Brian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn

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1 Brian Tracy s Total Business Mastery The Two Day MBA Detailed breakdown of what you will learn Introduction - Unlock Your Business and Personal Potential ü ü Identify your special talents and abilities for business success ü Four ways to change your life ü Allocate your time more effectively ü Apply zero-based thinking to every part of your business and personal life ü Form a mastermind with the people in your seminar ü Identify what you want in every area by using the quick list method Session 1: Become A Great Leader In this session, you will learn how to lead your business to its highest level of success and profitability. You will learn how to: ü Develop your personal leadership ability ü Get more and better results in everything you do ü Develop a clear vision of your business future ü Take action with no guarantees of success ü Set and achieve business goals ü Market and innovate continually ü Set priorities and work on key tasks ü Focus and concentrate where superior results are possible ü Conduct business skills analysis in seven areas ü Identify the three most important tasks that will contribute to 90 percent of your results

2 Session 2: Offer a Great Product or Service In this session you will learn how to develop, produce and offer a high quality product. You will learn how to: ü Identify the key determinants of growth and profitability in your business ü Identify your most valuable business asset ü Measure your present and future success ü Identify the skills, abilities and knowledge and capabilities that you will need in the future ü Determine exactly what you sell defined in your customers terms ü Decide upon your area of excellence ü Join the top 10 percent in your field Session 3: Design A Great Business Plan In this session, you will learn how to plan and organize every detail of your business. ü Become better at the most important work you do ü Three thinking skills that give you and advantage over your competition ü Join the top 20 percent of businesses in your industry ü Ask and answer the most important questions in business planning ü Analyze in your market before you launch your product ü Determine the problems or needs that your company is designed to solve or satisfy ü Create a sustainable business model ü Conduct a competitive analysis before beginning business ü Determine your unique added value in the market place ü Project your financial requirements into the future ü Design a great business plan based on this information

3 Session 4: Create a Great Marketing Plan ü Attract more and better prospects to your business ü Decide the best products to sell and how to sell them ü Position yourself against your competition ü Apply the four principles of marketing strategy ü Specialize in a specific product or service areas ü Develop competitive advantage that makes you superior in your market ü Identify your very best customers ü Concentrate all of your resources on your most profitable customers ü Design a great marketing plan ü Become the only choice for what you sell in your market ü Analyze the seven elements in your marketing mix ü Determine what you sell in terms of what benefits to your customers ü Adopt the correct pricing strategies for your market ü Promote your product and service more effectively ü Choose where and how to offer your products in your market ü Improve the visual image of your products, services and people ü Position yourself as the most desirable company in your industry ü Choose the right people to deal with your customers Session 5: Generate Great Numbers ü Focus on the key numbers in your business ü Determine the numbers that most predict success or failure ü Learn how to express every business activity in equal terms ü Identify your economic denominator for business success ü Decide upon the most important numbers that you watch every day in your business ü Develop a strategy to improve your most important numbers ü Analyze and identify your most profitable products and services ü Identify your least profitable products and services ü Focus your resources where the highest profits are possible

4 ü Set and achieve any goal ü Apply the seven steps of the goal achieving formula ü Determine you most important single goal in business today Session 6: Attract and Keep Great People ü Identify the most important people inside and outside your business ü Attract and keep the best people for you ü Assure the highest quality performance of each person in your business ü Determine your hourly rate and focus on it every day ü Delegate everything that anyone else can do ü Discontinue low value, no value activities ü Develop a formula for selecting great people for your business ü Find and hire the right people ü Think through the job before you interview ü Practice the rule of three in hiring new people ü Use the interviewing process practiced by the most successful companies ü Check resumes and references personally Session 7: Perfect A Great Sales Process In this session, you will learn how to sell your product and or service and get immediate payment. ü Create and keep a steady stream of customers ü Consistently convert prospects into customers ü Create a great buying experience ü Generate recommendations and referrals from happy customers ü Prospect more effectively in any market ü Give more persuasive presentations of your product or service ü Close the sale and get the customer to take action ü Develop a golden chain of referrals and recommendations from happy customers

5 Session 8: Become a Great Business Person ü Analyze your management skills in every key area. ü Develop a plan to improve your level of skill and experience ü Practice the behaviors of top business people ü Develop high levels of discipline and focus ü Develop a personal development plan for yourself and others Session 9: Create A Great Customer Experience ü Get your customers to come back to you over and over again ü Make every customer happier than your competition ü Build and maintain customer loyalty ü Generate repeat business from happy customers ü Implement the four levels of customer satisfaction ü Install specific measures for business success ü Increase levels of customer satisfaction ü Get prospects to buy from you rather than from your competitors ü Ask the ultimate question in all of your customer interactions ü Implement a word of mouth or referral process in your business ü Take excellent care of every customer Session 10: Live A Great Life ü Create a high quality life for yourself and your family ü Imagine that your life was perfect in every way ü Determine your ideal business life and income ü Design your family life as perfect in every way ü Achieve maximum levels of health and fitness ü Design a plan to achieve financial independence in the course of your career ü Achieve balance between your work and your personal life