2018 Nova Scotia Spring Education Event 03/05/2018

Transcription

1 How many of you have a Facebook Personal Profile? Manages a Facebook Business Page? Twitter account? LinkedIn Account? Instagram? Instagram Stories? Snapchat? CHF Canada Workshop 1

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3 Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide. Personal Page Business Page Group CHF Canada Workshop 3

4 Personal profiles are for non-commercial use and represent individual people. Keep in touch with family, friends, coworkers, childhood friends, past co-workers ect More personal Photos Make sure your account is PRIVATE Only one personal profile and manage multiple Pages. Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Visible to everyone on the internet Become a fan and receive updates in your News Feed and interact with them. Only invite your Friends to your page CHF Canada Workshop 4

5 Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content. Public or Private Posts included in newsfeed Algorithms Status updates friends Paid Ads boosted posts that are targeted at your demographic. Organic posts from Pages if they re Pages you follow and engage with regularly CHF Canada Workshop 5

6 Posts with lots of comments Posts with lots of likes Post types that users seem to prefer more than others (e.g., photo, video, or status update) Images, videos and links that have not previously appeared On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from friends, family and groups. CHF Canada Workshop 6

7 Facebook is like a playground, they are letting you play on their playground but you must obey their rules. If you don t want to obey their rules then you cannot play on their playground. You need to find a new one. Quality Post that sparks conversations over quantity post Keep followers on your page/ on Facebook and not to an outside link Engagement, engagement, engagement Comments, comments and more comments! Live video Increase your ad budget Invest in Facebook Groups Sharing is caring CHF Canada Workshop 7

8 It might be tempting to try and hack the new algorithm by asking your audience to COMMENT on this post if you like ice cream!! or something similar. But don t be that brand. It s spammy and users don t like it. One thing that s not changing about the Facebook news feed is the ability for users to make sure they always see posts from their favorite Pages by choosing See First in their news feed preferences. Choose up to 20 This means businesses shouldn t be shy about asking customers to follow their page on Facebook. They could even remind loyal followers about the See First option. CHF Canada Workshop 8

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10 Profile name Profile Picture Cover Photo Contact Information About Page Privacy Settings 1) Use a secure Password Facebook only Combo of Letters/Numbers/Symbols Be careful of the FB Surveys Mother s maiden name Favorite number Where you were born CHF Canada Workshop 10

11 2) Facebook Friends listed to Friends Only or Private 3) Have your Pages listed as Friends Only 4) Remove any old apps that COULD have access to your Facebook data 5) Disable your friends from being able to share your data from the apps they use! CHF Canada Workshop 11

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14 Live videos are real-time video posts on Facebook. Live videos from public figures you follow and your friends will appear in your News Feed. When you're watching a live video or a video that was live, you can tap or click Subscribe to get notified the next time that Facebook account starts a live broadcast. CHF Canada Workshop 14

15 1. Only Focusing on Facebook 2. Jumping on Multiple Social Media Networks at Once 3. Making it Only About Yourself 4. Not Thinking Twice Before Posting 5. Posting in a Hurry 6. Not Spell Checking 7. Responding Unprofessionally 8. Being Impersonal 9. Hiding From Negative Comments/Controversy 10. Not Listening CHF Canada Workshop 15

16 11. Not Optimizing Social Media Profiles 12. Forgetting Social Media Buttons on Website 13. Being Too Casual 14. Only Sharing Content From Your Website 15. Being Inexperienced 16. Increasing Amount of Followers Too Fast 17. Leaving Comments Unattended 18. Hiring a Social Media Manager Just Because They re Tech Savvy 19. Relying on Just One Person 20. Not Knowing The Difference Between a Personal and Business Account CHF Canada Workshop 16

17 21. Bad Timing For Scheduled Posts 22. Not Creating Incentives 23. Underestimating Data 24. Not Promoting Your Profiles Through Advertising 25. Not Having a Check-and-Balance System in Place 26. Being a Debbie Downer or Negative Nancy 27. Being Inconsistent 28. Failing to Create Authenticity 29. Posting Without Images/Videos 30. Improper Use of Hashtags Sales Engine Journal Albert Costill CHF Canada Workshop 17

