Grid PowerMatching City 7

19 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs 7

20 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities 7

21 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability 7

22 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency 7

23 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective 7

24 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation 7

25 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation Easy to make technology match real life needs 7

26 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation Easy to make technology match real life needs A way to change individual behaviour 7

27 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation Easy to make technology match real life needs A way to change individual behaviour Technologically fully matured 7

28 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation Easy to make technology match real life needs A way to change individual behaviour Technologically fully matured Easily trusted as commercial interests get in the way 7

29 NL-Buildings/Smart Grid PowerMatching City Important to match technology to consumer needs A 1 st step to creating smart prosumers/communities Lesson that communities offer scalability A good way to embed trust and transparency Important lesson on consumer service perspective Especially around importance of co-creation Easy to make technology match real life needs A way to change individual behaviour Technologically fully matured Easily trusted as commercial interests get in the way A good idea to ignore frustrations 7

30 Common lessons and learnings 8

31 Common lessons and learnings It really is all about the people, but... 8

32 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community 8

33 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) 8

34 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost 8

35 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary 8

36 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic 8

37 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic Learn how to communicate differently 8

38 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic Learn how to communicate differently Balance research needs with user needs 8

39 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic Learn how to communicate differently Balance research needs with user needs Make it about lifestyle not technology 8

40 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic Learn how to communicate differently Balance research needs with user needs Make it about lifestyle not technology Listen to the frustrated, don t shy away from problems 8

41 Common lessons and learnings It really is all about the people, but... Not just about the individuals, also wider community Big differences even within households (eg gender) Trust really is everything, hard to gain and easily lost Present a face and keep one human intermediary It s OK to be technical, but don t be technocratic Learn how to communicate differently Balance research needs with user needs Make it about lifestyle not technology Listen to the frustrated, don t shy away from problems Co-create and share learnings 8

42 social media and IEA Subtasks DSM of TASK Task XXIV 24 Task XXIV QUESTIONS?