Professional Diploma in Digital & Social Media, Athens

Transcription

1 Professional Diploma in Digital & Social Media, Athens At Deree campus in Athens, January 2017 Digital & Social Media Era Learn how the digital evolution has an impact on communication, marketing and business models Wednesday 04, Jan :00 (1h) Students Lounge Networking event Digital & social media diploma attendants registration Apostolis Aivalis Wednesday 04, Jan :00 (1h) Auditorium Lecture Digital & social media diploma overview Apostolis Aivalis Wednesday 04, Jan :00 (1h) Auditorium Lecture Digital & social media phenomena (crowdsourcing, viral, long-tail) Apostolis Aivalis Wednesday 04, Jan :00 (1h) Auditorium Lecture Digital & social media marketing objectives & available channels Apostolis Aivalis Wednesday 04, Jan :00 (1h) Auditorium Lecture Digital & social media consumer (buyer personas, consumer journey & funnel) Apostolis Aivalis Web Sites Learn how to produce and manage successful web sites, blogs, e-shops & portals Thursday 05, Jan :00 (2h) Auditorium Lecture Web sites design & layout fundamentals Maria Rerra Wednesday 18, Jan :00 (1h) Auditorium Lecture Publishers & blogs layout & optimization Apostolis Aivalis Thursday 19, Jan :00 (1h) Auditorium Lecture Web design & development study, process & platforms Ilias Pantelopoulos Search Engine Optimization How to optimize your web site and mobile app and how to run off-site tactics to achieve amazing search results

2 Wednesday 25, Jan :00 (4h) AUDITORIUM Lecture On-site search engine optimization fundamentals (S.E.O.) Yannis Develekos Thursday 26, Jan :00 (1h) AUDITORIUM Lecture S.E.O. check-up & reporting Nikolas Zartaloudis Thursday 26, Jan :00 (3h) AUDITORIUM Lecture Off-site search engine optimization tactics (S.E.O.) Apostolis Aivalis Social Media & Social Networks Overview of important social media & social networks, features, tips, tricks, personal & business use, case studies Wednesday 08, Feb :00 (3h) AUDITORIUM Lecture Facebook Panagiotis Papachatzis Wednesday 08, Feb :00 (1h) AUDITORIUM Lecture Twitter Panagiotis Papachatzis Thursday 09, Feb :00 (2h) AUDITORIUM Lecture YouTube Panagiotis Papachatzis Thursday 09, Feb :00 (1h) AUDITORIUM Lecture Instagram Christina Mallaki Thursday 09, Feb :00 (1h) AUDITORIUM Lecture Pinterest Christina Mallaki Wednesday 15, Feb :00 (3h) AUDITORIUM Lecture LinkedIn Ethel Agelatou Wednesday 15, Feb :00 (1h) AUDITORIUM Lecture SnapChat Panagiotis Papachatzis Thursday 16, Feb :30 (30m) AUDITORIUM Lecture Quora Panagiotis Papachatzis Thursday 16, Feb :00 (1h) AUDITORIUM Lecture Google My Business Panagiotis Papachatzis Thursday 16, Feb :00 (1h) AUDITORIUM Lecture Foursquare Panagiotis Papachatzis Thursday 16, Feb :00 (30m) AUDITORIUM Lecture Reddit Panagiotis Papachatzis Content Marketing How to to produce and distribute great content for digital & social media channels in order to generate awareness and conversions Social Media Marketing

