Leslie Patterson Producer and Merchant Coordinator Red Barn Productions x 114 Dear New Merchant Applicant,

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1 Dear New Merchant Applicant, Thank you for your interest in our 2018 Great Dickens Christmas Fair. We are very excited about the huge success of last year s event and are looking forward to continued success in 2018; our 19 th annual at the Cow Palace! The 2018 Fair will be a thirteen-day event, running weekends from November 17 th thru December 23 rd, including the Friday after Thanksgiving. All merchants are required to participate in the entire run. We are very interested in bringing new merchants to The Great Dickens Christmas Fair, and encourage you to apply. Please note, however, that space is limited and we may not be able to accommodate everyone we would like to. As this event is open to numerous artists of handmade Victorian art, the entries represent an extremely wide range of artistic skill and ability. In selecting artists for the fair, the jury is looking for overall artistic excellence and appropriateness to the theme. In determining the presence of artistic excellence the following components are considered: originality, creativity, uniqueness, and knowledge of the event. The overall strength of the Merchant entries has greatly increased, resulting in more artists being included in the Fair than ever before. Obviously, we can t continue to increase the size of the event every year. This means that we will have to become ever more selective in the jury process. A major goal of The Great Dickens Christmas Fair craft marketplace is to encourage and challenge artists to continuously strive for historical authenticity and excellence in their individual craft. Applications received prior to the deadline that are complete and include all the required items will be given priority consideration. Every application requires a non-refundable $50 application fee. The deadline for us to receive your application is May 15 th, We will be jurying in May and June and will be sending out acceptance/regrets letters as early as June 15 th. Booth fees are determined during the jurying process. Please note that although we use a flat fee system, we base fees on anticipated sales for each category, not on space dimensions. Some carts have higher sales volume than many booths. The average booth fee is roughly $ per day. Attendance averages over 5,000 per day and there are fewer than 100 total Merchants. Many of our more than twelve hundred participants are our best customers. Please be sure to carefully review our Booth Building Guidelines and Costume Guidelines, available on our website at (in the Get Involved section). The Dickens Fair authentically recreates the streets, shops, and entertainments of London in the time of Charles Dickens. We require that you have visited the Fair in person to truly understand what is expected of the shopkeepers in our streets. Leslie Patterson Producer and Merchant Coordinator Red Barn Productions x 114 vendors.dickensfair@gmail.com The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 1 of 7

2 HOW TO APPLY Please fill out the attached forms completely and read all terms and conditions carefully. Please carefully fill out and return pages 5, 6, and 7 of this application. Please complete one application and product list per booth. Provide a copy of your current Resale License. If accepted, you must call the SBOE and have the Cow Palace in Daly City listed as a sub-location on the certificate. These must be kept current with The State Board of Equalization. If your license is not current, there is a $ fine per incident from the Board. Each New Merchant must include a photo or sketch of your proposed booth, five product photos, and one costume photo/sketch. If mailed, and you want your photos returned, please include a SASE with appropriate postage. Submit or include a separate $50 non-refundable application fee. Make checks payable to: Dickens Christmas Fair No postdated checks please. Returned checks will be charged a $25.00 fee. Mail to: Dickens Christmas Fair, PO BOX 1768 Novato, CA DEADLINE Your application must be postmarked by May 15 th, Thank you for your interest in our events. We look forward to reviewing your application. The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 2 of 7

3 JURYING: All items will be juried for: Quality of craftsmanship Uniqueness of design Use of materials Percentage of handcrafting of wares GENERAL INFORMATION Demonstration Items comprised of raw materials will be considered of higher quality than assembled or embellished items. You will be asked to remove from your booth any item that has not been juried or that was not approved by the jury committee. BOOTH FEES/TERMS: Level I $880-$1,050 craft activities, mystics, low-volume crafts, small carts Level II $1,050-$1,500 small booths, average-sized carts Level III $1,500-$2,000 average-sized booths, high-volume carts Level IV $2,000-$3,700+ high-volume crafts, extra-large spaces, key locations Your fee level will be determined by a combination of factors including anticipated sales volume and booth size. Fees for shared booths will be determined on a case-by-case basis. Fees are due in three payments: on June 30th, August 30th, and October 30th. Please be advised that a late fee of 10% will be charged on any fees owed after each deadline has passed. CATERING FEES: Guarantee against 22% of gross revenue (less applicable sales tax). TERMS: Fees are due and payable in advance of the event. CANCELLATION: Cancellation after October 1, 2018 will result in 50% of booth fees being forfeited. Cancellation after November 1, 2018 will result in 100% of fees being forfeited. Red Barn Productions reserves the right to cancel our acceptance of any Merchant for any reason we see fit. This rarely happens, but every now and then we accept more than we can accommodate and need to go back and cancel a Merchant's acceptance. In these cases, the application fee is refunded along with any other fees collected at the time. The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 3 of 7

