Analytics for Situational Intelligence

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Anthony Russell Cross
5 years ago
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The two-way communication process has certainly evolved the relationship between a consumer and a business.

2 Introduction In today s always connected digital world, the buck stops with the consumer. Digitalization has caused a huge overhaul in how people consume a product or service. The two-way communication process has certainly evolved the relationship between a consumer and a business. What do traditional businesses do when their customers have better digital solutions and are more technology savvy than the people trying to sell to them? Kloudspot helps businesses harness the latest in sensor technologies, analytics and mobility to radically improve customer understanding, operational processes and business models. Kloudspot Inc. All rights reserved. 2

3 Where does it work? The Kloudspot Platform is deployed over Wi-Fi The Market Scenario Drives Our Choice of Technology Today s connected customer always carries a mobile phone. Mobile operators are offloading to Wi-Fi to ease network congestion and cut operational costs. Globally, Wi-Fi is accepted as the technology of choice for IoT and Digital Transformation. Most businesses have Wi-Fi networks and are easy to deploy. Businesses can harness their existing Wi-Fi infrastructure to enable Kloudspot Analytics. Kloudspot is hardware agnostic and supports all popular public, private and hybrid networks. Kloudspot Inc. All rights reserved. 3

4 The principle behind the Kloudspot Platform Harness IoT and Wi-Fi sensors* to observe and analyze people s actions in a physical space to empower staff to anticipate their needs, deliver responses and thereby grow the business. Identify Visitors Record Behavior Profile Visitor Analyze Visitor Behavior Anticipate Needs Data Driven Business Decisions Engage and Convert Customers Business Growth Kloudspot Inc. All rights reserved. 4

5 What is Kloudspot? Kloudspot is a sensor driven Situational Awareness & Monetization Platform over the Wi-Fi network. CLOUD MANAGED Wi-Fi NETWORK Kloud Sensors, Guest Portal Multi-tenancy + RBAC SITUATIONAL AWARENESS Thinking. Feeling. Doing Analytics, Realtime Insights, Classifications etc., DATA DRIVEN BUSINESS MODELS Content, Consumer Behavior, Actionable Responses, cross-vertical enablement Kloudspot Inc. All rights reserved. 5

Kloudspot Platform Services to Deliver Customer Engagements Put Kloudspot Insights to work, by harnessing the various services pre-built into Kloudspot Platform Design your own business models to

6 Kloudspot Platform Services to Deliver Customer Engagements Put Kloudspot Insights to work, by harnessing the various services pre-built into Kloudspot Platform Design your own business models to automatically engage your audience through web apps, mobile apps, SMS, , digital signage systems using the power of Kloudspot rules engine. Kloudspot Platform & Services Customers/ Guests Sensors, devices, clients Kloudspot Inc. All rights reserved. 6

spent, repeat visits, demographics, weather, local events & data

Kloudspot analyses this data to infer situational insights which can

Observe people location, movement, actions, weather etc.

7 How does it work? Kloudspot uses sensor technologies to translate events from the physical world into digital data. These events can include footfall, dwell times, crowd movement, time spent, repeat visits, demographics, weather, local events & data from 3 rd Party using APIs. Kloudspot analyses this data to infer situational insights which can be used to design meaningful engagements with customers all within the Kloudspot Platform. Who What Where Thinking Feeling Doing Be at all customer touchpoints Observe people location, movement, actions, weather etc., Demographics & movement data Situational Intelligence Engagement Models Provide people with the right offers, infotainment, alert etc., via SMS, Apps, alerts, Digital Signage or trigger actions on devices, alarms etc., Kloudspot Inc. All rights reserved. 7

Use Cases MALLS, MUSEUMS & RETAIL Customer Engagement & Targeted Marketing with social profiling using WiFi hotspots MEDIA BUYING EFFECTIVENESS Remotely manageable Indoor & Outdoor Signage with

behavior analytics and engagement platform with entertainment and ecommerce WIFI FOR RESIDENTIAL COMPLEXES Secure home WiFi and public area hotspots with network security and user configurable access

