Our Service Brochure

Transcription

1 Our Service Brchure

2 Cpyright Ntice N part f this publicatin may be reprduced r transmitted in any frm r by any means (including phtcpying and changes) withut the written cnsent f MTC Marketing Research Slutins. Please nte that the cntents heref, including, but nt limited t, the ideas, designs, dcuments, diagrams, infrmatin, devices, technical and scientific data, prcesses and methds cntained herein, are the sle intellectual prperty f MTC Marketing Research Slutins. The dcument is subject t cpyright and n part theref may be re-prduced r transmitted in any frm r by any means, whatsever, r be retained n any infrmatin strage r retrieval system withut the prir permissin frm MTC Marketing Research Slutins Limited. The recipient shall nt acquire rights in, r t the intellectual prperty. Warning The ding f an unauthrized act in relatin t a cpyright wrk may result in bth a civil claim fr damages and criminal prsecutin. COPYRIGHT

3 Research Insights Intelligence Analysis Cnsultancy Open and active in UK market place Smart partnership netwrk assciatins acrss the UK & Africa Quick executin f client prjects Our Crprate Status MTC Marketing Research Slutins is a private crprate bdy. A cmpany limited by shares. Incrprated under cmpanies Act Established in: Our Methds: Desk Qualitative Quantitative Observatinal 2012 (UK) 1997 (Africa) Supprting clients t access UK & Africa Our Cre Business: Supplier f Tailr-made traditinal market and pinin research prgrams fr infrming evidence based crprate decisin-making. Our Strategy: We aim t create a psitive brand alng with avidance f market resentment. Wrking hard t be recgnized as ne f the mst cmprehensive, affrdable prviders f quality: Market insights Our Apprach: Our apprach and methds used in dealing with the business situatin r prblem, depends n whether the study required is: Marketing intelligence Explratry Descriptive Marketing Audits Causal 3 Mystery Shpping Fr services r prducts aimed at clients.

4 Prviders f market & pinin research Strategic business slutins with lcal relevance Tailr made research Custmized field wrk Our Capabilities Our Market Sectrs Research tailred t the aims and needs f individual client business prblems. Tailr-Made research in all ur market sectrs that we service. Strng fcus n creativity in ur research designs and reprting. Full range f custmized fieldwrk. Desired diverse set f clients frm: Our Prfessinalism In recgnitin f industry strict standards t be adhered t, we abide t the ethics and cde f cnduct as set dwn by ur prfessinal industry bdies: MRS and AQR Currently, the cmpany is a member f: MRS Cmpany Partners. (1) Private Sectr: Energy, FMCG/Beverage, Telecmmunicatins, Autmtive, Financial Services- Banking / Insurance / Investment, Educatin. Crss River Partnership Prject. (2) Gvernment: What we qute is what we ask. Cecilia Pattersn Lcal 4

5 Research Insights Intelligence Analysis Cnsultancy Our Values Our values are key t ur strategy and essential because, they define ur business culture and allw stakehlders t assess business relatinship cmpatibility with ur rganizatin. The fllwing values are at the heart f hw we d business; Integrity and ethical practices Our exercising f ethical respnsible decisin making while bserving Crprate Gvernance is essential. Trust and t be trusted In rder t build trust with ur stakehlders, we are pen, direct and cnsistent. We are respnsible and as part f ur accuntability, we d nt say r agree t d ne thing but then d anther. We d what we say we wuld and as per agreement. In ther wrds we hnr ur cmmitments. We expect the same frm ur clients. Respect and Prfessinalism We take prfessinalism seriusly and treating ur stakehlders with respect is part f it. Cnsistency in service prvisin and high quality reprting that is best priced, is ur central ambitin. Fair and transparent Making available factual infrmatin fr ur business t ur stakehlders when it is necessary and required. We strive fr cmpliance culture. Excellence and innvatin Flexible slutins, practive apprach and excellent business prblem slving ideas that are creative are what help clients t be successful in a lng term. Team wrk We care fr ur team members and ur wish is t create and fster fairness and ne team type f relatinships with each f ur culturally diverse stakehlders. Wrking as ne team, brings ut best results, creates innvatin. Custmer service We exist fr ur clients and delivering excellence and n time is what wuld earn us their respect. We succeed nly when ur clients succeed. 5

6 Our Histry Cst effective slutins t help clients make infrmed decisins fr respnding and cmmunicating with stakehlders. In Nvember 2012, the brand started perating in the UK. We have netwrk assciatins with ther research huses thrugh ut Africa and the UK. Our Value Prpsitin Our infrmed reprting is aligned with the research issues at hand and puts int accunt the clients crprate culture, aspiratins, missin and visin. The brand was first established in Suthern Africa ver 15 years ag, as a full service research agency. Hwever, the brand in the UK market perates independently frm the same brand in Africa, which prvides its resurces at ur dispsal allwing us t be a great asset and f value t ur clients including clients with interests in African markets, tactically & strategically. What Sets Us Apart: We aim t Prvide research fr cmmercial use that is at the heart f risk reductin fr ur clients. We knw gd research turns numbers int actinable insights fr strng business decisin drivers. We believe that research shuld prvide ur clients with cmpetitive advantage shwing pprtunities fr grwth and prfitability. We d this by prviding reprts that are: Relevant Reliable Objective Detailed Clear Usable We prvide strategic marketing recmmendatins, which are well thught t prvide the client with the basis upn which t make infrmed decisins. We ffer wrld-class marketing research slutins t assist clients in decisively slving their market and Marketing prblems. Why Chse Us We are nt satisfied with descriptive analysis and neither shuld ur clients be. We have n self-interest in clients business, as we are independent which eliminates bias reprting. We prvide insights and intelligence that delivers rbust industry changing ideas. We are qualified in ur skill and deliver mre than research t help in ut-thinking and ut-strategizing yur cmpetitin. Our gal is t help ur clients becme mre prfitable thrugh a better understanding f their custmers and the market in which they perate. 6

7 Our Research Services Cnsulting: Desk Research (Case Analysis) Brainstrming Idea Generatin Research Prject design Purpse Objective Apprach (Explratry, Descriptive, Causal) Tactics (Sampling design, Questinnaire design) Presentatin (Prepare Summary, Present) Data Cllectin: Fcus Grups, In-depth interviews, Intercept interviews, Fieldwrk, nline data cllectin, Telephne interviews, Mail Data Prcessing: Back checking Cding & Editing Tabulatin Data Entry Analyses: Statistical Analysis (Crrelatin, Regressin, Factr, Cluster, Cnjint) Reprt Writing Interpretatins Cnclusins Recmmendatins Presentatin Our Areas f Expertise Stakehlder Feedback Research B2B / B2C Custmer Satisfactin Surveys Usage and Attitude Studies Churn rate Studies Custmer Retentin research Brand Evaluatin Studies: Health Image Psitin Tracking. Cncept Tests (New Prduct, Advertising Campaigns) Prduct Testing and Packaging Mystery Shpper Surveys Our Key Themes Key themes f market and pinin research we undertake relate t: Marketing Intelligence: Marketing mix (4p s research) Marketing Audit: Market assessment/evaluatin research (new /current) and segmentatin/targeted audience research Market insights: infrmatin n the market (B2B/B2C research, Cmpetitr analysis) Mystery shpping: (Service prvisin and custmer experience tests) 7

8 Research Insights Intelligence Analysis Cnsultancy MTC Marketing Research Slutins experience with prject respnsibilities include: Research design Sample design (sampling) Identificatin and training f suitable interviewers in sufficient numbers t apply the survey questinnaires Designing f questinnaires (quantitative and qualitative) in cnsultatin with the client. Specs and cde frame develpment fr data entry. Pilting f final questinnaire draft Lgistical arrangements fr survey interviewers and supervisrs Supervisin f all fieldwrk Data input and prcessing Reprt n research findings (in wrd r pwer pint frmat) 8

