E L I T E e d i t i o n. certificate in. Google HQ London. your name here

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1 Z E I T G E I S T E L I T E e d i t i o n certificate in powered by econsultancy and GOOGLE ADWORDS QUALIFIED INDIVIDUAL Google HQ London your name here

2 certificate in digital marketing (powered by econsultancy) google adwords qualified individual Course benefits MARKETING is proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Complete a 2-month weekend certification programme and get awarded the Certificate in Digital Marketing (powered by Econsultancy) and Google AdWords Qualified Individual certification. COURSE DETAILS The double certification programme is uniquely positioned to deliver these benefits: Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 185,000+ members Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals Short 2-month course conducted over 6 weekends. Designed for busy professionals who need not take annual leave to attend the course Practical and real-life training by certified digital marketing practitioners Conducted locally in Kuala Lumpur with live face-to-face training, and not webinars or online learning This double certification course is a 2 months part-time programme for working professionals who intends to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by Econsultancy) and the Google AdWords Individual Qualification. This is a part-time programme with 64 contact hours spread over 6 weekends. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours. The 2 months programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.

3 Google HQ Canada entry requirements This programme targets marketing professionals, business owners, C-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with live training conducted locally. There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred. Schedule 1a Overview of digital marketing sat 17 Aug (9am 1 pm) 1b Web measurement & analytics sat 17 Aug (1pm 5pm) 2a Customer acquisition channels SEO, paid search, marketing Sat 24 Aug (9am 5pm) 2b Mobile Marketing & Location Based Marketing sun 25 Aug (1pm 5pm) 3a Google AdWords (Search) sat 7 Sep (9am 5pm) 3b Google AdWords (Display) sun 8 Sep (1pm 5pm) 4a Social Media Marketing sat 14 Sep (9am 5pm) 4b Marketing & Building Communities sun 15 Sep (1pm 5pm) 5a Google AdWords certification sat 5 Oct (9am 5pm) 5b Integration and strategy framework sun 6 Oct (1pm 3pm) 5c Digital project brief sun 6 Oct (3pm 5pm) 6 Final project preparation and presentation sat 12 Oct (9am 5pm) Total Contact Hours 64 hours

4 Google HQ London Course module details (1a) OVERVIEW OF DIGITAL MARKETING 1. Understand the new digital landscape, online consumer behaviour and digital trends 2. Grasp the digital marketing framework 3. Know digital jargons and terms The digital marketing landscape The case for digital marketing including market statistics and trends The new marketing paradigm and marketing funnel How consumers behaviour have evolved Paid, owned and earned media The Dunbar Principle Adaptations for the multiscreen customers Interruption marketing versus permission marketing Class lecture Team discussion (1b) WEB MEASUREMENT AND ANALYTICS 1. Appreciate the importance of web measurement 2. Understand analytics and how to apply it for business 3. Discern between web usability and web analytics 4. Understand the basics of Google Analytics 5. Know the trend of big data Overview of digital measurement and analytics Basics of Google Analytics including account structure, tracking codes, terminologies, campaign tagging, reports and analysis, conversion tracking and customization Fundamentals of web usability testing using A/B testing in Google Analytics Experiment Future trend of digital measurement including social data, Big Data etc. Live Demo

5 (2a) CUSTOMER ACQUISITION CHANNELS PAID SEARCH, SEO AND MARKETING Contact Hours: 8 hours 1. Learn the fundamentals of SEO 2. Understand paid search channels 3. Leverage marketing as part of multi-channel marketing The customer acquisition channels vs customer engagement channels How search engines work Page indexing and web crawler Keyword research and keyword research tools Basics of Search Engine Optimization (SEO) on-page factors including meta tags, web assets, page copy, keyword relevance, technical factors Importance of SEO off-page factors including building relevant backlinks, links from authority sites, and social media influences Updates on major Google algorithm changes including Google Penguin and Google Panda Fundamentals of paid search including ad networks, ad units, bidding and quality score, landing page optimization. Importance of marketing as part of integrated digital marketing channels. How to improve open rates, click-throughs and conversions through the C.R.I.T.I.C.A.L concept Live Demo Individual Exercise Group Presentation (2b) MOBILE MARKETING& LOCATION-BASED MARKETING 1. Know the trends in mobile marketing 2. Be aware of the common mobile marketing and location based marketing tactics The mobile landscape, trends and statistics 7 unique benefits of the mobile channel Mobile s role in marketing Common mobile marketing methods Mobile web and native mobile apps M-commerce Definition of location-based marketing Push-based or pull-based location-based marketing How brands can used location-based marketing The future trends of mobile Case studies (3a) GOOGLE ADWORDS (SEARCH) Contact Hours: 8 hours 1. Understand the basics of Google AdWords 2. Learn and implement search network marketing in GoogleAdWords Online advertising fundamentals AdWords key terms demystified Quality Score & Auction Account strategy & structure including My Client Centre (MCC) Keyword research & list development Writing great ads Creating your AdWords account and first campaign Working with the user interface Performance tracking Live AdWords exercise Group Presentation Google HQ London