8 Use Cases MALLS, MUSEUMS & RETAIL Customer Engagement & Targeted Marketing with social profiling using WiFi hotspots MEDIA BUYING EFFECTIVENESS Remotely manageable Indoor & Outdoor Signage with situational awareness & sensor integration PUBLIC WIFI HOTSPOTS Public Hotspots with security and tracking features for government and institutional installations HOSPITALITY & GUEST EXPERIENCE Guest behavior analytics and engagement platform with entertainment and ecommerce WIFI FOR RESIDENTIAL COMPLEXES Secure home WiFi and public area hotspots with network security and user configurable access controls ENTERPRISE IoT Kloudspot Sensor Networks powers Agricultural IoT installations across USA PUBLIC TRANSIT Kloudspot Data and Entertainment Network Platform for public transport Trains, Fleet buses and Airlines HOSPITALS & CLINICS Sensor networks to track hospital equipment, secure independent WiFi networks for staff & visitors And many more Data driven solutions >

How Businesses can use Kloudspot Unlock real value of

through Programmatic Messaging and Advertising

Monetize your Wi-Fi network Better Sales through timely

ROI These insights can also be harnessed for data driven

9 How Businesses can use Kloudspot Unlock real value of your premise through audience analytics and monetize through Programmatic Messaging and Advertising Opportunities. Monetize your Wi-Fi network Better Sales through timely targeting Deliver Positive Customer Experiences Improved ROI These insights can also be harnessed for data driven business decisions to help improve operational processes and staff empowerment. Kloudspot Inc. All rights reserved. 9

Enhancing analytics with additional sensors

integrate additional sensors to enhance collection

cameras, bluetooth beacons and passive Wi-Fi

Remotely manageable, programmatic signage system

your display signages based on the demographics

Kloudspot platform also has an advanced, remotely

10 Enhancing analytics with additional sensors Whatever your current network, Kloudspot can integrate additional sensors to enhance collection of anonymous data such as footfall demographic cameras, bluetooth beacons and passive Wi-Fi sensors. Remotely manageable, programmatic signage system Display meaningful advertisements and content on your display signages based on the demographics data from your footfall traffic. Kloudspot platform also has an advanced, remotely manageable, digital signage system that can be used along with the Kloudspot Display Controller. Kloudspot Inc. All rights reserved. 10

Platform Demo To experience the platform, schedule

Handling Data Privacy Concerns Balancing personalization and privacy amid the trust crisis today Delivering personalized experiences requires businesses to have a datadriven 360 degree view of the

The onslaught of ill planned advertising and misuse of data has made customers wary of how their data is being used and has resulted in stricter government laws mandating data protection and rules to

Kloudspot also allows customers to review and delete their data from our database if stored.

12 Handling Data Privacy Concerns Balancing personalization and privacy amid the trust crisis today Delivering personalized experiences requires businesses to have a datadriven 360 degree view of the customer. The onslaught of ill planned advertising and misuse of data has made customers wary of how their data is being used and has resulted in stricter government laws mandating data protection and rules to ensure that the citizens have control over their own data. Kloudspot ensures compliance to these laws by providing proper notifications to the customers about when and why their data is collected. Kloudspot also allows customers to review and delete their data from our database if stored. Example: Appropriate compliant alerts are presented, as per the laws of the land, when a customer logs in to the Wi-Fi and clear messaging is provided on how the data is used within the system. Kloudspot does not market customer data to any third parties. Almost all countries have set some form of privacy and data protection laws to protect their citizens 86% of customers are willing to share data, if they are informed how their data is being used. Salesforce Research, 2018 Kloudspot Inc. All rights reserved. 12

13 For more details visit: Exclusive MENA Region Partner For business enquiries write to Abu Dhabi P.O. Box T: F: Dubai P.O Box T: F: Riyadh P.O. Box. 733 T: F: Doha P.O. Box T: F: Kloudspot Inc. All rights reserved. Sharjah P.O Box T: F: