ClickBank Sales Machine

Transcription

1 ClickBank Sales Machine - 1 -

2 TABLE OF CONTENTS 1 INTRODUCTION TO CLICKBANK.COM... 4 WHAT YOU SHOULD KNOW ABOUT CLICKBANK.COM... 4 WILL YOUR PRODUCT FIT THE CLICKBANK.COM MODEL?... 5 WHO IS CLICKBANK.COM CREATE A PRODUCT THAT SELLS... 7 WHO IS AN AFFILIATE? TIPS TO REMEMBER WHEN CREATING CLICKBANK.COM PRODUCTS PRODUCTS NOT ALLOWED ON CLICKBANK.COM Product Requirements SIGNING UP FOR CLICKBANK.COM E-COMMERCE MADE EASY BIG CUSTOMER REACH SIGN UP RESEARCHING YOUR PRODUCT WHO WILL MARKET YOUR PRODUCT? THE MOST IMPORTANT QUESTION TO ANSWER CLICKBANK.COM AFFILIATES ARE NOT THE ONLY OPTION SET UP YOUR PRODUCT ON CLICKBANK.COM THE PITCH PAGE THE THANK YOU PAGE CUSTOMER PAYMENTS FINISH YOUR ACCOUNT SETUP GETTING PRODUCT APPROVAL

3 YOU HAVE APPROVAL! YOU ARE LIVE WHERE S THE PROFIT? It s Not Selling MULTIPLE PRODUCTS CREATE A NEW PRODUCT RECURRING PRODUCTS CLICKBANK.COM TOOLS HOPAD BUILDER ONE CLICK UPSELL VENDOR SPOTLIGHT MISTAKES TO AVOID MONITOR YOUR PERFORMANCE TIPS FOR IMPROVING PROFIT GET STARTED NOW

4 Introduction to Clickbank.com Clickbank.com is one of the largest websites for the sale of digital products. In fact, virtually no other source offers the same benefits as this company does. Those who produce digital products then place those products on Clickbank.com and use its enormous bank of affiliate marketers to promote the product. What You Should Know About Clickbank.com Clickbank.com has more than 12,000 digital products on its website for sale. There are 100,000 active affiliate marketers who help to promote those digital products. Another important number to know about the company is how often a consumer purchases a product through a Clickbank.com link. According to the company, every three seconds someone in the world makes a sale. Each day, the company processes some 26,000 digital transactions! These numbers may seem worrisome to the new producer of such digital content, but they should be inspiring. By using these resources, your digital product can sell faster and to a larger range of consumers. Your product will produce better for you if you place it on Clickbank.com rather than putting it on your own site. However, learning what Clickbank.com offers and how it works is the first step in the process. Here is a fast rundown of how you can sell your digital products on Clickbank.com for a profit. 1. Invest in creating a highly sellable product

5 2. Open an account on Clickbank.com. 3. Properly set up your account and product so that affiliate marketers are interested in it. 4. Manage your account by making key decisions throughout the digital product s lifespan on the site. 5. Reap the rewards in the way of profits from Clickbank.com s sales. That is all you need to do to find profit from your digital products. What makes Clickbank.com so different is the large number of affiliates associated with it. No other website has this many people who will work for you to help promote your product. Further, the site is well respected by affiliate marketers and gurus alike. In other words, you have the right kind of people on the site to help you to accomplish your goals. Will Your Product Fit the Clickbank.com Model? Before you can invest the time into Clickbank.com, you do need to know if it will work for what you have to offer. Later in this book, we will provide more specifics about what types of products work on Clickbank.com the best. However, what you should know right now is that many types of products will perform well. The company does limit some products, especially those that are of a lower ethical level. Keep in mind that in order for your product do to well on Clickbank.com, it needs to be in a digital form, which means that consumers need to be able to download the product to their computer right from the site. You will not find success using products that you plan to ship to customers. For that, turn to an auction site instead

6 Who Is Clickbank.com It can help to know who you are looking at in this company. The company is based in Colorado and Idaho. It is a privately held company that has been around since The company is a subsidiary of Keynetics Inc. To learn more about the company and how the process of using them works, visit the website at

7 Create A Product That Sells The Clickbank.com model works. In short, if you put your best foot forward, your product will sell. If it does not, then it might be the product that is where the problem lies. Clickbank.com is a site for many types of informational products, tutorials and other products in the digital format. Many tools provided by Clickbank.com can help you to determine which products are the best performing. You should take this into consideration before you create a product to sell and market on Clickbank.com. These are some of the best topics/niches that do well on Clickbank.com. Keep in mind that these change all of the time. Computer and electronics buying guides and resources Video game manuals Real estate guides - 7 -

