Your Quarterly Action Plan Outline

Transcription

1 Your Quarterly Action Plan Outline Week 1 Build Your Plan & Set Up Your Tools Weeks 2, 3 & 4 Create Marketing Material & Research Sales Channels Week 5 Create & Research Sales Channels Week 6 Begin the Sales Process Week 7 Sales Process Monthly Marketing for your Agency Weeks 8, 9 & 10 Client Fulfillment Week 11 Authoritative Marketing Week 12 Managing Your People

2 Start with a Structured Plan It always amazes me how many times people are told to have a plan and they never have one in place. It is said that failure to plan is planning to fail. I always have a simple detailed plan of action next to my desk at all times. Following is a 12-week itinerary is the initial 12-week plan set out for PAGG students. This plan identifies the most effective marketing assets sales channels for a local Internet Marketing Agency owner to grow their agency. This is your High Level Plan of Action to Re-Focus your Agency and hold yourself Accountable

3 Your Quarterly Action Plan While I plan my entire year out in December, I spend time quarterly defining my actions and goals for the next 3 months. The following content is a high level overview of the components we look at during PAGG. This 12-week plan is sufficient for you to create a very impressive agency that commands the authority from your target audience

4 Week 1 Building Your Plan Marketing Plan Template Set Up Your Tools CRM Client Tracking Financial Video/Audio/Images Weeks 2, 3 & 4 Create Marketing Material - Week 2 Website Business Cards Post Cards Graphics Logo Professional Photograph Facebook, Twitter, LinkedIn & YouTube Banner

5 Create Marketing Material - Week 3 Marketing Auto Responder Webinar Opt-in Video(s) Thank you for opting in video Social Media Channels Google+ & YouTube Facebook Twitter LinkedIn itunes (Podbean) Offline Mailer Packages Letters 1, 2, & 3 Create Marketing Material - Week 4 Authority Book Research Sales Channels Qualified Lead List Week 5 Create & Research Sales Channels Proposal Template Prepare & Mail Mailer #1 Follow Up Call - Book Initial Meeting Week 6 Begin Sales Process Prepare & Mail Mailer #2 Follow Up Call - Book Initial Meeting

6 Week 7 Sales Process & Monthly Marketing Follow Up Calls - Book 10 initial meetings SEO Sales Trail Proposal & Closing Monthly Marketing For Your Agency Create 1 Year Content Strategy Set Up Monthly Webinar Record & Create from Recording Video Podcast Transcription (For Blog Post) PDF Images s to Audience (or autoresponder) for Invitations & Replay s Weeks 8, 9 & 10 Client Fulfillment - Week Set Up Operations Department Client Documents Client 1 Year Plan Client Quarterly Execution Plan Client Profile Sheet Client Inventory of Assets Client Fulfillment - Week 9 Month 1 - Implementation Client 1 Year Plan Client Quarterly Execution Plan Month 1 Checklist

7 Client Fulfillment - Week 10 Month 2 & Ongoing Implementation 3 Pillars of Local Search Profiles - What & How Citations & Distributions - Theme Content & Local Content Reviews - Creation & Implementation, RAS Week 11 Authoritative Marketing Map Industry/Local Associations & Speaking Engagements Create Speaker Profile & Distribute Targeted Facebook Advertising Week 12 Managing Your People

8 (if you enjoyed this video you re going to love the next one. I walk you through the journey of four different people who made huge changes in their life in 3 months. All it takes is a good plan and sticking to that plan) EXERCISE: THREE QUESTIONS TO INSPIRE YOUR AGENCY What does a Successful Agency mean to you and your family? How much revenue do you want your agency to achieve by the end of 2016 on an annual basis? Will you have a plan ready for you January 1, 2016, printed with actionable, measurable tasks? Please leave a below this video and tell me What does a Successful Agency mean to you and your family