Performance Marketing Manager February 2019

Transcription

1 Perfrmance Marketing Manager February

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5 The rle Jb title: Perfrmance Marketing Manager Jb salary: Cmpetitive Jb lcatin: Tttenham Curt Rad, Lndn W1 Deadline: 22 nd February 2019 Reprts t: Head f Brand & Advertising Purpse f the jb As Perfrmance Marketing Manager, yu will have primary wnership ver ur newly created perfrmance marketing activity, respnsible fr managing and ptimising ur perfrmance media acrss all channels, bth traditinal and digital, media and creative. Smart Energy GB has histrically been slely tasked with driving awareness and knwledge f smart meters, and a desire t get ne, acrss the GB ppulatin. The respnsibility fr cnverting that interest int smart meter installatins has always sat exclusively with individual energy suppliers. In 2019, that is all ging t change. While we still cntinue t make the emtinal and ratinal case fr smart meters, we nw have an expanded remit t cnvert that interest int bked installatins. S we re lking fr a skilful, experienced Perfrmance Marketing Manager, wh s excited abut the challenge f getting us ff the grund as a respnse advertiser. Senir management will give yu a clear brief, a set f acquisitin KPIs and a set budget, but yu will be accuntable fr and entrusted t deply that budget and manage wrkstreams, at the head f the internal and agency team that will make it all happen. Yu will wrk directly with ur insight and digital teams, as well as ur industry leading creative and media agencies. Yu will be managing a newly created perfrmance marketing team f tw, sitting within the brand and advertising team. Key tasks / respnsibilities Yur primary respnsibility is t use respnse activity t cnvert the demand we create fr smart meters, int peple bking installatins with their energy supplier. T enable yu t d this, yu will have a seven figure perfrmance marketing budget at yur dispsal Wrking with media and creative agencies t ptimise ur perfrmance advertising plans. This wuld include budget split by channel, media buying and targeting within thse channels, creative testing, and all related aspects. Guide ur internal Insight team and ur media agency t ensure we have best in class perfrmance measurement framewrk, t make bth managing ur activity and reprting it as simple and effective as pssible Prvide external stakehlders with regular updates n ur perfrmance marketing plans & activity. This will be dne directly with the Directr and Deputy Directr f Marketing, plus the Head f Industry Relatins 4

6 Guide and wrk alngside the digital team t ensure perfrmance marketing is jint up with ur wned channels (in particular ur website) Supprt the Head f Brand & Advertising and the senir leadership team with annual planning, budget setting, and target setting Supprt ther crss department strategic and creative initiatives where required Line manage and versee the prfessinal develpment f mre junir members f the team, including line managing tw marketing executives. Keeping abreast f industry develpments and changes, identifying new pprtunities fr Smart Energy GB where relevant Skills, experience and cmpetencies An independent, practive, prblem slver with experience in managing a brand r rganisatin s perfrmance marketing, acrss all channels Extensive experience wrking with cmplex media data, and wrking with data dashbards Familiarity with attributin mdelling with experience in applying the utputs t imprve perfrmance A sund understanding f marketing best practice and the key cnsideratins, inputs and prcesses required t deliver an effective campaign An accmplished peple manager and mentr t junir team members Excellent at building and navigating senir relatinships Highly rganised and prficient at wning prjects in rder t meet tight deadlines/ budgets Experience guiding and managing agencies t deliver best results Strng IT skills, including the creatin and management f excel spreadsheets Excellent cmmunicatins skills with the ability t write and present succinctly elquently and creatively Appreciatin f the bjectives and activities f Smart Energy GB Appreciate the diversity f the peple and cmmunities f Great Britain and embrace this diversity in yur apprach t wrk T apply fr the rle Please send yur CV and cver letter t: iwanttjin@smartenergygb.rg 5

7 Diversity Smart Energy GB actively encurages applicatins frm thse grups currently underrepresented in the marketing and cmmunicatins sectr. We re building a team that is able t understand the needs f and effectively cmmunicate with the whle f ur diverse natin. S, if yu re applying fr a jb with us, we d like t hear hw yu can help us d this. All disabled applicants wh meet the minimum requirements f the jb as set ut in the jb descriptin and persn specificatin will be guaranteed an interview if requesting t be cnsidered under this scheme. If there s anything we can d t make ur interview prcess r wrking envirnment mre inclusive and t meet yur particular needs please let us knw. The benefits Every member f ur team ges abve and beynd, helps ne anther ut and cntributes t the achievement f ur ambitius gals. We think it s nly right fr us t reward them accrdingly: Cmpetitive pensin scheme 25 days annual leave (plus bank hlidays and additinal leave ver the Christmas perid) Gym memberships Annual health check Annual eye test Seasn ticket lan 5 annual vlunteer days Optin t buy additinal annual leave Optin t take ut a persnal lan Cycle t wrk scheme An in-huse wellbeing prgramme, Thrive Free breakfast t supprt a psitive wrking envirnment, a free breakfast and healthy snacks are prvided everyday. 6