Civil Service World Media Pack

Transcription

1 Civil Service World Media Pack

2 Editor s introduction Civil Service World exists to help civil service leaders and managers understand their working environments and achieve more in their jobs. Providing authoritative, high-quality, independent journalism to the civil service and national politicians, it is the only publication that reaches every senior civil servant. Its success is based both on its unique access to top Whitehall officials, and the trust its brand enjoys across government. Meanwhile our website is the go-to source for up-to-date, informed and independent news coverage of the civil service. Our free breaking news alerts and daily bulletin are read right across Whitehall, and keep our readers on top of the stories that affect their professional lives. We re experiencing a highly uncertain period in British politics, with myriad new scenarios to which civil servants must adapt rapidly. Under my editorship, however, CSW will maintain its unique and respected position as a critical friend to the civil service, as well as a platform for different perspectives. Jess Bowie Editor, Civil Service World It s actually quite difficult for the cabinet secretary to put out a single message that gets to all civil servants. And by far the way the most effective way of doing that is to have an interview with you in Civil Service World, to get an article in Civil Service World. Sir Jeremy Heywood, Cabinet Secretary and Head of Civil Service

3 Our audience Print Delivered to 3635 subscribers Social media performance Twitter followers [Q3 2017] Job titles that we reach: Chief Executive Chief Operating Director Head of department MPs Lords MEP 10,800 Website performance Visitors stats: bulletin performance Newsletter subscribers Average page views pcm 184,500 Average unique users pcm 69,100 [Q3 2017] 28,400 Print and recipient: breakdown by department (2017) Sir Jeremy Heywood, Cabinet Secretary and Head of UK Civil Service Alex Aiken, Executive Director for Government Communications Melanie Dawes, Permanent Secretary, DCLG Prime Minister s 22 DFID: 209 HM Courts: 333 DEFRA: 367 FCO: 381 DCLG: 401 DfE: 444 DOH: 460 MoJ: 479 Cabinet 551 DFT: 623 Dept for Business, Innovation and Skills: Other Central Gov: 1471 MoD: 2751 HMRC: 3528 Other: 3962

4 Targeting our readership Print & Online Promote your product or service directly to senior civil servants Use advertising to target civil servants directly through straight promotion, case studies or thought leadership in the only publication that reaches every senior civil servant in the UK. We ll also make sure your information gets into the hands of the senior civil servants that matter to you whether it s with an A5 leaflet, a report or in-depth research. Ensure your content reaches the people that matter Go into detail on the issues you want to focus on and benefit from the quality assurance that comes with Civil Service World. Our team will work with you to produce a supplement on your choice of subject, which we ll distribute alongside the magazine. Increase your visibility to over 60,000 unique users with banners, leaderboards, MPUs and skyscrapers across our website. We can also carry out rich media advertisement. Ensure your content reaches the people that matter Sponsor our bulletins we do five every week and they have over 25,000 subscribers, including 22 from the Prime Minister s office, 551 in the Cabinet Office and over 3,500 in HMRC. Check the Our audience page for a complete breakdown. You can also make the most of the trust in our brand and work in partnership with us to launch a themed area on our website. We can merge pertinent editorial coverage with your content or offer you the chance to demonstrate your intelligence, innovation or service offering with well-placed online articles. Generate marketing and sales leads for your business Acquire crucial data. Place your white paper/information on our website and we ll capture the data from the downloads. We can also help you drive event registrations using , social media, advertising and content creation.

5 Testimonials and clients I read every issue, and if it s not here I notice. It s genuinely interesting, in terms of what the top level of government and the people around that are thinking about where we re going and what the challenges are. With the news and the more substantive issues, I find it an ideal blend. Jon Thompson, Chief Executive of HMRC I think the publication is really good. It s a very useful source of information and I know that people read it: senior civil servants take this publication very seriously and it s very influential. It s a fantastic platform. Bernard Jenkin MP, Chair, Public Administration and Constitutional Affairs Committee I m a big fan of Civil Service World and really look forward to reading about what is going on elsewhere in Government each time I receive a bulletin. Some bulletins one gets have very little in terms of substance, but I like the way CSW s is simple, with clear headlines that reflect the stories on the website. Chris Lamb, Department for Work and Pensions, Digital Engagement Team We work with a range of organisations, from large corporations to trade associations and NGOs. Our clients include:

