SOCIAL MEDIA MARKETING VOL. 2

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1 SOCIAL MEDIA MARKETING VOL. 2 TITLE: Stop! Read This Article About Social Media Marketing Now Author: Iris Carter-Collins

2 Table Of Content 1 Stop! Read This Article About Social Media Marketing Now 2 When you place advertising on your social media pages, pay attention to the location of the ads on the page 4 Making Social Media Bring You Business Success 5 Use social media marketing to direct people to your website

3 Stop! Read This Article About Social Media Marketing Now Stop! Read This Article About Social Media Marketing Now If you've spent any time on the internet in the last several years, then you know that social media is the new coffeehouse. It is where people go to socialize with their friends and learn about what is going on in the world. You can cash in on this by marketing your business through these forums. This article will show you how. Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job. It is critical to interact with the people who post questions and comments on your social media feeds. Take the time to look for these each time you visit your site. You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks. Page 1

4 When you place advertising on your social media pages Get a WordPress blog so you can use the WordPress Retweet button. This feature allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself. Create an RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed. If you are going to use a microblogging service, try getting as many followers as possible. Interacting with people and responding to comments on a microblogging service is much harder when compared to using social networking websites, mostly due to the number of updates that microblogging users get in their feeds. Post updates regularly and always look for new followers. When you place advertising on your social media pages, pay attention to the location of the ads on the page When you place advertising on your social media pages, pay attention to the location of the ads on the page. If you forget to do this, your ads might not get viewed by the consumers you are hoping to reach. Page 2

5 The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because of people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing. Even if you've spent a great deal of time on social networking sites you may not have a clue about where to begin when it comes to using them for marketing. If you use the ideas that were suggested here, then you have a good running start on the process. Page 3

6 Making Social Media Bring You Business Success Making Social Media Bring You Business Success If you've spent any time on the internet in the last several years, then you know that social media is the new coffeehouse. It is where people go to socialize with their friends and learn about what is going on in the world. You can cash in on this by marketing your business through these forums. This article will show you how. Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide usefully is more likely to pass the link onto others via Facebook, Twitter, or another social networking site. Use Facebook to get some very low-cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. Page 4

7 Use social media marketing to direct people to your website Use social media marketing to direct people to your website Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing. To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there. Try your best to be humble when you post on various social media sites. Arrogance and boastfulness are additional ways that you can easily turn off your reader's interest. Remember that the customers come first: if you are satisfied with your results, thank your customers for it. They are essential to your success. Page 5

8 Always remember who your audience is in your social media marketing campaigns and what matters the most to them. You need to post content that is applicable to them and focus your efforts in ways that keep their attention. Your posts should be relevant and of high quality that your followers and fans do not just skip them over because they are not interested. Even if you've spent a great deal of time on social networking sites you may not have a clue about where to begin when it comes to using them for marketing. If you use the ideas that were suggested here, then you have a good running start on the process. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 6

9 Thank You We Welcome Your Feedback feel free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com