8 Pregnancy topical books Forex guides, expertly written Profit based products that help people to sell products Credit report aid and financial tools Dog training, pet aids Auto guides and resources Making money from home, specific guides, not just general topics Sports improvement books and guides, such as golf As you can see, there is a unique range of areas that you can focus on in your own guide. However, before you invest the time in writing just anything, it is important to look at your guide through the eyes of an affiliate. Who is An Affiliate? An affiliate, or affiliate marketer, makes it his or her job to help sell another product or service, not one created by himself. He takes on the job of promoting the product in approved methods and in turn gets a cut of the commission for doing so. You will use affiliates to sell the products you place on Clickbank.com. The key is to know how to attract affiliates to your products. Clickbank.com has thousands of affiliate marketers who actively promote products through the website. However, these professionals choose the actual digital products - 8 -

9 they want to promote. Clickbank.com does not hire them to do so, nor does the company encourage one product over another. What does this mean for you, the creator and seller of the digital product? In short, it means that you need to create a product that affiliate marketers are interested in promoting. In order to do this, you need to be in the mind frame of the affiliate marketer. Affiliate marketers spend a good deal of time focusing on which products are going to convert for them. To convert simply means to sell. They do focus on the amount of the commission they can earn, but they also want to know if a product is going to get results. A lot of this comes in to play after your digital product is on the site and begins to be sold. Some of it you can control. Affiliates look at a product's details to learn if they should sell it. This includes: High commissions: if they can earn a larger amount of the purchase price, this will attract them. Uniqueness of the product: If the digital product is nothing more than another version of a product already on the site, or it provides nothing unique, then the digital product won t sell well and that means that the product is a waste of investment for the professionals. Refund rate: the rate at which the consumer requests a refund is a very important part of the process of choosing a product. In other words, as the creator of the digital product, ensure it offers something valuable to the reader so that they do not turn around and request a refund for it

10 The competition: If a product has too much competition on the web from the number of sources selling the digital product, this could detract from some new affiliates picking it up. However, this is generally not a problem since at this point; your product is already selling well. Affiliate marketers are an important part of the process of creating a digital product simply because you need to first attract them to your product. 5 Tips to Remember When Creating Clickbank.com products Before you invest your time in creating digital products for Clickbank.com, keep these five tips in mind. They will help you to improve the results you have. 1. Create something you are an expert in. There is very little benefit to investing in knowledge found elsewhere on the Internet free. Consumers know this, as do affiliate marketers. If you are an expert guitar player, create a book on it. If you do not have experience playing the drums, do not try to produce a digital product for that topic. Go with what you know. 2. Check the competition on Clickbank.com before you create the product. Nothing is more frustrating than creating a digital product for the marketplace only to find out that there are six other guides that are on your topic. Luckily, you can easily browse through the list of products on the site, using the search tools provided to learn what your competition is

11 3. Look for a new spin. If you are writing a book on playing the guitar, do not just do a how to guide like this. It will not attract the attention it needs to. Rather, look for a unique way to present the information or offer something that is complete unique. For example, you may want to write a guide such as How to Play the Guitar Like Jimmy Hendrix. This instantly makes the book more appealing if much of the information in the book is the same. 4. If you cannot write, find an expert. This works two ways. If you know a topic you want to cover that is unique but you do not have the information you need, hire an expert to write the guide for you. On the other hand, if you have the information but not the skill to produce a quality book, hire a professional to write the book for you. 5. Include up to date information and tools not found in other areas. Statistics, research, government organization information and things like charts and graphs help to bring points out. Provide visual stimulation to the reader whenever it is possible to do so. Once you create a product that will provide quality information to the reader, you are ready to get it up on the website. Products not Allowed On Clickbank.com Believe it or not, Clickbank.com does have some say in the types of products that it will allow creators to sell on their website. The company is not too restrictive on the products it allows on the site, but it does have some limitations, mainly as a way of protecting readers. The following are some of the topics and product types you cannot offer on Clickbank.com

12 You cannot sell anything that is illegal on the site. You cannot tell people how to steal information or services. You cannot teach people how to cheat the government or other organizations. Any product you do not take full responsibility for the information within cannot be placed on Clickbank.com. For example, if you create a product that forms some type of guarantee, and the product does not work, you are head responsible for it. Clickbank.com will not allow products to be sold unless you can prove that the method or information works. You cannot sell any product related to gambling. You cannot sell any product that offers explicit sexual content in it. You cannot sell any product related to drugs or alcohol on the site. You cannot sell any product that depicts violence or encourages violence. The product cannot be spyware. It cannot be any type of product that is a spending account, digital cash or money transfer Any product that offers this type of information will be banned from the site. Clickbank.com requires this because the company can be held liable for the product

13 PRODUCT REQUIREMENTS In addition to these prohibited products on Clickbank.com, there are some requirements for any product on the site. Below are some basic guidelines, but be sure to check the company s full list of requirements when creating your digital product. All products must be original. You must be able to ensure that the appropriate licensing is available and that the content does not, in any way infringe on someone else s rights. The product must be in a digital format. You can, however, send supplemental or additional resources to the customer through the mail. The initial product must be made through the digital format, though. The product must be delivered within 24 hours. However, it is considered more acceptable for the product to be delivered immediately upon the purchase of it. Now that you have a rundown of what products are allowed and what is required of you, you can create an effective product to market on Clickbank.com. Keep in mind that you can be anyone, with any type of background to do well in this medium. You do not have to be an expert Internet marketer. You do

14 not need any experience with selling products on the web, in fact. What you do need to do is to create a product that will solve a problem of the consumer or offer them the information they are searching for. That will make the most difference in the overall success you have

15 Signing Up For Clickbank.com Why Clickbank.com? Why not just set up a website and promote it to sell your product? You could do that, and as we discussed, it probably would not have the same results as what you would get if you sold the product on Clickbank.com. The site is simply too beneficial. Nevertheless, signing up for Clickbank.com is a big step for anyone who is considering selling a digital product. You need to know what to expect before you actually open that account and start the process. In this chapter, we will discuss the various benefits and tools that Clickbank.com offers to you, as a way of promoting a product to your consumers. E-Commerce Made Easy One of the benefits of using Clickbank.com for the sale of your product is that the site provides you with easy to use e-commerce tools. The following are some of the benefits:

16 Anyone that wishes to purchase your product will be able to do so simply by clicking a link. The process is safe and reliable, which is very important to attracting paying customers. Further, affiliates do not have to handle the sales. The entire process is done through Clickbank.com, which means there is no risk of people selling your product without you knowing about it. The good news is that Clickbank.com is also an affordable too. In order to start your account, you will need to pay a fee (which is right now $49.95.) This is an activation fee and will only need to be paid one time. A nice benefit of using Clickbank.com is that you do not have to open a merchant account with credit card companies. If you were to set up your own website, you would need to open a merchant account, which would allow you to register your business and accept credit card payments. The process can be troublesome and in some cases, it can be difficult to obtain such an account. However, it is not necessary to have a merchant account if you use Clickbank.com to process the purchases your customer s make. You also can accept credit cards and PayPal payments through the site. This means that you are able to give your buying customers several options for purchasing your product. If there are concerns with the account or purchase, Clickbank.com will handle the customer support needs. That will take off some of the pressure from you. If you own your own website, each day you will need to handle a variety of customer problems. This becomes difficult if your product becomes busy

17 In terms of e-commerce, or selling on the web, Clickbank.com does make it easier to do. It can also be a cost savings in the long term since you can avoid the merchant account and customer support needs. Big Customer Reach Perhaps the second biggest benefit to using Clickbank.com over other companies or your own site is that you can reach a large number of clients and customers without having to work through ranking your website or investing a great deal in the process of advertising your product. With Clickbank.com, you can sell to people around the world without having to have a well ranked search engine. Affiliates are located in more than 145 countries currently. Plus, you can sell your product in a variety of languages. Clickbank.com takes care of the process of translation for you. That in itself is another savings mechanism you can count on. Sign Up Once you make the decision to invest in Clickbank.com, all you need to do is to visit the website and fill out the information requested. The process takes only a matter of minutes. You can have your product up and on Clickank.com to sell in a matter of minutes, in fact

18 Once you create an account on Clickbank.com, you will work through a series of questions and answers that will help you to get your product uploaded on the site. In short, this process will take you a handful of minutes to complete and is in general very easy to do. You do not have to have any previous knowledge of using digital products or selling on the web to get started. Researching Your Product One of the first things people will want to do when signing up for Clickbank.com will be to research their product. Clickbank.com has a massive search tool on their website within the marketplace area that allows users to easily navigate the site. You can search for virtually any type of product and find out what is being sold on the site already. It can be important to do this. Duplicate content can get you in trouble with affiliates: most do not want to promote more than one product of the same nature. Second, you are setting yourself up to compete with products that may be on the site for some time, reducing your chances of finding affordable products to promote. There are two main ways to search for products on the site. You can search based on particular keywords as they relate to your product or you can search using sales statistics, to find products that are performing the best within the company. Both options could help you to learn more about what to expect

