10-12 June 2015 Safari Park Hotel, Nairobi, Kenya

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1 10-12 June 2015 Safari Park Hotel, Nairobi, Kenya

2 ABOUT DISTREE AFRICA Now in its 2nd year, DISTREE Africa has become a must attend event for senior executives operating in the African ICT & CE retail sector. DISTREE brings the region s leading e-tailers & retailers together with vendors & distributors from across the globe with the latest innovations and technologies to do business in one place at one time. Operating a unique invitation only event format, DISTREE Africa offers all delegates a compelling mix of pre-scheduled meetings, keynote presentations, workshops and networking opportunities. 15 regional distributors 22 countries represented 100 e-tailers & retailers 400 senior executives

3 PRODUCT CATEGORIES Exhibitors at DISTREE Africa represent the full range of ICT & CE product categories that are stocked by e-tailers and retailers across Africa. From the latest PC accessory, security software and storage device through to smartphones and connected devices, DISTREE is the ideal platform for ICT & CE manufacturers to meet a relevant buying audience and grow their retail business across 22-plus countries. Product categories include: Apple Universe Audio Components Computing Connected Home Connected Devices Consumables & Supplies Data Storage Energy Management Gaming Health & Fitness Home Networking & Security Phone/Tablet Accessories Telephony Wearable Technology NEW CATEGORIES! Home Appliances Kitchen Appliances Personal Care

4 REGIONS REPRESENTED EAST AFRICA Ethiopia Kenya Madagascar Mauritius Mozambique Reunion Tanzania Uganda WEST AFRICA Cameroon Ghana Ivory Coast Nigeria Senegal Togo CENTRAL AFRICA Angola Burundi Gabon Rwanda Zambia SOUTHERN AFRICA Botswana Namibia Zimbabwe

5 WHY SPONSOR? INVITATION ONLY DELEGATES Every person you meet has been preselected to attend so there are no timewasters. Just senior channel executives who want to find out about your company and products. Each delegate enters into an agreement to follow the agenda and fulfill their pre-arranged meetings in return for having their accommodation & costs covered by DISTREE. SENIOR LEVEL EXECUTIVES DISTREE Africa attracts a senior level audience of e-tailers and retailers - commiting valuable time away from the office to find new products, meet existing suppliers and network with their peers. PRE-ARRANGED MEETINGS Vendors and distributors exhibiting at DISTREE Africa don t waste any time hoping for someone to stop by the stand and talk business. The DISTREE Africa online meeting system allows exhibitors to build up a One-on-One meeting schedule well in advance of the event. Research the audience, send meeting requests and build up your meeting schedule before arriving onsite.

6 \ 100 RETAILERS 150 EXECUTIVES 22 COUNTRIES RETAILER PROFILE DISTREE Africa attracts a senior level audience of e-tailers and retailers - commiting valuable time away from the office to find new products, meet existing suppliers and network with their peers. At DISTREE Africa 2014 over 70% of the audience were Director level and above. Every person you meet has been preselected to attend so there are no timewasters. Just senior retail executives who want to find out about your company and products. Every delegate enters into an agreement to follow the agenda and fulfill their prearranged meetings in return for having their costs covered by DISTREE Events.

7 \ DISTRIBUTOR PROFILE 15 DISTRIBUTORS 20 EXECUTIVES 10 COUNTRIES For vendors looking to enter the region for the first time or grow their consumer channel business in this vast region, DISTREE Africa assembles 15 leading subdistributors with a strong presence in their local markets. DISTREE monitors the channel to ensure the right distributors are invited to attend - distributors with a strong, established retail channel who are motivated to take on new brands and ready expand their product lines. DISTRIBUTOR CATEGORIES Sub-distributors Regional distributors CE Distributors Accessories Distributors ICT Distributors Mobile Distributors PC Component Distributors Retail Distributors

8 ONE ON ONE MEETINGS From 30 to 60 minutes long, pre-scheduled in advance, this is one of the most effective ways to interact directly with your customers. DISTREE Africa offers you constant assistance during the event. If a delegate fails to turn up, our team will contact them to fix a new one on one meeting. EXHIBITOR SHOW FLOOR Showcase your latest products, packaging, POS and marketing materials to the attending e-tailers and retailers. As an invitation only event, every visitor to your stand will be a senior e-tail or retail executive. All pre-scheduled One-on-One meetings take place at your stand on the show floor.