3 How to build and engage social media communities and how to manage relationships & special cases Wednesday 22, Feb :00 (3h) AUDITORIUM Lecture Social media marketing, posting & engagement Katerina Dimitrakopoulou Thursday 23, Feb :00 (2h) AUDITORIUM Tutorial Hootsuite social media community building tool Panagiotis Papachatzis Friday 24, Feb :00 (2h) FACULTY LOUNGE Team Exercise Form a social media marketing strategy for a brand Katerina Dimitrakopoulou Friday 24, Feb :00 (1h) AUDITORIUM Team Exercise Present the social media marketing strategy Katerina Dimitrakopoulou Digital & Social Media Advertising Campaigns How to launch and run campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs Wednesday 08, Mar :00 (4h) AUDITORIUM Tutorial Google advertising fundamentals (search) Yannis Develekos Thursday 09, Mar :00 (4h) AUDITORIUM Tutorial Google advertising fundamentals (display network, YouTube, Gmail) Yannis Develekos Friday 10, Mar :00 (4h) AUDITORIUM Tutorial Facebook & Instagram advertising fundamentals Panagiotis Papachatzis Wednesday 15, Mar :00 (4h) AUDITORIUM Lecture Facebook & Instagram advertising fundamentals Panagiotis Papachatzis Thursday 16, Mar :00 (1h) AUDITORIUM Tutorial LinkedIn advertising fundamentals Panagiotis Papachatzis Thursday 16, Mar :00 (1h) AUDITORIUM Lecture Pinterest advertising fundamentals Panagiotis Papachatzis Thursday 16, Mar :00 (2h) AUDITORIUM Lecture Twitter advertising fundamentals Panagiotis Papachatzis Wednesday 22, Mar :00 (2h) AUDITORIUM Lecture Affiliate advertising fundamentals for brands, case studies George Haralampakis Thursday 23, Mar :00 (2h) FACULTY LOUNGE Team Exercise Form an advertising plan & budget for a brand Apostolis Aivalis Thursday 23, Mar :00 (1h) AUDITORIUM Presentation Present your advertising plan & budget Apostolis Aivalis Thursday 23, Mar :00 (1h) AUDITORIUM Lecture Digital & social media advertising strategy & media plan Apostolis Aivalis Marketing How to use campaigns & tools to support your operation & communication, the cost, metrics, vendors, KPIs

4 Thursday 02, Mar :00 (2h) AUDITORIUM Lecture?-mail campaigns & newsletters fundamentals & tactics Sofia Anadiotou Thursday 02, Mar :00 (1h) AUDITORIUM Tutorial Moosend newsletter platform Sofia Anadiotou Mobile Marketing How to use mobile messages & tools to support your operation & communication, the cost, metrics, vendors, KPIs Wednesday 01, Mar :00 (1h) AUDITORIUM Lecture Mobile SMS & messaging best practices, case studies Nikolas Zartaloudis Wednesday 01, Mar :00 (1h) AUDITORIUM Tutorial Mookee SMS & Viber messaging platform Nikolas Zartaloudis Digital & Social Media Monitoring & Reporting How to monitor analytics & insights, measure results, pivot your strategy for better KPIs, generate reports Monday 27, Mar :00 (4h) 6th AUDITORIUM Tutorial Google analytics fundamentals, case studies Sotiris Pantazis Wednesday 29, Mar :00 (30m) AUDITORIUM Tutorial Facebook analytics & insights fundamentals Melina Politi Wednesday 29, Mar :00 (1h) AUDITORIUM Tutorial Web & social media reputation monitoring, case studies Anna Barouxi Wednesday 29, Mar :00 (1h) AUDITORIUM Lecture Digital & social media complete report to a client Anna Barouxi Digital & Social Media Performance Tactics How to apply innovative tactics & methodologies to measure and optimize campaigns, channels, tools & conversions Thursday 30, Mar :00 (1h) AUDITORIUM Lecture Growth hacking methodology & mindset to generate traction & growth Apostolis Mengoulis Thursday 30, Mar :00 (1h) AUDITORIUM Lecture Inbound strategy methodology & mindset to generate organic visits Katerina Dimitrakopoulou Thursday 30, Mar :00 (2h) AUDITORIUM Lecture Performance marketing methodology & mindset to generate conversions, sales & revenue Apostolis Aivalis Friday 31, Mar :00 (3h) AUDITORIUM Team Exercise Pick the best methodology or tactic to increase R.O.I on a customer funnel Apostolis Aivalis

5 Friday 31, Mar :00 (1h) AUDITORIUM Team Exercise Present the methodology & selected channels for R.O.I. Apostolis Aivalis Digital & Social Media Strategy & Plan How to choose digital & social media channels, calculate budget and form a thorough strategy & action plan for your brand Wednesday 05, Apr :00 (1h) AUDITORIUM Lecture Digital & social media strategy, plan & budget Apostolis Aivalis Wednesday 05, Apr :00 (2h) FACULTY LOUNGE Team Exercise Draft a complete digital & social media strategy & action plan Apostolis Aivalis Thursday 06, Apr :00 (2h) AUDITORIUM Team Exercise Present the digital & social media strategy & action plan to clients Ilias Pantelopoulos Digital & Social Media Exams & Graduation Students participate in online exams to validate their knowledge & understanding and graduate Saturday 08, Apr :00 (3h) LAB Final Exam Digital & social media professionals comprehension test Apostolis Aivalis