19 once you open your account and get started in this process. Take some time to check out a variety of products on the site to learn more about them. Now, take a look at the stats. This is one of the things that Clickbank.com does very well. You can learn a lot about other products that could be your competition and see what you can or should expect as well. Here are some important stats to look at when researching other products on the site: Check out the Average $/sales. This number tells you the average amount that any affiliate earns for the sale of the product. This is perhaps one of the most important tools for affiliates because it tells them exactly what they could earn. Future $: This statistic is for reoccurring billing products, or products that you sell a service to on a month-to-month basis (or some other timeframe.) Grav: This term, found within the statistic searches is short for gravity. It represents the number of unique calculations by Clickbank. It tells you the number of affiliates who earned a commission on the product over a period of the last three months. It can help to tell you, then, which products are doing the best on the site right now. Look at those products and compare them to others. What makes these products perform so well? Understand that and you could be duplicating the profit potential of your product. By researching all of this information, you had better prepare yourself for what is to come

20 Who Will Market Your Product? Before you upload your digital product to the site, ask yourself, Would I promote this product? To be successful with Clickbank.com, you must find a way to attract affiliate marketers to your product. There is no doubt that there are hundreds of people that are working within your niche, but you need to grab their attention so that they jump on your product. Remember, Clickbank.com has more than 100,00 active affiliates who are always searching for new products to promote. Those affiliates are located around the world and they have extensive experience using affiliate marketing. They have the means to make your product profitable for you. How to do draw in affiliates? There are a range of things that you can do to get the attention you want and need. Most affiliates will find your product listed in the Marketplace, which is the website s listing of all products being sold on the site. This is where the affiliate is most likely to learn about your product. Therefore, you need to ensure that your product provides the most thorough description and information so that affiliates not only can find it but also so they are

21 interested by it. If you cannot attract them to the product in the first place, they may not be able to attract buying customers to your product either. The most Important Question to Answer When it comes to writing effective descriptions for your product, you have to answer the one question that most affiliates want to know: what will they get out of promoting your product. In other words, you need to convince these affiliates that the product you are offering is something worthwhile. Why should they choose your product over the hundreds of other products on the site? To answer this question, ensure that the product description you list is thorough and specific. It should provide the following information to those who are reading it: It should be an honest description of your product. There is no benefit in having a product on the site that promises more than it delivers, since refunds will cause a major problem for you. Ensure that the product description is realistic, too. These affiliates know the hype and they can easily read between the lines. When providing information, ensure it is realistic

22 If you make any claims about how well the product converts, ensure they are accurate. It is easy for an affiliate to pull off their marketing campaign for your product, especially if they learn that the claims you have made are not accurate. Affiliates do share information about products through forums and other means. They will communicate with others about the lack of effectiveness of your product. Promise what is true about your product. If you have been selling it already, provide information about the conversion rate, or the rate of people who visit the website and the number who end up buying the product. Provide information about recurring commissions for those products. Provide information about the refund rate, or the number of people that have requested refunds for you. Back up your niche. If you are writing an information product about a topic, learn about the number of people who are searching for this type of product. You can use Google keyword tools to help you to learn about it. Affiliates want to work with those who are in a niche that is performing well on the web. Your description does not need to be an overwhelming sales page. Keep it specific and ensure it provides a large chunk of valuable information to the reader. They need to leave it knowing that the information they have read is interesting, accurate and profitable. You will write a short description about your product that pops up during searches or by simply browsing the Marketplace. This information goes on the Clickbank.com s website. However, this is not all you need to do to lure in the affiliates

23 All of this information is placed on what Clickbank.com calls an affiliate s page. Any product you create and place on your website should have a page on the site that provides specific affiliate details about the product. The affiliate s page simply provides more details than what you would find in a short description. So, what can this page provide that will help to attract affiliates to your product? This is where you need to determine what you would like to invest in and provide. While you do not have to provide all of these options to get affiliates, the easier you make their job, the more likely they are to buy from you. You can offer affiliates a variety of features for the product you have. It is often part of the creative process to develop these products. Give affiliates the banner ads, buttons and other graphics they need to sell your product. You may have a graphic made up to look like the cover of an ebook. You may need to have a banner ad that grabs the attention of the viewer for marketing needs. In providing these types of graphics and tools, you allow the affiliate to easily implement a promotion for your product. Offer a range of products, too, in different sizes. Provide information about how a person can become an affiliate for your product. This is easy enough to do when you have your product listed on Clickbank.com. You simply need to direct the affiliate to your page on Clickbank.com so that they can sign up and start promoting if they are not already using the site