4 THE 2018 SCHEDULE Oct. 27 & 28 Nov. 3 & 4 Nov. 10 Nov. 11 Nov. 17 & 18 Nov. 19 ~ 21 Nov. 22 Workshops begin offsite in Pacifica; Load In/Chalk venue Merchant Stake Out & Build at Cow Palace (Workshops continue both days in Pacifica) Build continues & Participant Workshops move to the Cow Palace Build continues; Dress Rehearsal at the Cow Palace There will be NO vehicles allowed INSIDE the building until after Dress Rehearsal is concluded. WEEKEND #1 ~ OPENING Cow Palace open from 8:00 AM to 8:00 PM VENUE CLOSED FOR THANKSGIVING Nov. 23, 24 & 25 WEEKEND #2 Dec. 1 & 2 WEEKEND #3 Dec. 8 & 9 WEEKEND #4 Dec. 15 & 16 WEEKEND #5 Dec. 22 & 23 Dec. 24 Dec. 25 Dec. 26 ~ 28 Dec. 31 Jan. 1 Jan. 2 ~ 4 Jan. 4 WEEKEND #6 ~ CLOSING Cow Palace open limited hours for Christmas Eve ~ til 4 PM VENUE CLOSED FOR CHRISTMAS Cow Palace open from 8:00 AM to 8:00 PM for take down Cow Palace open limited hours for New Years Eve ~ til 4 PM VENUE CLOSED FOR New Year's Day Cow Palace open from 8:00 AM to 8:00 PM for take down TAKE DOWN/CLEAN UP DEADLINE BY 8 PM After the second weekend we will be open at the Cow Palace for deliveries and spruce ups on Mondays, Thursdays and Fridays from 10 AM until 6 PM. If you need access other than the posted hours, call our site manager and make the request directly. The name and number will be posted. The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 4 of 7

5 Last Name: MERCHANT INFORMATION First Name: Business Name: (What is listed on your resale permit) Booth Name (Dickens): Website URL: Home Phone: Work Phone: Fax: Cell: Other: Street Address: City: State: Zip: Seller Permit Number: City/State of Issue: Craft Type: Game/Activity Type: Mystic Reading Method: Food Type: Promotional Statement: Please write or us a short, interesting blurb to get customers excited about your booth/product/food, etc. This will be used for our website as well as the program. The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 5 of 7

6 THE 2018 GREAT DICKENS CHRISTMAS FAIR November 17, 18, 23, 24, 25, and December 1, 2, 8, 9, 15, 16, 22 & 23, 2018 OWNER #1 NAME: Will you be present on-site for the run of the event? Yes (gate pass issued) No OWNER #2 NAME: Will you be present on-site for the run of the event? Yes (gate pass issued) No BOOTH MANAGER S NAME Assumed to be present for the run of the event! (gate pass issued) BOOTH NAME: 1. Booth or Cart of these dimensions: frontage X depth Remember that your total booth dimensions must include seating areas, back/storage room areas, demonstration space, signs, or anything else that is part of your area. 2. Do you share a booth with another artist? Who? 3. Number of employees (please include yourself): Please make the number reflect how many employees you are expecting for the entire run of the event. 4. Water requested: Yes No For what purpose is the water? 5. Will you be requesting to be additionally insured through the Red Barn Productions Liability Policy for a fee of $75.00? Yes No 6. Power is supplied with booth fee. See electrical guidelines on our website for full details. We are allocating a maximum of 10 amps (1200 watts) per booth. All of this power must be used for lighting. Appliances, such as heaters, hot plates, crock-pots, or coffee pots will not be allowed, so that we may devote all available power to lighting. 7. We will be providing wireless service to all vendors. 8. What percentage of your items for sale are of your own design? The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 6 of 7

7 CRAFT LIST OR CATERER MENU OWNER S NAME: Average retail price range for products: From $ To $ We are asking you to provide us with a complete product list. List all items you will sell at The Great Dickens Christmas Fair. Only those items listed and approved can be sold. Items not listed may not be sold at the Fair. The Fair Producers reserve the right to disallow any item. We will NOT accept items bought from a catalog or outside supplier (without prior approval, and to be re-approved each year). Plastic items, those made of obviously synthetic fabrics, and other items of a strictly contemporary nature or design are not allowed. Please list the items you will have for sale, and whether handmade or purchased. ITEM You may provide your own product list if you have one. PRICE I agree to sell/offer only the items listed above at the Great Dickens Christmas Fair. I understand that the Fair Producers may require me to not sell certain items listed, and agree to these conditions. Name Signature The Great Dickens Christmas Fair PO BOX 1768, Novato, CA Page 7 of 7