Top Social Learnings from Connect via HootSuite: San Francisco. #CvHSF

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1 Top Social Learnings from Connect via HootSuite: San Francisco #CvHSF

2 Businesses are still unsure of the role social media plays enterprise-wide, beyond marketing and communications. Source: Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013

3 Introducing Connect via HootSuite. Connect via HootSuite is a world tour that connects the top brands and leaders in social business with the change agents in enterprise organizations. We aim to empower you to take social to the next level and create a social strategy delivers on the goals of your business.

4 You are the change agents

5 Top Tweets from the Event

6 Top Tweets from the Event

7 Top Tweets from the Event

8 Social Business Incompetence 1/4 of businesses will lose market position Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

9 Social Business Incompetence 1 in 5 cede dominance Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

10 Social Business Incompetence 1/2 of executives not engaged Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013

11 The fact is, businesses who use social win. 20% 60% More Revenue Higher Profit Growth McKinsey Report

12 How? We re here to help. Empowerment Optimization Scale Socialization Increase efficacy of campaigns Engagement Prove the business value Enablement Messages into meaningful relationships Education Build a solid foundation Have the right conversations

13 Panelists Ryan Holmes CEO, HootSuite Jeanette Gibson VP Community, HootSuite Sanjay Dholakia CMO, Marketo Jaime Stein Head of Social Media, ING Direct Dr. William J. Ward Newhouse School of Public Communications, Syracuse University Karen Lee Social Web & Strategist, Stanford Graduate School of Business

14 Key Leadership Insights Our goal is to deepen client relationships through social media, support new client acquisition, and all customer service needs. Success at ING Direct requires not only a quick response time, but a transparent engagement style. Jaime Stein, Head of Social Media, ING Direct "Social is an integral topic for every leader; how do you integrate social across every function? Marketo looks at how social marketing, social selling and social customer service can work and we find ways to incorporate it into our digital strategy." Sanjay Dholakia, Chief Marketing Officer, Marketo "Our aim is to spread business knowledge and insights from the Stanford Graduate School of Business to the outside world. We succeed if we help people better understand the world and help them in their daily personal and professional lives." Karen Lee, Social Web & Strategist, Stanford Graduate School of Business

15 Words of Wisdom Anytime we do anything we think about integrating social need to harness the crowd to help amplify our content. We re winning people over with education. Jaime Stein Head of Social Media, ING Direct Sanjay Dholakia CMO, Marketo The biggest challenge facing companies today is definitely training. Social media is out there and 90% of employees say they are left to figure it out on their own. Social strategy success is when we tell and share stories that reinforce our school s mission of changing lives, organizations and the world. We aim to translate our faculty research into practical insights people can use in their daily lives. Dr. William J. Ward Newhouse School of Public Communications, Syracuse University Karen Lee Social Web & Strategist, Stanford Graduate School of Business

16 Words of Wisdom We compare social to . We should be thinking about the use of social as frequently as . Sanjay Dholakia CMO, Marketo Great content starts in the ideation phase. If you think about social media as a tactical checkbox at the end of your to-do list, your content will fall flat. We ran a situational simulation with our social media team and 10 stakeholders including our CMO, CEO and PR. It was a humbling 3 hours but it was so valuable. We exposed some holes in our communication plan. We ended up rewriting about a third of it. Jaime Stein Head of Social Media, ING Direct Karen Lee Social Web & Strategist, Stanford Graduate School of Business

17 Words of Wisdom In a few years, social is going to be table stakes. Think about people you can activate now and make an example of them. Jaime Stein Head of Social Media, ING Direct Social has to support the business. You need to work towards the metrics that move the dial. Social media is a tool for businesses to control the wealth of information online so that it can be utilized for business growth. Taking the proper steps to train all involved in the communication process is key and is well worth the investment of precious time and resources. Dr. William J. Ward Newhouse School of Public Communications, Syracuse University Jaime Stein Head of Social Media, ING Direct

18 As Announced: The ubervu App is live! HootSuite & ubervu Social media has given Enterprise organizations a flood of data. The challenge now - How to translate analytics into action? Organizations who are serious about social are looking for a single solution to engage, monitor, and analyze their audiences. Traditionally, only small groups of data scientists have possessed the skill-set and tools to analyze social activity across the web. With an ever growing number of socially-activated employees, social data is moving to the masses. HootSuite acquired ubervu to bring easy-to-use analytics together with powerful publishing. We have started with the world s most popular social media engagement platform and added best-of-breed analytics to build the next generation of Social Relationship Management. Analytics into Action ubervu via HootSuite decodes large data sets to give users the right results at the right time. Data insights are no longer delivered in quarterly reports by analyst teams using legacy listening systems. Information is now available in a few clicks that can empower an entire department s social media strategy to quickly adapt to changing circumstances.

19 Analytics into Action ubervu via HootSuite decodes large data sets to give users the right results at the right time. Data insights are no longer delivered in quarterly reports by analyst teams using legacy listening systems. Information is now available in a few clicks that can empower an entire department s social media strategy to quickly adapt to changing circumstances. ubervu Solutions Understand Your Audience: Discover what content and keywords are seeing the most traction in your target audience in real-time. Filter results by influencers in your space. Map associated keywords to see the next direction in your market, before anyone else. Gain Social Media Insights: Continually scan 100+ million channels to make sure no opportunity is missed. Stay in the loop with automated notifications whenever there s unusual spikes in sentiment, mentions, or influencers weighing in on your brand. Easily overlay location and demographics to keep global trending stories on the radar. Stay in Front of Your Competition: Use ubervu to uncover breaking news and trends pulled from across the web on your competition. Benchmarking your performance against competitors has never been easier, and can be quickly configured on a weekly, monthly, and quarterly schedule. Share Success & Beautiful Reports: All of your data can be turned into meaningful reports and shared with key personnel. ubervu reports and HootSuite Command Center bring social media results into context with other executive reporting.

20 ubervu Advantages ubervu Signals ubervu Signals automatically extracts actionable insights from the overwhelming number of social conversations. Signals is powered by ubervu s proprietary algorithms and real-time data access to uncover the top stories, influencers, spikes and bursts to publish, engage and review. Workflow The ubervu platform supports roles such as administrators, supervisors, contributors, and observers. Within each role users can assign tasks, tag, report, and perform audits. Data Sources Real-time, multilingual data from millions of social media sources, including Facebook, Twitter, Google+, Wordpress, Online News, Blogs, Forums and more. Filtering Access to historical data along with the ability to filter on over 50 languages, 20+ platforms, geolocation, sentiment, gender, tags and influence. User Interface Regarded by social media professionals as one of the easiest analytics platforms to use. Designs based on consumer digital interface theories. Analytics & Reporting The ability to create customized reports through drag-and-drop functionality, updated in real-time with the ability to save, share, export and . Enterprise Support Dedicated account manager for training, product support and best practices.

21 About HootSuite 744 of the Fortune 1000 companies use HootSuite 8+ Million users worldwide Enterprise clients Prefered Marketing Developer Official Launch Partner for Google+ Pages Exclusive Launch Partner for Company Pages Charter Member of the Certified Developer Program Exclusive Launch Partner for Promoted Products & Social Ads

22 Connect via HootSuite To learn more, visit enterprise.hootsuite.com Thanks to our Sponsors

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