9 Our Prmise Yu will earn the fllwing benefits frm yur chice (us): Objective infrmatin Expert service 20 years research experience Reliable, Usable infrmatin Flexibility Detailed reprting that taps int cmpetitive insights. Investment int a qualified underrepresented business. Our Turn Arund Time Cmpletin time fr full life cycle prject depends n varius aspects: Size f the prject (sample) Type f the prject (Explratry, Descriptive, Causal) Methds being used Gegraphical Scpe Our Key Executive Cecilia Pattersn, MA, MMRS Our Set Up Time Prject Set up times depends n the size f the prject. Lcal lcatins: Other lcatins: Acrss Africa: 1-2 Weeks 2-3 Weeks 2-4 Weeks Fr nearly 20 years, the funder has been invlved in many research prjects delivering market insights, marketing intelligence and marketing audits. She funded the brand in Africa where it started its peratins as a fieldwrk research cmpany in 1997 and grew int a full service research agency. Our Client Cmmitment Due t the nature f ur wrk and being a start up in UK market, as gd practice and gd will gesture t clients, we have insurances t cver yu ur stakehlder as stated n Current plicies in this regard include: We are registered with The Infrmatin Cmmissiner s Office (ICO) as cmmitment t treating yur infrmatin with respect. Registratin N. Z

10 Research Insights Intelligence Analysis Cnsultancy Our research service fferings have 4 different key themes including: Marketing Audit T uncver market pprtunities, analyzing the macrenvirnment fr understanding f market cnsumer behavir and innvatin fr service prvisin t stakehlders is crucial in rder t deliver the needs and wants f a market. Once demgraphics are understd, the marketer is then able t understand the market place and wh it s cmpetitrs are. This fllws understanding f market share. Opprtunities fr grwth and prfitability can then be determined fr new / existing prducts and services. Depending n the type f prduct ffered, nt ften pssible t service the whle universe. Fllwing understanding f market place, then the market audience is brken dwn int smaller grups (segments) t allw the business t have a targeted audience fr prduct psitining and target marketing. It is these targeted audiences that are then evaluated n an n ging basis t understand them. These types f market assessments answer many questins including: What changes are ccurring in the envirnment? /What are the trends? / What is the significances f these trends? Hw will changes affect ur business ffering? Segmentatin research is targeted audience research which explres Wh, When/Where, What/Hw and Why in a diversified market t understand cnsumer r stakehlder needs and mtivatins fr strategizing and r expansin f a prduct and service ffering r business delivery fr each targeted grup. These types f market assessments answer many questins including the belw: 10

11 Our Key Themes Cnt d Marketing Intelligence Marketing intelligence is crucial fr every business t understand its targeted audiences fr develpment f its marketing mix (4p s - Prduct, Price, place and Prmtin). 4P s research primary fcus is n custmers needs and market pprtunities fr betterment f prduct ffering, which ften is priced n perceived benefits and packaged fr custmer prduct ffering which ften is priced n perceived benefits and packaged fr custmer cnvenience and prmted t emphasis prduct features, quality and ability t slve custmer prblems r satisfy custmer needs. Hence, t attract mre custmers, keeping up t date with the cnsumer requires n ging research fr each P. Prduct Strategy Innvatin fr adjusting prduct fferings r measuring preferences thrugh studies such as Packaging studies, prduct testing, cncept tests (cnsumer likely acceptance f new prducts and r services), brand studies. Place Strategy The making services available thrugh preferred channels by the cnsumers themselves thrugh studies such as channel cverage studies and internatinal studies, retail audits. Prmtin Strategy Cmmunicatins using measurement f buying decisins, and analyzing the effect f campaigns, mnitring advertising media chice, Image studies, cmpetitr advertising studies and thers. Fr example; If the service requires technlgy applicatin, then the business needs t make sure it des nt lse its targeted audience due t n ging technlgy changes, by cnstantly asking What are the trends? What adjustments shuld the cmpany make t the marketing mix due t these cnstant changes in technlgy? Price Strategy Effects derived frm price changes and prduct packages thrugh studies such as Cmpetitr analyses, custmer perceptin f prices and thers. 11

