Application Guidelines:

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1 Applicatin Guidelines: Thank yu fr applying t the Retail Educatin Schlarship Prgram! Please review this dcument carefully as it includes all the infrmatin necessary t successfully apply fr a schlarship. Shuld yu have any questins, yu can cntact the Retail Cuncil f Canada s Educatin team at schlarship@retailcuncil.rg r call us at Best f luck n yur Applicatin! Schlarship Applicatin Prcess: Wh is eligible t apply? T be cnsidered fr ne f the schlarships, applicants must meet ne the fllwing criteria: Enrlled full-time r part-time at a Canadian cllege r university in Fall 2019 Enrlled in a Canadian high schl Pursuing a retail, business r marketing/design-related prgram Currently wrking part-time r full-time within the retail industry What d applicants need in rder t apply? 1. Cmplete the nline applicatin and release frm Applicatin frm fund n RCC s Applicatin Website Official transcript frm either a high schl r pst-secndary institutin 3. A reference letter (200 wrds max.) frm current emplyer that includes the fllwing: Applicant's demnstrated and cntinued cmmitment t the retail industry Ways in which the applicant has distinguished him/herself frm ther emplyees Reasns explaining why the applicant is deserving f this schlarship Current emplyer/supervisr cntact infrmatin 4. Make Retail yur Career! Applicant Statement (250 wrds max.) A career in retail! Retail is an industry that ffers prfessinals wrking with new challenges and pprtunities every day. It s fast and exciting and requires talented individuals t fill each rle, frm frntline custmer service and stre management t data analysis and cyber security. Tell us why yu re ne f these special prfessinals. In a 250-wrd essay, explain yur passin fr retail and the reasns yu want t pursue a career within this exciting and fast-paced industry Retail Cuncil f Canada

2 5. Brand Trust Presenatin 2019 Retail Educatin Schlarship Prgram Applicatin Guidelines 2 As part f the 2019 applicatin, each candidate is asked t develp a 3-5 minute presentatin that 1) identifies a retailer in Canada and 2) explres hw this retailer is excelling and delivering in three areas f brand trust: cmpetence, experience and value. Please surce the research yu have used in frmulating yur psitin. T get inspired, please read PWC S recent article entitled Brand Trust: The retailer s nt-s secret weapn, 2018, Accrding t the PWC article, brand trust can be defined as the ability f a custmer t rely n a retailer because f expectatins that the retailer has prmised. Trust can be further brken dwn int three areas: 1. Cmpetence Trust: The mst traditinal way f thinking f brand trust. It defines the relatinship between a retailer and its custmers. T keep a custmer s trust, a retailer must change with their custmers expectatins. 2. Experience Trust: Defined as purchasing experience a custmer has (in-stre and nline) with a retailer. Can a custmer find what they are lking fr, the availability f the prduct, and seamless experience in purchasing f a prduct? 3. Value Trust: Describes the shared values between a retailer and its custmers. This aspect f brand trust is fast becming a part f cmpanies effrts t attract and build relatinships. Custmers want quality prducts; hwever, they als want t knw that their purchases aren t cntributing t climate change r causing envirnmental damage, supprting human rights and much mre. Presentatin Submissin Requirements: Must intrduce yurself including name & current retail psitin Use a cmbinatin f vides, text, images and/r animatin t address the statement abve Presentatin submissin shuld be between 3-5 minutes in length Please have as minimal backgrund nise as pssible All surces must be cited - N uncpyrighted material (music, images etc.) Presentatins / Vides must be filmed hrizntally. Wide screen / 16:9 / Landscape Presentatins shuld be.pptx.mp4,.mv, and.avi file types nly. Please nte: yur presentatin must be able t play n bth Mac and PC Platfrms Speak slwly, clearly and shw enthusiasm Suggested prgrams t create a presentatin: PwerPint, imvie, Windws Media Player, Animt, Kiza t name a few. 6. Prf f applicant's enrlment in a Canadian pst-secndary institutin. One f the fllwing will suffice: Letter f acceptance r cnditinal letter f acceptance Prf f tuitin payment Letter frm Office f Registrar Please nte: This schlarship prgram is fr students wh are enrlled in r applying t retail, business r marketing-related pst-secndary prgrams in Fall If yu are nt enrlled r applying t ne f these prgrams r attending schl in Fall 2019, yur applicatin will NOT be cnsidered Retail Cuncil f Canada

3 2019 Retail Educatin Schlarship Prgram Applicatin Guidelines 3 Applicatin Deadline April 1, 2019 Retail Cuncil f Canada must receive applicatins n r befre April 1, Late applicatins will nt be cnsidered. Hw t Apply: Please click n the fllwing link t start the applicatin prcess. Please nte: the 2019 applicatin prcess is cmpleted nline at 1. Create yur accunt in Retail Cuncil f Canada s Applicatin website 2. Click n 2019 Schlarship Prgram / Prgramme de burses d études 2019 t start the prcess 3. Fill ut the Applicatin Frm 4. Uplad yur Applicatin t applicatin website PDF r Wrd file frmat accepted nly 5. Uplad yur Presentatin Please refer t the Presentatin Requirements fr uplad details 6. Scan and Uplad reference letter directly t applicatin website 7. Scan and Uplad prf f enrlment directly t applicatin website 8. Mail in transcripts t the address listed belw Please nte that all transcripts must be received befre deadline. Yu will receive cnfirmatin in the applicatin that the transcripts have been received in the transcripts sectin f yur applicatin webpage Retail Educatin Schlarship Prgram c/ Retail Cuncil f Canada 1881 Ynge Street, Suite 800 Trnt, ON M4S 3C4 Fr yur applicatin t be cnsidered, yu must fllw the abve steps. Mailed-in applicatins and/r additinal infrmatin will NOT be cnsidered. The infrmatin cllected in this accunt is nly used fr the 2019 Retail Educatin Schlarship Prgram. Parent / Guardian Accunt: Parents / guardians can have an accunt set up t review their child s applicatin. Retail Cuncil f Canada (RCC) requires legal guardians f persns under the age f 18 wishing t apply fr a Retail Educatin Schlarship t read, cmplete and digitally sign n behalf f their child wherever required n the fllwing attached Retail Educatin Schlarship applicatin frm, Privacy Disclsure and Release frm. Legal guardians must als grant permissin fr their children under the age f 18 t participate in the Retail Educatin Schlarship Prgram. Persns under the age f 18 will nt be cnsidered fr a Retail Educatin Schlarship until the legal cnsent frm and release frm in the applicatin have been digitally signed by the Parent / Guardian Accunt. T create a Parent / Guardian Accunt and attach it t yur child s accunt: 1. Please have yur child create their accunt in the 2019 Retail Cuncil f Canada s Applicatin website. Please see instructins abve. 2. Once in yur child s accunt, n the right-hand side f the page, please click Add Team Member. 3. Yur child can enter yur name and address and an will be sent autmatically frm ur system t the parent/guardian t prvide access t the accunt Retail Cuncil f Canada

4 2019 Retail Educatin Schlarship Prgram Applicatin Guidelines 4 Please nte that the infrmatin cllected in this accunt is nly used nly fr the 2019 Retail Educatin Schlarship Prgram. Frequently Asked Questins: Hw are the applicatins prcessed? Applicatins will be reviewed by a panel f retail industry experts. Every effrt will be made t engage a crss-sectin f Canadian industry prfessinals wh pssess a range f experience in the review prcess. When will applicants knw if their submissin has been successful? The review prcess typically takes abut fur t six weeks. A decisin will be made n r arund May 15, What des the selectin prcess invlve? Applicants submissins will be evaluated n the criteria utlined in the "What d applicants need in rder t apply?" sectin. We will evaluate t what extent applicants have demnstrated an interest in pursuing a career in retail and what degree f thught they have put int the ways they will make an impact n the retail industry. Tips fr submitting a schlarship applicatin: 1. Please ensure that yu meet the utlined requirements. 2. Start the applicatin prcess early. 3. Take yur time writing and develping yur schlarship essay and presentatin. 4. Reference letters and transcripts take time... plan ahead. 5. Fllw the award criteria as clsely as pssible, as this is what yu will be judged n. 6. Think creatively abut hw yu will present yur submissin. Preparatin: 1. Allw yurself time ensure that yu prvide yurself with enugh time t prepare yur research and thughts. Prviding yurself with at least tw weeks will enable yu t prperly prepare. 2. Read the schlarship tpic carefully ensure that yu understand the purpse f the questin and the infrmatin that it seeks frm yu. 3. D yur research cmbined with yur educatin and intuitinal insights cncerning the retail industry, d as much research as pssible (newspaper and magazine articles, websites, textbks, etc.) t reinfrce the psitin that yu take in yur essay and t supprt yur ideas with examples and case studies. 4. Outline yur thughts it s always a gd idea t begin frmulating yur thughts by rughly utlining them in a dcument befre yu begin writing. Include main pints with supprting thughts, ideas and examples. This will help yu determine yur flw f infrmatin befre yu begin writing yur essay Retail Cuncil f Canada

5 Writing the Essay/Presentatin: 2019 Retail Educatin Schlarship Prgram Applicatin Guidelines 5 1. Believe in yur respnse as sn as yu ve cmpleted the required research and preparatin, ensure that yu understand yur wn psitin and believe in it. Be sure yu have all f yur infrmatin and ideas frmulated with enugh supprting infrmatin. 2. Understand yur audience when writing yur essay/presentatin, keep in mind the audience that yu re writing fr and cater yur language and respnse accrdingly. 3. Originality is a must be sure t answer the questin in yur wn wrds, leveraging yur wn thughts and experiences. The schlarship cmmittee wants t learn abut what yu have t say abut the tpic and yur related experiences. 4. Lead with a slid intrductin It is imperative t get the reader s attentin within the first few lines. Lead with the answer t yur essay questin, fllwed by three supprting thughts/ideas/facts. Leading this way will allw yu t prperly frmulate yur respnse and will als ensure a seamless flw t yur essay. 5. Link yur infrmatin based n yur intrductin, ensure that each supprting pint is included within the bdy paragraphs f yur essay. Each pint put frward that supprts yur respnse must be expanded upn and explained cncisely within the essay. 6. Avid plagiarism based n yur independent research and ideas, ensure that yur essay is written using yur wn thughts, ideas in yur wn wrds. 7. Ensure a strng cnclusin be sure t tie yur main supprting pints t the bjective f yur respnse in the cnclusin. The cnclusin is yur final pprtunity t persuade the reader. Review: 1. Seek feedback nce yu have finished writing yur essay, give it t teachers, prfessinals, friends, family and anyne else whse pinin yu value fr their feedback and insights. 2. Revise and revise again nce feedback has been received and applied t yur essay/presentatin, be sure t read and review yur essay/presentatin carefully. Be sure that yur respnse and ideas are stated clearly, the infrmatin presented is accurate and that yu eliminate any difficult phrases, grammar r mistakes in punctuatin Retail Cuncil f Canada