Spain Portugal November December invidis research 2015 ES 600

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1 Spain Portugal ember ember invidis research ES 600

2 ember ember Digital Signage market sees slight correction towards the end of the year positive 42,83 slightly positive slightly negative negative 39, ,74 47,63 Jan Feb 56,60 57,70 Mar Apr Jun 63,10 invidis consulting. 67,50 Fig. 1: DBCI ES/PT ember ember business situation, n=39 56,44 The digital Signage Business Climate Index Spain and Portugal has decreased by 11,06 base points from 67,50 base points to 56,44 base points. The decline of the index has been definite. However, it sill is well in the positive region of the scale. As almost 60% of the market participants are still satisfied with their current business situation At the same time the optimism towards the near future has been consistently growing since the summer. Now well over 80% of all polled companies expect a more favourable situation for their products and services in the Digital Signage and Digital out of Home market within the next six months. Further Research The market leaders among the distributors in Spain and Portugal are TD Maverick and Ingram Micro followed by Charmex and Crambo. Between 45% and 55% of the market participants have worked with those competitors. 60% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertising booked in Participants: n=39; Region: España & Portugal: Time frame: calendar weeks invidis consulting GmbH Page 2

3 100% ember ember Market participants with robust current business sentiment Question: How do you rate the current business situation for your products / services in the field of Digital Signage? 80% good (+) 60% 40% 57,1% 28,6% 65,0% 52,4% 33,3% 61,9% 28,6% 52,2% 43,5% 53,8% 46,2% 60,9% 60,0% 34,8% 40,0% 56,4% 38,5% satisfactory (o) 20% 0% 20,0% 14,3% 15,0% 14,3% 9,5% Jan Feb 4,3% Mar Apr 0,0% Jun 4,3% 0,0% 5,1% poor (-) 2014 Fig. 2: DBCI ES/PT ember ember business situation, n=39 invidis consulting GmbH Page 3

4 ember ember Digital Signage industry with very positive six month outlook Question: What are your expectations for the next six months? 100% 80% 76,2% 80,0% 71,4% 81,0% 69,6% 69,2% 69,6% 75,0% 82,1% more favourable (+) 60% unchanged (o) 40% 20% 0% 19,0% 15,0% 4,8% 5,0% 28,6% 0,0% 14,3% 26,1% 4,8% 4,3% Jan Feb Mar Apr 30,8% 30,4% 25,0% 0,0% 0,0% 0,0% Jun 15,3% 2,6% more unfavourable (-) 2014 Fig. 3: DBCI ES/PT ember ember business expectations, n=39 invidis consulting GmbH Page 4

5 ember ember Further research The market is dominated by the Top 4 distributors Question: With which distributors do you work together? TD Maverick Ingram Micro Charmex Crambo Earpro Caverin Esprinet GTI Avnet Investrónica very often regularly infrequently never The two market leaders among the distributors on the Iberian peninsular are TD Maverick and Ingram Micro. Between 60% and 85% of all polled companies work with these distributors. 0% 20% 40% 60% 80% 100% Fig. 4: DBCI ES/PT ember/ember Ranking distributors, n=21 (mean value) In short succession follow national champions Charmex and Crambo. Between 35% and 40% of the market participants have worked with those competitors In many countries a local champion plays an important role in the market for distributors. In Spain they are Charmex and Crambo, France it is SIDEV and in Switzerland MobilePro.. Most IT distributors offer Digital Signage related services. The market participants have noted that DS projects offer a good possibility to generate additional revenues to the standard box-moving business. invidis consulting GmbH Page 5

6 ember ember Further research DooH is growing fast and increasing in relevance Question: Please rate the degree of capacity utilization of your DooH network(s) with advertising bookings in compared to 2014 (including the expected bookings until the end of the current year)? Over 60% of polled companies currently doing business in the Digital out of Home market have seen a rise in advertising bookings in the current year. The overall market is expected to register a healthy increase in the total number of bookings for. Less than 35% of the market has registered no change in the number of advertising bookings in the year-on-year trend in compared to Not even 5% expect a decline. In general DooH is starting to play a more and more important part in the media landscape. DooH is accounting for the most dynamic segment in the traditional ooh advertising branch. Primarily through the digitalisation of media assets has the industry been able to compete with the development in the new media landscape. 47,8% YoY bookings of DooH Networks 2014/15 4,3% Healthy increase in advertising bookings for the network providers 13,0% 34,8% -20% -10% -5% +/- 0% +5% +10% +20% Fig. 5: DBCI ES/PT ember ember capacity utilization 2014/15, n=23 invidis consulting GmbH Page 6

7 ember ember DBCI Roadmap & Contact 2016 January February March April June y ust tember ober ember ember Jan./Feb. 2016/02/01 Mar./Apr. 2016/03/21./Jun. 2016/05/23./. 2016/07/18./. 2016/09/19./. 2016/11/21 The next survey will take place in calendar weeks 2-3 of 2016 The next planned publication date will be the 1 st of February 2016 The DBCI is polled by invidis consulting and published in cooperation with OVAB Europe If you are not yet part of the DBCI survey please contact us for further information The DBCI will be extended to other markets in For further information please contact Daniel Russell. Contact Daniel Russell Research Analyst invidis consulting GmbH Rosenheimer Str. 145e München Daniel.Russell@invidis.com Phone: Mobile: Fax: invidis consulting GmbH page 7