24 Be sure to use keywords on your affiliate s page that are going to lure in those looking for affiliate programs for specific products on the web. Remember, affiliates can and do come through Clickbank.com but if your best customer wants to sign up, they may need a bit of help finding your site. Give details about your product. You should tell affiliates on your page what makes your product different. They can use this information to write articles, post blog posts or handle any other specific need they may have. It is a good idea to provide potential affiliates with all of the information they need to make a decision about your product and to get your product on the website. You may want to offer tools that will help your affiliate to communicate with you, such as a way to contact you about questions regarding the affiliate promotion. Clickbank.com Affiliates Are Not the Only Option As mentioned, affiliates will come to you through your own website, too. Having a website for your product is critical in most situations. However, even this is not going to be the only way that you can attract affiliates to your products. It is a good idea to focus first on getting your product on Clickbank.com and then getting your affiliate page set up on your site so that those who are

25 interested in what you have to offer can take advantage of it. Once you do that, you can and should strike out to find other affiliates that may be interested in what you have to offer. Here are some recommendations on where to find such affiliates. Use search engine optimization on your website and blog to help draw in affiliates. Ensure that your affiliate s page does this by including keywords relevant to your product plus the words, affiliate program in it. Utilize social media. While social media is a whole other type of marketing method, it works well with any type of affiliate program. Invest some time on websites such as Twitter. Promote through Facebook. However, do not become a sales oriented person. Be sure that the information you use is accurate and interesting to those who might be interested. Do not try to sell to them through social media. Use forums and other social gathering places online to promote your products. Become a member of websites such as Warrior Forum where you can easily add information into your signature line to attract affiliates. The goal here is to get as many people pushing your product as possible, since these people are going to help you to make a profit. By attracting them and providing them with a valuable return on their investment, you will quickly find people who will help you to achieve your goals

26 Set Up Your Product On Clickbank.com Getting your product on Clickbank.com is a rather simple process but there are multiple steps to it. As you work through the following steps, keep in mind that Clickbank.com may make some changes along the way. However, most changes are minimal at most. The first thing to do after setting up your account on the site is to create a pitch page and a thank you page. These are the pages that you will use to describe your product to affiliates. In the previous chapter, we discussed methods to help you to create an effective page here. You will need to host these pages on your own website. The Pitch Page This is where you will describe your product to customers and tell them why to buy it. This is where your sales will happen. When customers come to your site and decide to buy from you they will click on the appropriate link and head to Clickbank.com to make the purchase. variety of things to be on this page, including: Clickbank.com requires a

27 You need to describe your product in detail. You need to clearly state the price of the product. You need to state how long it takes for the product to be delivered to the customer after purchase. Provide the file format that the product will be obtained through, and include any information necessary that the customer needs in order to download the product. For example, if special software is necessary, state that. Provide specific information about any limitations for your product, such as a statement that your product only works in a specialized area. You also need to have a method for customers to contact you through. Do read the Client Contract and Product Requirements pages of the Clickbank.com website. You will need to ensure your product is able to be sold through legal channels, too. In other words, it cannot violate any state or federal laws either. The Thank You Page The next step is to create a thank you page. This page is displayed to customers after they purchase the product from the site. This page should have a valid address where customers can contact you if they have any problems with downloading the product. This page must also state that the credit card statement of the buyer will reflect the payment as being made by Clickbank. And, you need to provide clear instructions to the customer about how to download the product or how they will receive it

28 Customer Payments In order for you to direct customers to Clickbank.com to pay you, it is critical that you have a proper payment link set up through the company. When you are signing up for your account, the process will include the creation of a payment link. The company provides all of the information you need to do this on the site. You do not need advanced coding skills to get it right, either. Finish your Account Setup Once you have set up the process, the next step is to create a hop link target url for your affiliates. A hop link is the link that your affiliates will use on their websites to sell your product. Each affiliate needs this link in order to jump over the pitch page you created to simply make the sale. To create this, you will need to log into your Clickbank.com account and edit your Marketplace Information. Next, within the Marketplace Information section of your account, you will need to fill in the details of your product. Refer to the previous chapter were we outlined steps to help you to create a description of your product for Clickbank.com to enable affiliates to find your product on the site. You will also need to select the category and subcategory that your page should be displayed in. You should then test out your payment link. Once you complete tehse steps, you will need to submit your product for approval by the company. But,

29 before you do that, do go through a test purchase. Clickbank.com provides you with a test credit card that you can use to do this. You will find this under the My Site section of the Account Settings tab within your account. Getting product Approval Once you have worked through each of these steps, the next thing to do is to request that your product be approved by Clickbank.com. You will do this by logging into your account, going to the Account Settings page and clicking on My Products. There, click the link that says Request Product Approval. Once you have done this, you will notice that your product status bar will move to Approval Requested. The process generally takes less than a week to be approved. You Have Approval! You will receive a notice from Clickbank.com that states that your product was approved. Before it can go live on the site, you will need to pay the activation fee. This is a one time fee that you will need to pay before you can go live. Keep in mind that this is not the only fee that Clickbank.com charges you. What you will find is that there are charges for each time that a person purchases your product. Though minimal, they can add up. To learn these costs, visit the Clickbank.com site and look for the Vendor Charges listed on the site

