Kees Kruythoff Priya Nair Home Care Division

Transcription

1 Kees Kruythoff Priya Nair Home Care Division

2 Our Home Care Business Strong Brands Engine of Growth Superior Products 20% of Unilever +4.5% CAGR >95% Wins & Parity 5S Machine 80% EM Footprint Leaders Where We Play Delivering Margin

3 Competitive Growth & Value Creation 2017 USG% 2017 Underlying Operating Margin 2017 Underlying Operating Margin 4.4% % 2.0% 2.8% >95% % 17.6% 20.4% -2.0% Top 3 competitors Wins & Parity Top 3 competitors Top 3 competitors

4 Disruptive Change Growing Fragmentation Emerging Consumer no-no s Evolving Shopper Habits Sustained Media 4G growth Channels Consumers >95% Wins & Parity Competitors

5 Home Care Strategy

6 4 Categories with Sharp & Differentiated Strategic Roles

7 Sharpening Our Foundations

8 Sharpening Our Foundations Product is Hero Locally Pricing Relevant is Hero Activities Brands with Purpose Superiority in Liquids The Art of Pricing Purpose at the Heart

9 Future Proofing Our Home Care Business

10 Future Proofing Home Care Business Locally Relevant Activities Driving New Benefits Pioneering New Segments Leveraging New Channels For a Future Fit Portfolio With A Start-up Approach Future Proofing Our Channel Footprint

11 Future Proofing from consumer no-no s Concentration Locally Plastic Relevant Activities Plant Based Cleaning 100% PCR +4.2% Purchase Intent 50% Chemical Reduction by 2025 At least 25% PCR by 2025 Natural Solutions

12 Focusing on Our Capabilities

13 Focusing on Our Capabilities Data & Precision Marketing Global Value Share Ecosystems Agile Cost Base Science & Technology Change Program Advanced Materials & Surface Science from Search to Service 5S Savings Program Biotechnology launched in 25 countries DTC ZBB Natural, Renewable, Regenerative

14 Fluid Home Care Organisation Kees Kruythoff President Home Care Division 8 Clusters 4 Differentiated Categories Priya Nair CCVP South Asia Conny Braams CCVP Europe Frank Qu CCVP North Asia Rajesh Sethuraman CCVP Africa Enzo Devoto EVP Fabric Solutions Madhu Rao EVP Home & Hygiene Deepak Subramanian CCVP SEAA Eduardo Campanella CCVP LATAM Gina Lorenzana VP Fabric Sensations Henk in t Hof VP Life Essentials Kamuran Ucar CCVP NAMET-RUB Joey Bergstein CCVP North America Functions

15 Home Care India Priya Nair CCBT India

16 Home Care India Fabric Solutions Fabric Sensations Home & Hygiene Life Essentials *Nielsen Reported Market Size in India: 4.5bn*

17 Home Care India: A Powerhouse Turnover Profitability 1.7x 4.2x FY 12 FY FY FY FY FY FY FY 18 Strong, Consistent, Profitable Growth All numbers are basis internal management reporting & compared with FY 11-12

18 Pillars of Growth Premiumization Premiumization Market Market Development Development Enter Enter White White Spaces Spaces % Value contr. of segment* UL Share Toilet Powders Tier 1 22 % 3.5X Tier 2 20 % 2X MD Cells growing at 3X Differentiated Proposition Tier 3 58 % X Educate Build Relevance Sampling at Scale *Total Market - Nielsen Reported

19 Key Enablers of Growth Building Brands with Purpose Winning in many Indias % Contribution of Laundry Segments* Uttar Pradesh Tamil Nadu * Total market Nielsen Reported

20 Key Enablers of Growth Unilever Cloud Leveraging Big Data Cleanipedia Relevant Messaging for Relevant Target Group JARVIS CLEANIPEDIA Enrich cohorts for re-marketing Anti Malodor benefit for recipe seekers How to Clean a Microwave Oven LIVEWIRE No scratches benefit for owners of expensive crockery How to remove cloth stains during Diwali

21 Continuing the Growth Flywheel India Example STRONG BALANCED GROWTH (UPG + UVG) UPG UVG 7.50% 7.40% 7.30% 7.20% 7.10% 7.00% 6.90% 6.80% 6.70% 6.60% 6.50% A&P A&P as % of TO STEP UP INVESTMENTS TO DRIVE PENETRATION & EQUITY (Core + Future Core) COST EFFICIENCY & LEVERAGE (Disproportionate benefit) SUPPLY CHAIN COSTS

22 Delivering 16% Underlying Operating Margin Strategic growth mix Resetting our Cost Base 5S machine 3.7% 4.8% >5% FC2018 <14% SCCC Savings as a % of turnover

23 Summary Strong foundation for sustainable growth Clear strategic role: Underlying operating margin to industry benchmarks Innovation & emerging market led growth Purpose-led, future-fit Accelerate our move towards an end to end Digital Business

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