Twitter & LinkedIn Getting Started

Transcription

1 23 April 2010 Twitter & LinkedIn Getting Started Lance Kissler linkedin.com/in/lkissler twitter.com/someprtips someprtips.wordpress.com A guide for higher education.

2 119 characters remaining What is social media? Creating and sharing in an online conversation with your constituents. Social & Professional Networking Customers Service Networks Location/Check-in Services Video & Picture Sharing Comment & Reputation Crowdsourced Content Social Bookmarks Micromedia Blogging Events Music Wikis

3 Why is it important? 120 characters remaining Retweet Cost-effective strategy to reach just about everyone: alumni, donors, prospective students, current students, parents, faculty, staff, media and more. Delicious Digg Flickr Twitter Retweet 400,000,000 75,000,000 Facebook MySpace StumbleUpon Digg Technorati Twitter Slash Dot Retweet Mixx Skype Technorati LinkedIn StumbleUpon Reddit Digg FriendFeed YouTube LinkedIn 60,000,000 Google Talk

4 98 characters remaining How to use it: personally & professionally PERSONALLY Connect with: family friends colleagues Share your: photos videos stories Stay current on: trends news interests PROFESSIONALLY Connect with: internal audiences external audiences media & the public Share your: events announcements videos & photos knowledge stories Stay current on: trends & news your brand (PR)

5 1 Create personal accounts first Don t jump into the pool without getting your feet wet first. Create a Twitter account Create a LinkedIn profile Join LinkedIn groups

6 2 Follow & listen Don t be that awkward person at the cocktail party. Follow local news sources Fan/follow your favorite companies Check out the celebrities

7 3 Interact Be a rookie. Message your friends Upload videos & photos Ask questions

8 4 Research Know the groundrules. Check out Mashable Investigate tools & services Find out where your audience is

9 5 Develop a strategy Establish a gameplan. Determine your objectives Integrate social media into your mix Create promotion strategies

10 6 Create professional accounts Let s get this party started. Implement a social media policy Setup a Twitter account Setup a LinkedIn group

11 7 Follow & listen Keep your enemies as close as your friends. Follow your constituents Follow your competition Connect with B2B/media opportunities

12 8 Be part of the conversation Social media isn t about controlling the conversation... it s about creating and sharing it. Position yourself as an expert Offer incentives or meaningful content Respond timely & truthfully

13 9 Measure It s probably worth your time. Track your followers & group members Use & track shortened URLs replies, DMs & RTs

14 10 Stay on the edge Don t get left behind. Read up on social media trends Visit Mashable often Attend presentations

15 119 characters remaining Twitter tips & tricks Add shortened URLs to your tweets so you can track clickthrough rates Take advantage of #FF (Follow Friday) Use hashtags to identify trends and topics Tweet live from events and include picture links Send updates that are timely and relevant (current issues, news, etc.) Remind your followers of important deadlines and events Monitor your brand through social media searches Don t tweet too often -- 3 to 5 times per day Be authentic, personable and have a personality

16 118 characters remaining LinkedIn Tips & Tricks Create groups for target audiences (general alumni, chapters, interns, etc.) Consider importing your Twitter feed into LinkedIn Utilize the event feature Encourage your students to sign up -- and then train them how to use it Use it as a recruitment and background check tool

17 131 characters remaining Resources Please refer to the handout.

18 130 characters remaining Thank you. Lance Kissler linkedin.com/in/lkissler twitter.com/someprtips someprtips.wordpress.com