30 You Are Live Now that you have worked through the process of getting your digital product on the site, you need to maintain it. Although this process does allow you some ability to put it in place and forget about it, you should monitor your product s success using the site. Truth be told, not all products do well on Clickbank.com, though most will perform if they are marketed properly. Nevertheless, there are several things you need to do now that you have gotten your product on the site. Where s The Profit? One of the first things people look and wait for is that first sale. It is a great feeling to know that your product is performing the way you want it to on the website. How much of a profit should you expect? There is no way to tell this specifically. However, if you did the research described earlier, it should not be too difficult to have an idea of what your product can provide to you. One of the key factors that play a role in the profit you get is the price you sell. Over price your product and no one will buy. Under price it and it may not seem valuable enough to buyers. Do not offer enough commission to affiliates and you will not have enough people promoting the product for you. It sounds complex and it can be

31 The following are some tips to help you to price your Clickbank.com product properly so that you get the most bang for your investment. Research: did you do it? If not, go back to that section of the book and work through the process. Find out what other products are selling for. Know that importance of value. You can set a good price for a valuable product. Consider this. How valuable is your product? Will your customer saving hundreds of dollars or more by investing in it. What problem does it solve and how much money can it save them? If it is significant, price your product to reflect this. Test the waters. Sometimes, the only way to know what the best price for your product is, is to test the waters. You have the ability to change the price around from time to time to get more sales or a better response. Your profit margin will be based on how much you invest in your product, too. For example, if you put a lot of money into the marketing of your product, expect a lower return on your investment at least to start with. In addition, give your product some time to be found by affiliates. Give affiliates some time to get your product out there and to promote it, too. IT S NOT SELLING There are some situations where a Clickbank.com user does not get the results he or she is after. This is especially true of first time users of the site. The fact is, there is not a single answer for why this might be happening. You will need to go back and look at the details of your product and other information to make changes

32 Purchase a few of the competitor s products. Find out if those products are a better quality, especially if they are producing significantly more sales. Is your product unique? Do you have some type of angle to work that is unique from what others are offering? Is your product priced right? Does your website s payment links and Clickbank.com affiliate links work? Test them to ensure that they do. Do you have a high refund rate? If so, this might mean that you are overpromising or are unclear within your product description. Customers are not getting what they are paying for. Look at your description and your pitch page. Are they selling to you? If you are unsure, ask someone you know to critique the site to give you more information on what might be drawing people away. Do you have a low conversion rate? If so, this may be due to not having an effective sales page. You may not be offering enough. You may also be using the wrong type of marketing to lure customers in. Focus on who your customer is and find them on the web. Then, pull them in to your site. You need highly convertible visitors. It may be necessary for you to improve your product. If you need to do so, be sure to come back to your pitch page and your account description on Clickbank.com to make them aware of the new information

33 You can always improve your product. You can update it with information that is more current. You may need to come back and make changes to your product to make it more accurate. In some situations, it may be necessary to add more value to the product. Sometimes, informational products sold online offer a variety of free offers or bonus material. This information can be helpful, but it is important to note that the overall value of the product needs to justify the price you charge. As mentioned earlier, price your product based on what it can do for those who will buy it

34 Multiple Products Creating numerous products is an excellent way to increase your profits using Clickbank.com. The company does make it easy enough for you to do just that. However, before you begin creating dozens of products to sell through the site, remember the importance of quality and attracting affiliates. You may want to test the water first to ensure that you have the right steps to create the profit that you want to have. Clickbank.com allows vendors to have as many as 500 different products on their site, or versions of the same product (which is great for testing out various price points of your product.) Keep in mind you will need to use the same Hop link Target URL for your affiliates for all the products. For those who will sell a variety of different types of products, and do not want to list them all on the same page, it is best to open a second Clickbank.com account. To add new products to your existing account, you should simply log into the My Products section under the Account Settings link. There, you will see a link to add a new product. It really is that easy to get a new product in place. For those who wish to sell products through the same account, you can create a hop link target URL that works as a gateway to all of the products. For more instructions on how to do this, simply visit the website

35 Create a New product Why would you want to create a new product? Is there anything else you can offer? Having more products simply means that you have more opportunities to turn a profit. It does not restrict you from selling previous products. In fact, if a customer finds your second product, he or she may also purchase the first one if they are impressed enough. If you need some ideas on what types of products to create, consider these tips: Create an additional product related to the first that brings in new information, tools or resources to your first product. This additional supplemental information is an easy way to add on to your existing product. Consider a new version of an older product. This is important in situations where you will need to update your product from time to time. Create a product that provides a new focus to the original product. For example, instead of learning to play the guitar like Jimmy Hendrix, choose a new version of your informational guide that teaches people to play like a more recent artist. This new spin may include some of the same material, but it offers a new opportunity

36 Create a product that is altogether different. Are you an expert in any other area? If so, use that area to help you to create something new. Creating a new product is an easy way to improve your overall success with the Clickbank.com site. Recurring Products Another way to make money using Clickbank.com is to do so using recurring billing. Perhaps you have a product that delivers value over a period of time. You may be providing a monthly service to your customers. In these situations, you do want to consider Clickbank.com s Recurring Billing program. This process allows Clickbank.com to make continuous payments to the customer s account, as per the agreement they signed. You can use this process to give your customer s a subscription service. You still have the ability to offer at trail period, a lower initial price for the service or have various frequency billing options. For you, the vendor, there are several benefits to using this particular service. If you have a product that will work in this format, it will also increase your profit margin, since you can count on having regular payments as long as your customers keep the contract going. Clickbank.com makes the process easy, too. They allow you to set up recurring revenue systems easily on the website. You also do not have any monthly fees to pay for. There is no integration required in terms of software or billing programs. You can determine the commission amounts as you would with the product otherwise. It is important to note that commission ranges from one percent

37 up to 75 percent, set by you. In recurring pricing, there is still a minimum commission earned of Determine if your product can benefit from this service. If so, it could add to your bottom line

38 Clickbank.com Tools Clickbank.com makes it easy for users to sell their products on the site. They provide you with a large bank of products to use and services to obtain from affiliates. They also provide you with several tools to enhance your experience. When you combine these factors, you will quickly learn that Clickbank.com is an outstanding resource for nearly all digital product users. In this chapter, we will talk about a few other programs and tools that the site offers to enhance your experience. HopAd Builder One of those tool is called the Clickbank.com HopAd Builder. For those who do not want to play with code or deal with the complications that hop links can lead to, this tool will help. It easily helps you to make money from your site s traffic for the products you sell. If you visit some websites, you might notice text ads that on those sites. These ads can help larger sites to improve their profits. They are less effective for smaller sites because they simply only earn a few pennies per click. However, you can improve the profit margin from such ads by using the HopAd Builder

39 This tool makes these ads more lucrative for you because when the visitor clicks on the HopAd, he then heads to another Clickbank.com product. If he or she purchases that product, you earn a commission from the product s sale. You get the full affiliate referral credit for this sale, which could be as much as 75 percent of the product s selling price, depending on what the commission rate is set for. The company does make this product easy to use, too. You can tailor the look of the text ads to fit with your site. All of this can be taken care of within your Clickbank.com account. Once in place, you can track the HopAds you have placed on the site. This way, you can determine which ads are performing for you and change those that are not out. In addition, you will receive a nice bit of money for the products on your site. You can also create HopLinks for your own products that may be displayed on other websites. It takes only a few minutes to create these links for your own products. Once you do, any other vendor or affiliate can easily add these ads to their site, allowing you another stream of profit. The HopAds will work in the same way as any other affiliate s commission but it may give you another ideal resource. Also keep in mind that HopAds can be automatically displayed on a website. This actually works in your favor as a vendor. Rather than having to wait for an affiliate to consciously pick your product to promote, this will automatically happen once you add your product to the HopAds

40 One Click Upsell Another product that vendors will benefit from is called the One Click Upsell. If you are considered a qualified vendor through the site, you will have the opportunity to increase your transaction sales amount through this program. In short, you can offer up to three additional offers to a customer after they make their initial purchase. Once your customer checks out and purchases your product, they are presented with additional offers automatically. The benefit here is that they do not have to go through the process of entering all their information again. They are charged for these products, if they decide to buy them, automatically. In other words, they only need to make one more click to buy more from you. With the One Click Upsell, the customer visits the pitch page and clicks on a link to make a purchase. They will then enter their payment information and details before getting to the confirmation page. They get the details of the product they purchases. Then, the customer goes to another pitch page, set up for your first product you would like them to add on to their original purchase. Up to three pitch pages can be added like this. By clicking on the payment link at that time, the customer can easily and quickly purchase the additional products. You increase the amount you make for the sale, then

