Research Interests: Marketing-Interfaces, Sales and Customer Relationship Management, Pricing, Business-to-Business Marketing

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1 PERSONAL INFORMATION Address: Web: University of Groningen Marketing Department Nettelbosje AE Groningen (Netherlands) A.E.Vomberg@rug.nl Research Interests: Marketing-Interfaces, Sales and Customer Relationship Management, Pricing, Business-to-Business Marketing ACADEMIC POSITIONS Since 2019 Assistant Professor: University of Groningen, Netherlands 2018 Visiting Scholar at the Columbia University in the City of New York, NY/USA Columbia Business School (January to July) Host faculty: Professor Donald R. Lehmann Assistant Professor: University of Mannheim, Germany Assistant Professor for Empirical Research Methods Positive mid-term evaluation (October 2017) Assistant Professor: University of Mannheim, Germany Assistant Professor at the Marketing & Sales Department Research Assistant: University of Mannheim, Germany Chair of Business-to-Business Marketing, Sales, & Pricing EDUCATION Doctoral Studies in Business Administration: University of Mannheim, Germany Committee chair: Prof. Dr. Dr. h.c. mult. Christian Homburg Business Administration: University of Mannheim, Germany Diploma Studies Abroad Spain: Business Administration Studies at the Universidad de Valencia [Page 1]

2 JOURNAL MANUSCRIPTS Gruner, Richard, Arnd Vomberg, Christian Homburg, and Bryan Lukas (2018) Supporting New Product Launches with Advertising Online and in Social Media: Sales and Profit Implications, Journal of Product Innovation Management, forthcoming. Vomberg, Arnd, Christian Homburg, and Torsten Bornemann (2015), Talented People and Strong Brands: The Contribution of Human Capital and Brand Equity to Firm Value, Strategic Management Journal, 36, (based on doctoral dissertation). Homburg, Christian, Arnd Vomberg, Margit Enke, and Philipp H. Grimm (2015), The Loss of Marketing Department s Influence: Is It Really Happening? And Why Worry?, Journal of the Academy of Marketing Science, 43, 1, BOOKS AND BOOK CHAPTERS Vomberg, Arnd (2014), Wertorientiertes Marketing und Human Resource Management: Marken und Mitarbeiter als Treiber des Unternehmenswerts, Wiesbaden. (Dissertation) Homburg, Christian, Martin Klarmann, and Arnd Vomberg (eds.), Handbook of Market Research, Springer (online first). Vomberg, Arnd and Carsten Hinz (2019), Talent Management and Brand Equity: A Neglected Interface between HR and Marketing, in Tarique, Ibraiz (ed.), Companion to Talent Management, Routledge (scheduled for 2019). Vomberg, Arnd and Martin Klarmann (2019), Designing Survey Research, in Homburg, Christian, Martin Klarmann, and Arnd Vomberg (eds.): Handbook of Market Research, Springer, (scheduled for 2019). Wieseke, Jan, Arnd Vomberg, and Till Haumann (2019), Hierarchical Linear Modeling, in Homburg, Christian, Martin Klarmann, and Arnd Vomberg (eds.): Handbook of Market Research, Springer, (scheduled for 2019). TEACHING ACTIVITIES Since 2013 Empirical Methods (Master Program) Lecture and exercise sessions, University of Mannheim, Germany > 150 Students; in English if not otherwise indicated Overall satisfaction regarding lecture (scale from 1 to 5, 1 = very satisfied ): Fall term 2018: 1.69 Spring term 2018 (block seminar): 1.52 Fall term 2017: 1.61 Spring term 2017: 1.71 Fall term 2016 (in German): 1.82 Spring term 2016: 1.66 Fall term 2015 (in German): 1.41 Spring term 2015: 1.34 Fall term 2014 (in German): 1.42 Spring term 2014: 1.51 Fall term 2013 (in German): 1.79 [Page 2]

3 Overall satisfaction regarding exercises: Fall term 2018: 1.70 Spring term 2018 (block seminar): 1.52 Fall term 2017: 1.52 Spring term 2017: 1.71 Fall term 2016 (in German): 1.67 Spring term 2016: 1.73 Fall term 2015 (in German): 1.50 Spring term 2015: 1.36 Fall term 2014 (in German): 1.48 Spring term 2014: 1.40 Fall term 2013 (in German): Marketing for Business Minors (Bachelor Program) Two Parallel Lectures, University of Mannheim, Germany > 1,400 Students (in total); in German Overall satisfaction regarding lecture (scale from 1 to 5, 1 = very satisfied ): Fall term 2018 (First lecture): 1.80 Fall term 2018 (Second lecture): 1.80 Since 2015 Quantitative and Qualitative Research Methods (MBA Executive Education) Lecture in Full-time and Part-time MBA, Mannheim Business School, Germany Overall satisfaction regarding course (from 1 to 5, 1 = very dissatisfied ): 2018 (full time MBA): n/a 2018 (part time MBA): n/a 2017 (full time MBA): (part time MBA): (full time MBA): (part time MBA): (full time MBA): (part time MBA): Strategic Management (Master Program) Lecture, SRH Riedlingen, Germany Strategic Management (MBA Executive Education) Lecture, SRH Riedlingen, Germany [Page 3]