18 Facebook : 1x per day = 5-7 x week Twitter: 2-5x per day = x week Instagram: 1x per day or as needed LinkedIn: 1x per weekday = 5x week Pinterest : Depends on the business Blog: 1x per week or more if required CHF Canada Workshop 18

19 Check your feeds at least once DAILY Connect with followers Potential Customers New Customer Service Line Missed opportunities Consistency is the BIG thing when it comes to social media. Being consistent will help with your SEO as well as with your followers. CHF Canada Workshop 19

20 Traffic: Posts where link clicks are required ( Website, Blog ect) Engagement: Posts where the goal is an increased amount of replies and ongoing conversations Conversion: Posts that cause users to opt-in and convert ( Sign up, Buy ect) Support: Posts giving exposure to outside sources Inspirational/Motivational: Posts that are meant to inspire change (quotes) Quotes: Humorous, inspiring or motivational quotes always perform well. Fill-in-the-blank posts (e.g. If I had $1 million I would ) Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. Which of these books is your favorite? ) Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace. CHF Canada Workshop 20

21 Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares) Questions: Pose simple, basic questions that your followers can answer quickly. Share a helpful resource: If you re truly concerned about sharing the most useful info with your followers, don t be afraid to direct them to other people s valuable content. A day in the life post: Give a recap of a typical day in the life of a graphic designer, author, CEO, etc. Share random tips: Periodically post a random tip or trick your followers would find useful. Hint: using random tip numbers adds interest to your post Profile an employee: Let your followers know they re dealing with real people. CHF Canada Workshop 21

22 Post a truth or false question: Let your fans guess whether it s the truth or a myth. Tell a story: Share a funny or interesting anecdote from your life. Promote your products or services: There s a reason this one is last on the list. There s a time and a place for selfpromotion on social media, but first and foremost, use social media to build relationships, establish trust, and build your reputation as an industry expert. When people do want to buy, who do you think they ll come to first? CHF Canada Workshop 22

23 Questions or Comments CHF Canada Workshop 23

24 Thank you Facebook: KA Social Media Consulting CHF Canada Workshop 24

25 2018 Nova Scotia Spring Education Event Social Media Cheat Sheet First step is making sure your accounts are properly set up and that the following sections are filled in: Profile name Profile Picture Cover Photo Contact Information About Page Privacy Settings Facebook Personal Page Personal profiles are for non-commercial use and represent individual people. Keep in touch with family, friends, co-workers, childhood friends, past coworkers ect More personal Photos Make sure your account is PRIVATE Only one personal profile and manage multiple Pages. Facebook Business Page Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Visible to everyone on the internet Become a fan and receive updates in your News Feed and interact with them. Only invite your Friends to your page Facebook Groups Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content. Public or Private Posts included in newsfeed What works well on Facebook: Professional & Appropriate pictures CHF Canada Workshop

26 2018 Nova Scotia Spring Education Event Questions Polls Related articles to your industry/cause Live Video Posts that encourage comments, likes and engagement Quality posts over quantity ( 1-2 per day MAX) Sharing is Caring Encourage Family & Friends to LIKE your page to get your updates Reminder for Facebook Privacy How to get there: - Settings - Privacy 1) Use a secure Password Facebook only Combo of Letters/Numbers/Symbols Be careful of the FB Surveys Mother s maiden name Favorite number Where you were born 2) Facebook Friends listed to Friends Only or Private 3) Have your Pages listed as Friends Only 4) Remove any old apps that COULD have access to your Facebook data 5) Disable your friends from being able to share your data from the apps they use! CHF Canada Workshop

27 2018 Nova Scotia Spring Education Event How to Create a Business Page 1) Pages Create a page Pick your page type Fill out the information Set about page/pictures How To Set Up An Event Choose Event Fill the blanks (date, time, location, costs) Invite Friends/Family/Co-Workers How to Invite People to Like your page Right hand Side Community Click Invite Friends Page Roles Settings on Business Page Page Roles Be VERY careful who you give access to your page to How to Schedule a Post Go to do your post as you normally would Instead of hitting publish hit the arrow and hit schedule Choose your date/ time kerra@kasocialmedia.ca CHF Canada Workshop