6 (3b) GOOGLE ADWORDS (DISPLAY) 1. Learn and implement campaigns in Google Display Network (GDN) Google Display Network (GDN) Contextual Targeting and Placement Targeting Audience Targeting & Remarketing Mobile Advertising YouTube Marketing Group Exercise (4a) SOCIAL MEDIA MARKETING Contact Hours: 8 hours 1. Understand the social media landscape 2. Know the main channels for marketing 3. Understand the ROI of social media marketing 4. Use social media as part of integrated marketing : Why Social Media marketing The growing state of social media Major social media channels: Facebook, Twitter, YouTube, LinkedIn The growing channels: Pinterest, Instagram, Google+, Geo-Location Developing a social media marketing plan Considerations for social media marketing social media policy, resourcing and ROI Crisis management in social media Using social media as part of the overall integrated marketing plan Role Play Group Exercise (4b) CONTENT MARKETING AND BUILDING COMMUNITIES : 1. Learn content marketing tactics 2. Understand the fundamentals of building online communities : What is digital content strategy and what s in it for us? A recipe for creating your own content strategy Preparation, essential equipment, ingredients, method A closer look at three specific layers of the content strategy cake - qualitative content auditing, formats and execution guidelines, tone of voice and other guidelines Team presentation (5a) GOOGLE ADWORDS CERTIFICATION Participants will undertake both Google AdWords Fundamental and Advanced exams to qualify as an AdWords Qualified Individual Google HQ London (5b) INTEGRATION AND STRATEGY FRAMEWORK Contact Hours: 2 hours : 1. Explore how to integrate digital channels into overall marketing plan : A digital marketing framework Integrating digital marketing into overall marketing plan Budgeting and resourcing for digital marketing (5c) DIGITAL PROJECT BRIEF (6) FINAL PROJECT PREPARATION AND PRESENTATION Participants will be briefed on the requirements for the final project which will be undertaken on a team basis. The team will be given 1 week to prepare and present their digital marketing project in the final project evaluation session.

7 FACULTY SILVER SUBSCRIPTION FREE 1-Year Econsultancy Silver Membership (Worth USD495 or RM1,500) for every course participant. Econsultancy s Silver Membership (USD495/year) is Econsultancy s most popular membership plan. This single user plan offers unparalleled access to Econsultancy s rich resources of digital marketing reports, guides, stats,events, blogs and forums. The benefits of Silver Membership plan are: Unlimited free access to all the original reports that you need, including Best Practice Guides (cost USD400 each), Power Template Packs, Internet Stats Compendium, Trend Reports etc. Discounts on events, including a 20% discount on Econsultancy conferences Full access to member forum with inclusion of your profile in the forum Access to the famous Econsultancy newsletter which provides award-winning insights Invitations to exclusive social events and roundtables Powered by The lead trainer for this certification course is Eu Gene Ang, Lead Trainer, Asia for Econsultancy, and assisted by a pool of certified trainers. All course material and content are developed from Econsultancy s world-class portal the world s richest source of digital marketing and e-commerce insight, intelligence, advice, training, forums, events and answers. Econsultancy is a digital marketing best practice community and publisher, which educates the world s marketers on everything from web analytics and marketing, to social media, PR and e-commerce. Launched in 1999, it has since grown to a dominant position in the digital marketing industry. Its website and blog attract over 450,000 unique users per month, and its range of courses and conferences are attended by over 5,000 marketers every year. With offices in London, New York, Sydney, Singapore and Dubai, Econsultancy is part of Centaur Media Plc. Econsultancy provides Asia with independent research, regionalised reports such as Asia s Internet Statistics Compendium and State of Digital Marketing, consultancy services, and worldwide events, online resources and training programmes - enabling Econsultancy s 185,000+ members to sharpen their strategies, make better decisions, build business cases, source the best suppliers, look smart in meetings, discover how to do everything better online and accelerate their careers. You can stay up to date by bookmarking:

8 Registration Form Please fill-in-the blank box Contact Information Address Organization CERTIFICATE IN DIGITAL MARKETING (Powered by Econsultancy) + google adwords qualified individual Address Information date: 17 August 2013 admission: RM10,000 per pax A special early bird 20% discount is available to course participants who register and pay the course fee (RM8,000) before 31 July maximum: 35 pax Participants Detail PAYMENT DETAILS: CHEQUE MADE PAYABLE TO: CLICKACADEMY ASIA SDN BHD No.31-3A, Jalan SS23/15 Taman SEA, Petaling Jaya Selangor Darul Ehsan, Malaysia FOR ENQUIRIES: Call James T: F: james@clickacademyasia.com Registration & Payment Full payment is required upon registration. Registrations without full payment will be treated as provisional and will not be guaranteed a training place. Payment can be made via a crossed cheque payable to ClickAcademy Asia Sdn Bhd at least 7 days before course commencement. Cancellation NO CANCELLATION is allowed but a replacement delegate can be sent. ClickAcademy Asia Sdn Bhd reserves the right to change or cancel the course due to unforeseen circumstances. HRDF Claimable Powered by Managed by Z E I T G E I S T E L I T E e d i t i o n