Case Study HOW WORKFRONT INCREASED PRODUCTIVITY AND GREW BLOG SUBSCRIBERS BY 290%

Transcription

1 Case Study HOW WORKFRONT INCREASED PRODUCTIVITY AND GREW BLOG SUBSCRIBERS BY 290%

2 Marketers think they are quite productive during the day in 1 fact, 92% claim to be. 1 However, 90% of marketers also admit to working on nights and weekends, making us question just how productive their workdays really are. Using their own project management software, the Workfront web team had a well-oiled process for creating great content. They easily managed the assignments and execution around brainstorming, writing, and proofing the assets used in their demand gen efforts. The marketing team ran into a time-crunch once the content was created and ready to be published online. Their CMS made it hard for the average marketer to create landing pages for their content, forcing them to queue up development resources to build pages and push them live. We have a fantastic content engine that produces high-quality content at a fast pace. But because of the inflexibility of our system, it often took us a long time to publish that content, shared Mike Ward, Vice President of Demand Generation at Workfront. We often needed the help of developers, which made our process even longer. 1.

3 Improving Their Tech Stack With A Better System When I saw Uberflip at the MarTech conference, I immediately recognized how the product could fix many of the problems we were trying to solve, said Ward. One of the most appealing parts of the solution was how we could avoid rebuilding our entire resource center. The Workfront team knew they had a problem and resolved to fix it. The team started scoping out what it would take to build their own solution when they happened upon Uberflip.

4 Uberflip Case Study - How Workfront Increased Productivity and Grew Blog Subscribers by 290%

5 After the launch of their new Uberflip Hub, Workfront found that they were able to give their developers back at least 8 hours a week. Not only did the development team get back some time in their workday, but the marketing team did as well. Landing page build time decreased by about 66% due to the easy-to-use platform that integrated directly with Workfront s marketing automation platform, Marketo. 66% decrease in landing page building

6 We love Uberflip s flexibility and how we can change things quickly without relying on the development team, stated Ward. Our marketers are spending their time doing what they re hired to do with a lot less troubleshooting.

7 An Organic Improvement Uberflip s solution is built with SEO in mind and by simply moving their existing content over to the new platform, Workfront started to see immediate effects in terms of organic search. These changes could be attributed to a back end that meets SEO best practices, a templated experience that helps eliminate onpage errors, solid site speed, and turning their PDFs which weren t crawlable by search engines into crawlable Flipbooks. Any marketing team would be happy to get more time back to work on more projects, but the results from switching to Uberflip didn t end with increased efficiency. Workfront s content sprung to life in Uberflip, contributing to an incredible increase in organic traffic to their content as well as blog subscribers. Uberflip was one of Workfront's key SEO-focused projects that helped contribute to a 17,000 place climb in Google search results and, thanks to getting their content in front of more eyes and adding effective calls to action, a 290% increase in blog subscribers. 290% increase in blog subscribers

8 Our shift to Uberflip has been a great change for everyone in the department, Ward continues. We publish our content more quickly and effectively, we require less help from outside teams, and we ve seen solid increases in the number of potential customers we talk to. It was absolutely the right decision for many reasons.

9 Key Statistics 290% increase in Blog Subscribers 66% decrease in Time to build a landing page 8 hours Time given back developers 17,000 Jump in Google placement

10 Build a remarkable content experience with Uberflip Request a Demo Today! uberflip.com