12 Our Key Themes Cnt d Market Insights Knwing the market place is, just as, imprtant as knwing everything abut yur prduct. T gain infrmatin n the business envirnment (B2B and B2C research), market insights are crucial fr successful delivery f prducts and services t B2B and r B2C. The infrmatin btained is used t identify and define marketing pprtunities and marketing prblems. It can be either secndary r primary research. As a business, cnstant refining and evaluating f marketing actins is imprtant fr mnitring perfrmance. Market insights can be btained in varius applicatins such as: Cncept Tests New prduct screening r testing, New cncept testing such as packaging Brand tracking studies Measurement f brand health, acceptance and usage Advertising campaign testing Marketing strategy studies All things that make a difference in service r prduct perfrmance i.e. attitudes, perceptins and usage are qualitative, and that is why qualitative is imprtant befre quantitative research depending n the prblem identified fr develpment f gd questins that are fit fr the purpse. Desk Research is als crucial in this prcess Cecilia Pattersn, MTC Research. 12

13 Our Key Themes Cnt d Mystery shpping Custmer experience tests, is the prvisin f facets f service. Mystery research has unique benefits fr imprving custmer service delivery and retaining f custmer base. It prvides management with actual custmer experiences, helping cmpanies t keep in tuch with what actually happens n the grund when the staff interfaces with custmers. This tl is vehicle t cmmunicating cmpany custmer strategy, tactical understanding f emplyee perfrmance, teaches t be mre fcused n measures f service standards, helps re-evaluate and set standards, acts as training aid and mtivatin tl fr emplyees. Did yu knw? The fllwing are cnsidered t be the underrepresented. Wmen wned enterprises Minrity wned enterprises Small business enterprises The prgrams answers questins such as: Hw are we perfrming in ur delivery f service r in prduct presentatin? What are the weaknesses and strengths? 13 What can be dne t imprve?

14 Research Insights Intelligence Analysis Cnsultancy Wrking with quality-fcused businesses in the market is at the cre f ur ambitin. Our Missin T help ur clients achieve success by enabling access t diversified research prducts including quality intelligence, analysis and market research cnsultancy that prvides businesses with reliable evidence as a basis fr decisin making, based n gd crprate practices, delivered within cmmitted time and cst. Our Visin T be natinally and internatinally recgnized as prviders f affrdable, transparent, cmpetitive, cmprehensive quality marketing research cnsultancy services that help clients make evidence based decisins fr maximizing their custmers and stakehlders relatinships. Interested? T learn mre abut hw we can help prject yur budgets fr planning f future research fr yur firm, please cntact us n: Tel: +44 (0) (Internatinal) (Lcal-UK) Fax: insights@mtcresearch.c.uk. Our Lcatins We cnsider the fllwing t be ur lcal wrk areas in UK. Lcal Lcatins: Greater Lndn Cambridge Essex Other Lcatins: Rest f UK and Africa Yu can find us n scial media 14

15 Dear Sir r Madam We wuld like t take this pprtunity t thank yu and yur teams fr yur time, interest and fr reading ur brchure t this pint. We hpe that yu have fund it infrmative and that ur values are cmpatible with thse f yur rganizatin. Being a cmpany in the grup f the underrepresented is nt a hindrance t us but an pprtunity. We are prud f ur research experience, capabilities and ur ability t reach client s deadlines and s we are reliable. Our values are key t ur strategy and we perate n a belief that research shuld be tailred t the needs f a particular research prblem and aims f that individual client cmpany. What we qute is what we ask and we finish the jb, within the budget! We hpe t be able t frm a strategic alliance with yur firm and lk frward t hearing back frm yu r wrking with yu in any future pprtunities that may arise. Please let me knw if there is anything else that yu might require. Wishing yu great business ahead and a prfitable year. Regards, Cecilia Pattersn, MA, CMRS Funder Tel:

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