4 MEMBERSHIPS AND AWARDS Memberships Awards Member of the Association for Professors in Business Administration (VHB), Strategic Management Society, American Marketing Association, Academy of Management, Academy of Marketing Science and the European Marketing Association Ralph Alexander Dissertation Award Awarded by the HR Division of the Academy of Management (2014) SERVICE TO THE COMMUNITY Award for Excellent Research Results in the Doctoral Thesis Awarded by the Stiftung Marketing, University of Mannheim, Germany (2014) Reviewing Ad-hoc reviewer International Journal of Research in Marketing Strategic Management Journal Journal of Business Research Human Resource Management Journal Journal of Behavioral and Experimental Economics Reviewing for Conferences: Academy of Management Conference, American Marketing Association Conference, European Marketing Academy Conference, Academy of Marketing Science Conference (since 2013) Award Chair HR Division at the Academy of Management Award Committee Chair of the 2015 Early Career Achievement Award CONFERENCE PRESENTATIONS 2018 A Brand s Secondary Audience: Brand Equity and Strategic Human Resource Management, ISMS Marketing Science Conference, Philadelphia, Pennsylvania. Organizing for Successful Customer Reacquisition Management, European Marketing Conference, Glasgow, UK. Managing Multichannel Sales Systems: Managing Manufacturer- Sales Partner Relationships in B2B Industries, Theory + Practice of Marketing (TPM) Conference, Los Angeles, California. Long-term Consumer Responses to Dynamic Pricing, Theory + Practice of Marketing (TPM) Conference, Los Angeles, California. Do Consumers Learn from Dynamic Pricing Incidents? How Different Types of Dynamic Pricing Affect Consumer Trust and Search Over Time, AMA Winter Educators Conference, New Orleans, Louisiana. [Page 4]

5 Bureaucratic Governance in Multichannel Sales Systems: Performance Implications for Manufacturers and Sales Partners, AMA Winter Educators Conference, New Orleans, Louisiana Customer Reacquisition in Business-to-Business Contexts: It s Not What You Do, It s How You Do It, Summer AMA Conference, San Francisco, California. How Should Companies Set Prices in Offline and Online Channels? Comparing Responses across Consumer Segments in a Multichannel Environment, Summer AMA Conference, San Francisco, California. Should Functional Units Be Ambidextrous? Balancing Exploitation and Exploration in Sales Units, Academy of Management Conference, Atlanta, Georgia. Can Control Mechanisms for Managers Help to Bridge the Gap between Marketing and Sales?, European Marketing Academy Conference, Groningen. Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems, SMS Special Conference, Milan, Italy. Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM, AMA Winter Educators Conference, Orlando, Florida How Does Brand Equity Affect SHRM?, Academy of Management Conference, Anaheim, California. Which Characteristics Make a Difference? Comparing Successful Managers in Marketing and Sales, AMA Winter Educators Conference, Las Vegas, Nevada Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective, European Marketing Academy Conference, Leuven Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?, European Marketing Academy Conference, Valencia Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives, European Marketing Academy Conference, Lisbon. INDUSTRY EXPERIENCE (SELECTION) Consulting: Homburg & Partner, Mannheim (Free-lance Consultant) 2007 Chemicals: BASF SE, Ludwigshafen, Germany (Internship) 2007 Building Materials: HeidelbergCement AG, Heidelberg, Germany (Internship) [Page 5]

6 LANGUAGES AND COURSEWORK Ph.D. coursework Quantitative Marketing Empirical Models (Netzer, Columbia Business School) Machine Learning (Lentzas, Columbia Business School) Bayesian Data Analysis (Kruschke, GSERM St. Gallen) Mediation and Moderation Analysis: A Second Course (Hayes, University of Cologne) Multilevel Modeling (Braun, University of Mannheim) Applied Regression Analysis (von Graevenitz and Wagner, LMU Munich) Marketing Strategy and Consumer Behavior Marketing Decision and Methods (Lehmann, Columbia Business School) Research in Consumer Behavior and Retailing (Hoyer, University of Mannheim) Individual Differences in Consumer Behavior (Ratneshwar, University of Mannheim) Shareholder-Value Oriented Marketing (Lukas, University of Mannheim) Languages English (fluent), Spanish (very good command), German (native speaker) [Page 6]