41 Vendor Spotlight One of the products you will want to onsider investing time into is the Vendor Spotlight. The key here is that you are not adding on sales or investing in any type of additional customer related sales. What you are doing is showing off your product to affiliates through the Marketplace. With the Vendor Spotlight, you can provide more information about you and the products you are offering through Clickbank.com to the affiliates. You can display your stats, for example or the customer facing ads. Through the Vendor Spotlight, you can communicate better with your affiliates. One way to use the Vendor Spotlight is to make announcements to the clients. For example, perhaps you are announcing a new product or you will be working to create a membership site. This is also a great place to communicate about your product s changes. You can find more about the Vendor Spotlight, including the easy steps to set it up by visiting the site and looking under your Account Page. The features offered through Clickbank.com enable you to have more ability to communicate and increase your sales. At first, you might not be ready to use these tools, but once you get your product on the site, adding the use of these tools is easy enough to do. Also, be sure to keep your eyes open for new

42 products as they are offered. Using these tools effectively is an outstanding way to increase your bottom line and grow your business

43 Mistakes To Avoid Getting your digital product on Clickbank.com is a process of simply following a few steps. In most cases, the process will only take a matter of minutes to complete and once done you can sit back and monitor your product s profits. If you have worked through this book thus far, you should have your product set up on the site. You should have a good deal of tools to help you through the process. However, it is possible to make some mistakes during the process. Here, we will talk about some of the most common mistakes you could be making and steps to stop them from happening. Here s a top ten list of mistakes to avoid. 1. Do not wait. The longer you wait and work on that perfect product, the longer it will take you to create the profits you are hoping for. Create a product and get it on the site. Although the process of getting your digital product may seem difficult, it only takes a matter of minutes to pull it off. 2. Avoid undercharging for your product. One of the biggest mistakes people make when putting their product on the site is pricing too long. There are several problems with this. First, the product does not offer affiliates a large enough return on their investment, even with a high

44 commission rate. Second, the product does not seem valuable enough for customers to invest in. Price your product properly. 3. Put your digital product on the site properly, realizing that not everyone has the same software on their computers. Be sure to offer several different options for opening the product. Keep in mind that older systems are often lacking in some of the products for the site. The more flexible you can be with the software and download options, the better your sales will be. 4. Do not try to link your Clickbank.com account with a sub domain of another site. One of the most common times that this occurs is when users try to link their account to a free blogspot.com or wordpress.com blog. The problem here is that you end up with a website such as You simply cannot do this, as the site does not allow it. You will need to invest in your own website and domain name. 5. Do not give up if you think that having your own website is too much work. There are now more options for users than ever, including numerous platforms you can use that simply ask questions and give you answers. In short, you can create your own domain name, hosting and get your site up with a weekend investment. Further, it does not have to be expensive, either. 6. Do not forget to invest a good amount of time into create your pitch page and your thank you pages. These pages will make the sale for you and will keep customers coming back. If you are unsure if your copy is selling as well as it could be, it could be because your pitch page is

45 lacking. Have a professional copywriter look at it, make changes and help you to achieve your goals. 7. Do not forget to turn to customer support when you need the help. It is part of the cost you are paying the company. If you are having trouble with your links, setting up your account or want to verify something is allowed, simply contact the company and inquire. There is no charge to do so. 8. Do not forget to look for a way to make your site into a membership service or to otherwise create an ongoing offer. Getting customers to your site one time is hard enough. Getting them to come back time and time again is more difficult. However, if you invest in creating a subscription-based product, you will have a regular income from your clients. This way, you can continue to turn a profit each month for that one visit the customer made to your site. 9. Do not overlook the value of using a vendor HopAd. This is one of the tools mentioned earlier that can effectively create numerous ways for your product to be displayed across the Internet. With this one link, you will have customer s coming to your website, without having to convince affiliates to take advantage of your product. 10. Do not forget to create an affiliate s page on your website to inform your affiliates about your product and what they can earn by working with you. This helps to convince those who are using Clickbank.com to work with you, but it also is an ideal way to draw in new affiliates who may not be yet affiliated with Clickbank.com

46 If you can avoid these ten mistakes, you will be well on your way to creating an effective product on the Clickbank.com site

47 Monitor Your Performance Sit back and relax for a bit. You have some time. After you get your digital product up on Clickbank.com, the next step in the process is to give the process time. You need to wait until affiliates find your product and get their promotion started. You will not likely see sales the first day, in other words. However, once you have waited a few days to weeks, it is time to start looking at and comparing your performance to other products on the site. Earlier in this book we mentioned the various ways you can do this using the stats that Clickbank.com offers to you. You are likely to be glued to these stats from the first day that you get your product listed. Again, it needs some time. Clickbank.com does give you all of the information and tools you need to monitor your sales. You get a detailed sales report. You also get weekly payments made to you. You can have those funds directly deposited into your account, too. The good news is that Clickbank.com is very reliable. The company will send you payments on a regular basis