6 Rate Card Options Rate Single full page 3,950 Special positions Inside front cover Bespoke Roundtables Print Double page spread (DPS) 7,750 First DPS 9,250 Half page Inc social media & support 2,550 Quarter page horizontal strip 1,250 Quarter page horizontal strip on Editor s Red Box page 1,650 5,500 Outside back cover 6,000 Inside back cover 4,250 First right-hand page 4,500 A tailored Roundtable discussion, organised, supported by and promoted through Civil Service World on a subject matter of your choice from 12,000 Options Rate Display Advertising Sponsorship 2,500 per element, per month 999 for 5 days Online Hub Partnerships From 15,000 3rd Party 1,500 Lead generation From 2,500 per placement Article online From 1,000 Event promotion From 2,000 per week

7 Hub Partnership Our hubs consist of two complimentary content layers: Work in tandem with our editorial team to create a content hub, helping you to: Associate your brand with high quality, independent editorial content Connect with stakeholders through high impact, content-led marketing Independently commissioned editorial content: Focused on a sector-specific theme, this part of the hub features a mix of expert advice and opinion. All content, which retains complete independence, is branded as supported by your organisation. Partner content: This is a dedicated platform for your organisation to distribute its own content. Your partner content area can also host lead generation assets such as whitepapers/reports and can be used for data capture.

8 Hub partnership components (CSW and Public Technology) Thematic Hub Partner Zone Lead Generation 1 x piece of independent content uploaded per week on the editorial theme 1 x Banner 1 x MPU 1 x client logo with live links 1 x stakeholder blog Clients editorial integrated into theme home page 12 (min) x s to drive audience engagement 12 (min) x tweets to drive audience engagement Uploading of clients own assets such as multimedia, video, case studies, infographics, interviews etc. Links to the theme homepage 1 x Banner 1 x MPU 12 (min) x s to drive audience engagement with your content 12 (min) tweets to drive audience engagement 1 x twitter feed Commentary opportunity on breaking news around your theme 4 x lead generation assets e.g. whitepaper Min 100 leads unlimited. 12 (min) x to drive data capture 12 (min) x social media activity to drive data capture 1 x Webinar

9 Hub Partnership - Prices Service Period/Options Rate Civilserviceworld.com 6 months 15, months 25,000 Publictechnology.net 6 months 10, months 18,000 Combined 6 months 25, months 35,000 Thought leadership pieces Inc social media & support 4 weeks 999 client supplied 1,500 commissioned Lead generation Inc social media & support Additional options such as third party s, banners, content, related links etc. charged in addition 4-12 week terms from 2,500 4 weeks Event/Webinar delegate registration 4-12 week terms from 5,000

10 Related opportunities To further develop your relationship with key people in the UK s public sector, we can provide bespoke data and analysis to keep you up to date with public sector issues that affect your organisation. We can also keep you informed of current thinking through polls and key events. Events 2017 Civil Service Live: a regional programme attended by over 7,000 civil servants NICS Live Over 1,000 attendees Civil Service Awards rewarding excellence in the Civil Service Public Sector ICT Over 200 attendees Cyber Security Over 250 attendees The Public Sector Procurement Summit Over 400 attendees Women into Leadership Over 6,000 attendees Dods People Dods Research Dods Training Media Civil Service People: Average of 1,000 civil servants The leading provider of governance, policy Contact details of all responding to polls making and personal development courses Government Departments and Agencies 130,000 local government staff in our polling data 35 National governments we ve worked with Over 15,000 average monthly unique users Over 4,000 senior civil Over 8,500 servants and civil service delegates trained each year officials. 740 courses Target departments or delivered last year institutions

11 About Dods Group Connect with political representatives and public affairs professionals Tailored intelligence for understanding and reacting to political changes In-depth, bespoke political and public sector analysis Connecting you with the people and information you need to reach Developing governance, policy making and communication skills Media and publishing titles Dods events Partnership events 2017

12 Essential information and connections London 11th Floor The Shard 32 London Bridge Street London SE1 9SG Brussels 7th Floor Rue du Trône 60 Brussels 1050 Belgium Edinburgh 32 Calton Road Edinburgh EH8 8DP Paris 315 Bureaux de la Colline Saint-Cloud cedex Paris Registered in England number: Dods Group plc 2017