Presents A Practical Guide to Mobile Engagement with QR Codes

Transcription

1 Presents A Practical Guide to Mobile Engagement with QR Codes We ll get started in a few minutes

2 Our speaker David Javitch VP of Marketing at ScanLife 2

3 Founded in 2000 HQ in New York and 10 offices worldwide Over 50 patents and cross licensing agreements Investors include Motorola Solutions Ventures & Motorola Mobility Ventures Agreements with the world s leading carriers Total installed base of over 50M handsets globally

4 Today s Agenda Trends in the industry QR Codes: The means to mobile marketing with impact Tracking the effectiveness of your campaign Small things that make a BIG difference Q&A 4

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6 Traditional Media Image Recognition & Augmented Reality QR Codes 1D barcodes NFC Digital Media

7 QR Codes are seeing explosive consumer adoption

8 Marketer Adoption is Fueling Growth

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10 Create an Integrated Marketing Experience Taco Bell Goal: Community building Social Media TV Packaging Strategy: Brand connection Media: Packaging Mobile Site Radio Website In-Store POP Digital Ads 10 Value for the end-user Belonging to a community Participation to exclusive events

11 Placement & Context Coca-Cola EURO Cup campaign Goal: Community building Strategy: Brand connection Exclusive video App download Social media Media: Packaging 11 and value for the business Build a community of brand ambassadors Leverage social networks Build consumer insights

12 Product Education to Close Sales HP Goal: Increase conversion Strategy: Product information Media: Packaging Value for the end-user Up-to-date news Tips & tricks Value for the business New communication channel Connection at point of purchase! 12

13 Reward People for Taking Action Bloomingdales Goal: Drive sales Strategy: Promotion Media: Print OOH Outdoor 8.5% Of those who engaged with the QR code scanned outside the store, reengaged inside the store In Store Catalogs

14 Drive Commerce from Anywhere Tesco Korea Goal: Drive sales Strategy: M-commerce Media: OOH Virtual stores started in Asia with Tesco Korea Value for the end-user Easier shopping on the go New shopping experience Value for the business Reduced barrier to impulse buying Increased geographic reach at little cost Measurable ROI

15 Leverage your Existing Digital Assets Garage Goal: Increase conversion Strategy: Product information Media: Print 15 It doesn t need to be complicated Use what you have!

16 Deliver Relevant Content Coca Cola Goal: Community building Strategy: Brand connection Different experience for iphone and Android users! Media: Packaging 16 IPHONE USERS ANDROID AND OTHER USERS

17 Create Dynamic Experiences Ford Goal: Create buzz Smart Code to collect different badges to receive prizes. Strategy: Gamification Media: PoS material 17 Value for the end-user Entertainment Discover new products and/or brands

18 Activating your Community SXSW Goal: Create buzz Strategy: Gamification Media: Flyers 18 Scan a code linking to Twitter A code is created and value for the business Supports product launch Leverage marcomms campaign Get people to scan your code, get followers & collect points

19 Mixing it All Together The 2012 Olympic Games Goal: Community building Create buzz Drive sales Strategy: Event Info Brand connection M-commerce Media: Print Tickets Flyers OOH ScanLife enabled Social M-Commerce App Downloads 19 Location Relevance

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21 Assess the Impact of your Campaign How many are engaging with your brand? Unique Users 375,426 Repeat Users 57,391 80,000 64,000 6 Week Campaign 48,000 32,000 16,000 0 Scans Unique Visitors 21

22 Assess the Impact of your Campaign What is the impact of your marketing investment over time? Week 1 50% of total traffic Weeks 2 and 3 (50% of total traffic) 22 Sharpie placed print ads in several weekly publications

23 Know your audience in real time Top Cities 23

24 and maximize the impact of your investment Target and Hanes print ads targeted at female audiences Over 14,000 total scans Over 20,000 total scans Key Takeaway: ScanLife analytics reinforce the demographic of the traditional media buy and the high interest in QR Codes among female users 24

25 ... or realize savings by identifying what works where. For example, by tracking the effectiveness of your OOH advertisement 25

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27 QR Code Placement Too fast, too furious 27 No wi-fi or 3G coverage Just because you can doesn t mean you should. Is it safe?

28 Call-to-Action Leads to Better Results Gives an incentive to scan States what to do with the QR Code 28

29 Mobile Optimized Content PC formatted layouts Flash Complex CRM forms Mobile screen optimized Offer multiple options Add on the go value 29

30 Any Questions? Have more questions? us at Get a free trial at Thank you! Scan to learn more