Toddi Norum. thatamazingcontentteam.com

Transcription

1 Toddi Norum thatamazingcontentteam.com

2 It s a Crowded Talent Market You have to stand Out! But how? Focus on Personal Branding 80% of actual new jobs are found in the hidden market!

3 Brand vs Commodity 1. Brands differentiate themselves 2. Brands deliver more than a generic commodity; they deliver a promise of value 3. Brands spend time and energy to manage their reputations Brand Commodity Are YOU a Brand or a Commodity? VS.

4 Your brand is not what YOU think it is It is what others think it is! Personal branding clarifies and crystalizes what makes you, you! What is YOUR unique promise of value?

5 It may be Time to Brand Yourself (or Rebrand) (Overview) But How? And how do you do it authentically? Define your goal for personal branding. Then, differentiate yourself. Communicate Your Brand Story. Understand your limitations and capitalize on them. Bruce Lee

6 Your Identity What Makes You, You? Skills/ Abilities Can these fit together to tell the story you want to tell? Personality Preference/ Tastes Interests/ Passions Tasks/ Activities

7 discover your Identity (Deeper Dive) (Or your wannabe identify. Remember, what you think defines you may not be what others always see!) 1. Start with WHY? and assess your professional purpose. 2. Hire a professional coach to help you discover (or remember) your passions. 3. Do a 360 or a Survey. Get honest opinions and be honest with yourself. 4. Self discovery--look at your past successes and challenges. 5. Study how the competition brands themselves? Who are the influencers? What do THEY do?

8 Take Stock (Deeper Dive) Are you telling the authentic story that you want to tell? Is your message consistent? Are you telling your story to the right audience? Are you communicating your promise of value? Have you considered how to close the gaps? Do you need to pivot or rebrand? What Gets Measured Gets Improved. Robin Sharma

9 (Overview) So, Now What? 1. Develop Your Brand Narrative. Share your Passion! a Pinpoint your value proposition. Define a plan to strengthen your brand presence. b. If transitioning, learn about your destination, tie your stories together. Seal gaps. c. Test drive your brand. Build credibility Live your brand, online and in person. Build a following. Be authentic, not braggy or a self-promoter. Give then get. Listen with empathy.

10 Define Your Value Proposition (Deeper Dive) Tip: This leads to your brand statement! Who is your ideal audience? What benefits do you bring to them? What pain points can you relieve? What differentiates you?

11 (Deeper Dive) Build credibility (Without Resorting to Fluff!) cred i bil i ty ˌkredəˈbilədē/ noun 1.the quality of being trusted and believed in. "the government's loss of credibility" the quality of being convincing or believable. Participate in peer groups and trade organizations Share/Tweet the content of others; comment. Look for ways to share your knowledge and enhance your brand; to build and instill trust. Light the flame of others! Showcase competency in content across social media; share knowledge and offer authentic value by listening and commenting.

12 (Deeper Dive) Seal the Gaps Look for ways to create connections between your roles. Showcase new skills to fit a need. Teacher Deep Subject Knowledge Classroom Management Multimedia Skills Education Experience Assessment Experience Brand Story Project Management Instructional Design Project Manager Education Experience Assessment Experience

13 (Overview) (Overview) (Overview) Tell Your Story-What excites you? 1. Develop your targeted intentional story to showcase your passions and share it! 2. In your social media profiles and interactions. 3. In your interactions in your work; in your professional communications. 4. In multiple channels, same story, different format.

14 SHARe: Build Coalition (Overview) Bring others along, connect in real and valuable ways Re-tell the stories of others!!! (podcast, write about them) Share opportunities Let others help tell your story (Wingman strategy)

15 (Tactical Tips) 1 Tips to BE discoverable Sharable and Memorable! Update your professional profiles, a lot! Make your LinkedIn a living page. Use your real name on those profiles. Cross link your profiles for SEO. 2 Invest in a professional head shot; Not having a headshot is a quick way to be dismissed. 3 Tag your photos and media so that there is more searchable content. 4 5 Use opportunities to promote that may not seem obvious, such as an out of office message. Tell readers in that message that you re out at a conference, speaking etc another way to convey your brand. Be sure to double check that your branding is tasteful in wording and image use. Use icons that represent you!

16 (MORE Tactical Tips) More Tips to BE discoverable Sharable and Memorable! 6 Show your personal side; be human. Be authentically you in one Twitter account! 7 Manage your bio on 3 rd party sites. Make them count. 8 Share your interactions in your work; your digital footprint, in your professional communications, with your peers. 9 Add your social icons to your signature. 10 Use a great business card to leave behind. Can you tell that I m a rescue mom?

17 What is a Story Based Brand statement? Create one or two sentences that summarize what you do. Be specific and include a mission & value statement. Make it interesting. Connect with the audience with passion, emotion and stories that relate how you overcame or persevered. Share your expertise. Gather adjectives and keywords the describe you. Do this as an exercise to guide your effort. This is driven by your whys! j-k-rowling/ Really interesting story based branding. Who doesn t know Rowling s story, her why, and her passions? Very corporate description; there is no story here. I wish I know more about what drives Musk! /elon-musk

18 Examinging One of My favorite Personal Brands (Keyword Exercise!) One incremental step at a time, I help you change the world with training programs and solutions that change people's minds. And I'll do it on a bike! List 5 keywords you might use to describe Katie Stroud! What are yours?

19 Analytics A whole other conversation!!! /10-tools-to-measure-and-grow-yourpersonal-brand-online

20 When should you reinvent your personal brand? A separate topic! Signs that you should be re-inventing yourself: Rebirth. Rebound. Advancement. Misconceptions. New challenges. Youth. Career change. -Michael Altshuler, motivational speaker

21 Resources-last but not least thoughts! Why worry about your personal brand? What s important about building a fearless brand? A fearless brand is built with the combination of embracing our passion, discovering our purpose, being persistent, and being authentic and it s those traits that are essential to realizing stratospheric success. Bob Berg, brandingforresults.com Content Planning Resources: Analytics: Personal Branding Books: Business Model You 20&index=aps&hvadid= &hvpos=1t1&hvnetw=g&hvrand= &hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy= &hvtargid=kwd &ref=pd_sl_6i27f5a565_e_p37 Reinventing You by Dorie Clark The Road to Recognition by Barry Feldman (Barry also has a podcast called Content Matters with Andy Crestodina Mel Carson, Introduction to Personal Branding: 10 Steps Toward a New Professional You Art: overview by Arun Dadhwal from the Noun Project inspiration by Mike Rowe from the Noun Project Tips by Chanut is Industries from the Noun Project