How to Make Friends, Rank High and Get Famous Using Social Media. Andy Crestodina
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- Erin Harris
- 5 years ago
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Transcription
1 How to Make Friends, Rank High and Get Famous Using Social Media Andy Crestodina Strategic
2 There are 2 kinds of people on the internet.
3 The 1% Rule source: Wikipedia
4 Two Types of Social Media
5 Two Types of Social Media Content Promotion Traffic and Branding Online Networking Relationships with Influencers
6 Two Types of Social Media Content Promotion Traffic and Branding...direct benefits Online Networking Relationships with Influencers...indirect benefits
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8 Who makes content? Journalists Authors Podcasters Academic Researchers Event Producers And of course... Bloggers and blog editors
9 1 HOW TO FIND INFLUENCERS
10 Social media is the world s greatest phone book
11 Follower Wonk Source: FollowerWonk.com
12 Build a List
13 Source: Groove HQ
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16 2 MAKING FRIENDS WITH CONTENT CREATORS
17 Source: Groove HQ
18 Part One: LISTEN q Subscribed to blog by feed / q Use Talkwalker, Newsle and Brand24 q Google+: Add to circle q Twitter: Follow q Twitter: Add to a radar list source: Online Networking Guide, Orbit Media
19 Twitter Radar
20 Feedly
21 Google+ Circles of Creators
22 Part Two: ENGAGE q Favorite their tweets q +1 their posts q Like comments on other blogs q Comment on their blog source: Online Networking Guide, Orbit Media
23 Source: Groove HQ
24 Part Three: CONNECT q Connect on LinkedIn q Like LinkedIn posts, mention them q Endorse on LinkedIn q Write a recommendation on LinkedIn q Send friend request on Facebook q Like Facebook posts, mention them source: Online Networking Guide, Orbit Media
25 LinkedIn Tagging
26 Part Four: EXTRA MILE q Follow on Quora, Instagram, Yelp, MeetUp, Storify, Listly, etc. q Follow on apps like Spotify, Runkeeper, FitBit, etc. q *REVIEW PODCAST on itunes q *REVIEW BOOK on Amazon source: Online Networking Guide, Orbit Media
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28 Cross the Streams the strength of weak connections!
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31 1. Publish 2. Share here 3. Say thanks there!
32 Part Five: COLLABORATE q Mention them in your content q Get a contributor quote q Include them in an expert roundup q Deep dive interview source: Online Networking Guide, Orbit Media
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34 Part Six: FRIENDSHIP! q Phone call, Skype or Google+ Hangout q Face-to-face meeting q Hand-written thank you note source: Online Networking Guide, Orbit Media
35 3 THE BIG ASK
36 Source: Groove HQ
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38 Get Out There!...events are the biggest shortcut
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41 Influencer Marketing Tools
42 InkyBee
43 InkyBee
44 GroupHigh
45 Everything in marketing is based on relationships including search rankings.
46 links are credibility
47 more links = more credibility
48 links from credible sites = much more credibility
49 many outgoing links = less credibility per link
50 Source: MOZ Search Ranking Factors
51 Why do links happen? Content + Visibility = Link!
52 Which link building tactics are most effective? source: Skyrocket s Link Building Survey: 2014
53 Social actions. Search Outcomes
54 Social actions. Search Outcomes
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57 Traffic Sources
58 Social Traffic Conversion Rates
59 Search Traffic Conversion Rates
60 4 SOCIAL SCHEDULING
61 Social Sharing Schedule source: KISSmetrics
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69 5 SOCIAL AUTOMATION
70 How to share...big time The content that get shared, get clicked and gets visitors to act The times of day that are best for your followers The tool that keeps those posts in rotation at those times
71 Share what gets shared the most source: BuzzSumo
72 Share what gets clicked the most
73 Share what converts the most
74 Share when your audience is active source: FollowerWonk
75 Share when people tend to be active
76 Load the posts into the tool...
77 Use every trick in the book Headline (clarity and benefits) Secondary headline (number) Special characters Use copypastecharacter.com #Hashtags Linebreaks Image The Link!
78 Load the schedule into the tool
79 Thank you! Andy Crestodina Strategic
80 These might help...