9 60 SECONDS TO CONVINCE Each vendor entering this quick fire presentation programme pitch their product to the entire audience in just 60 seconds. Categories include Best Product Design & Best Product Innovation with the audience voting live for the winner in each category. NETWORKING An essential part of business development, DISTREE pays special attention in order to create entertaining and memorable social activities. The perfect way to catch up with your customers and follow up with new contacts after a day of one on one meetings.

10 is a 10 minute presentation to the whole audience followed by a Q&A session with the DISTREE moderator. This is an ideal session for a vendor looking to announce their latest African channel strategy. (Gold Sponsors only). KEYNOTE PRESENTATION Take the stage. Reach the entire audience. Deliver your message. Use the 20 minute keynote presentation to launch your latest product or channel initiative to senior level executives from across the African continent. (Platinum Sponsors only).

11 AFRICA CHANNEL ACADEMY: 2015 AWARDS The awards take place in conjunction with DISTREE Africa. The 2014 awards were a huge success, featuring live electronic voting to determine the best-in class vendors, retailers and distributors in the retail channel. Vendor-neutral, transparent and independent, these awards recognise excellence in the African retail channel.

12 CONFERENCE PROGRAMME The DISTREE Africa conference programme is a compelling mix of content sessions, ranging from market intelligence keynotes from leading research organisations, including event partner GfK, through to workshops on the latest trends and topics facing the channel. The DISTREE conference programme offers vendors and delegates new insights into the African channel as well as exciting sessions that showcase the latest innovations to hit the market.

13 EVENT AGENDA DAY 1 TUESDAY, 10 JUNE 09:00 13:00 Set-up and Registration 13:00 14:00 Opening Lunch 14:30 17:40 Pre-Scheduled One-on-One Meetings 14:30 17:40 Retail Academy Sessions (optional) 18:00 18:30 GfK Keynote Presentation 18:30 19:10 Live@DISTREE 19:00 20:00 60 Seconds to Convince 20:30 21:00 Welcome Cocktail 21:00 22:00 Welcome Dinner 22:00 00:00 After-Dinner Party DAY 2 WEDNESDAY, 11 JUNE 08:00 08:45 Breakfast 09:15 10:15 Fresh: A First Look at New Technology 09:30 10:15 Live@DISTREE 10:15 11:00 Retail Panel Discussion 11:10 13:00 Pre-Scheduled One-on-One Meetings 13:00 14:00 Lunch 14:00 16:00 Africa Channel Academy: 2015 Strategy Forum 14:10 19:20 Pre-Scheduled One-on-One Meetings 14:10 19:20 Retail Academy Sessions (optional) 20:30 01:00 Africa Chanel Academy Gala Dinner and Awards DAY 3 THURSDAY, 12 JUNE 08:30 09:30 Breakfast 09:00 13:00 Regional Retailers: Strategic Meetings 09:30 11:45 Retail Academy Sessions 09:30 12:30 Informal One-on-One Meetings 12:30 14:00 Buffet Lunch

14 CONTACT US APAC: India, Singapore & Australia EMEA Russia & CIS May 2015 :: Abu Dhabi Ashish Kapahi Regional Director Asia Pacific Tel: Alexandra Sasha Sinson International Sales Manager Tel: +33 (0) Frederic Simard Co-Founder & Managing Partner Tel: fsimard@distreevents.com June 2015 :: Nairobi Asia: China & Hong Kong Doris Lu Adventi Exhibitions & Info Tel: doris@adventi.com.cn Latin America Tawfik Djafari Regional Director Latin America Tel: +33 (0) tawfik@distreevents.com United States Lilian Coram International Sales Manager Tel: lilian@distreevents.com RUSSIA & CIS RETAILER DISTRIBUTOR E-TAILER VENDOR RESELLER June 2015 :: St. Petersburg Asia: Hong Kong & Taiwan Middle East & Africa Ivy Lin Regional Sales Manager Tel: ivy@distreevents.com Farouk Hemraj Co-Founder & Managing Partner Tel: fhemraj@distree.com September 2015 :: Sao Paulo October 2015 :: For more information about DISTREE Africa visit February 2016 :: Monaco