Markíza Slovakia Sales Policy Update

Transcription

1 Markíza Slovakia Sales Policy Update

2 Basic Terms Markíza Group: Multi-media communications provider for TV channels TV Markíza / DOMA/ DAJTO Sales Target Group Markíza Group GRP (MG GRP) GRP sold through TV Markíza, DOMA and DAJTO TV channels. Rate Card (calculation based on the audience (GRP)) Media Net Net Price (i.e. after 15% agency commission) in EUR w/o VAT MG GRP Base CPP 400 EUR TV Markíza /DOMA /DAJTO Day Parts Prime Time PT Off Prime Time OFF Explanation of terms: CPP (Cost per Point) - the price for 1% of addressed viewers in sales target group. It is the price for 1 GRP the price for 1 percent of Sales Target Group. GRP (Gross Rating Point) - audience of viewers in purchasing target group. 2

3 Commitments Based on calendar year period (January December) Minimum client volume guarantee Recalculation formula in case of commitment nonfulfillment Recalculation as % from missing amount to commitment in delivery 90% of committed volume and more 35% in delivery under 90% of committed volume 45% 3

4 Volume Grid CPP conditions related to the commitment before the start of booking process All amounts are Media Net Net Prices (i.e. after 15% agency commission) in EUR without VAT Commitment CPP Base

5 General Table of Indexes For CPP Calculation Month Index (applied on Base CPP) Markíza Group PT OFF (applied on PT CPP) I 0,65 1,00 0,65 II 0,75 1,00 0,65 III 1,00 1,00 0,65 IV 1,10 1,00 0,65 V 1,10 1,00 0,65 VI 1,00 1,00 0,65 VII 0,70 1,00 0,65 VIII 0,70 1,00 0,65 IX 1,25 1,00 0,65 X 1,30 1,00 0,65 XI 1,30 1,00 0,65 XII 1,20 1,00 0,65 5

6 Spot Indexes Spot Indexes Spot Length Index 10" and less 50% 15" 75% 20" 90% 25" 95% 30" 100% 35" 125% 40" 145% 45" 160% 50" 180% 55" 190% 60" 200% Tandem Spot Indexes Cumulative Length Index 15" 85% 20" 95% 25" 110% 30" 125% 35" 135% 40" 150% 45" 160% 50" 180% 55" 190% 60" 200% 6

7 Superbreaks All add breaks within time slots below Channel / Time slot Surcharge TV Markíza / % Doma / % 7

8 Other Conditions Positions First / Last Second / Penultimate Other position 20% surcharge 15% surcharge 15% surcharge Sponsorship 20% surcharge Split Screen 40% surcharge Injection 40% surcharge Product Placement Individual calculation based on the program type and rating. 8

9 Method of purchase Markíza Group GRP (MG GRP) GRP sold through TV Markíza, DOMA and DAJTO TV channels with audience measurement, reflecting the share of available GRP's on every single TV channel of Markíza Group. As of 1st April 2014 share of MG GRP is 79% TV Markíza, 13% on TV Doma and 8% on TV Dajto. In the case of launching a new TV channel, share of MG GRP will be adjusted accordingly to the GRP production within MG. Markíza - Slovakia reserves the right to change the % share of GRP in the case that measured ratio on TV channels will be changed, max 3 times a year. Markíza - Slovakia reserves the right to change the share of GRP in the case of launching other TV channels, max 3 times a year. The shares of individual TV channels will be announced at least 45 days before the beginning of the month in which new shares will be applied. If the client's campaign is ordered in different percentage split than MG GRP's split (stated in this document, or announced by Markíza Slovakia in respect to this document), then a surcharge of 15% will be applied on the level of CPP. 9

10 Contract Types Combination 80% GRP's planned by Client, 20% TV Fixed Price, 100% GRP's Delivery Guaranteed Guaranteed 100% spots planned by Client Delivered GRP's Price Fixed 100% spots planned by Client Fixed Price 10

11 2014 Important Deadlines MARKÍZA SLOVAKIA shall accept binding individual orders of campaigns on the monthly base. Scheduling of a booking process Year Month Opening schedule for planning Orders collecting Until Booking process - Contracts adjustment and signing from January February March April May June July August September October November December MARKÍZA - SLOVAKIA reserves the rights to change the scheduling mentioned above in accordance with any changes in the program structure. 11

12 General Rules Of Booking Process Volume Grid, General Table For CPP Calculation Constitutes a basis for preparation of a binding offer of buying conditions and will be applied for all types of clients (committed directly or through the media agency). Approval of buying conditions Represents a basis for a General contract (buying conditions for a particular client based on the commitment) and for the start of the booking process according to agreed conditions. Campaign without buying conditions approval Will be carried out in terms of the rate card conditions valid for a particular TV station, month and day part. The contract Assumption for the conclusion of the Contract in the given MARKÍZA - SLOVAKIA program service between MARKÍZA - SLOVAKIA and submitter is the acceptance of a binding order from the submitter. Binding order Has to include information about the ordered GRP's volume, expected the financial budget of campaign, spot length, and the campaign duration. Draft contract Will be prepared by MS within 7 business days (in period of booking process) from the acceptance of a binding order. Reservation period Commences upon sending the primary draft and shall end on the day of the signing of the Contract, no later than 5 business days upon sending the primary draft to the submitter. Reservation fee If the submitter fails to confirm the Contract during the reservation period, the reservation and the draft Contract shall be automatically cancelled. The submitter shall be obliged to pay a reservation fee to Markíza - Slovakia in the amount of 10% from the price of campaign according to the last Draft contract issued by Markíza-Slovakia prior to the end of Reservation period. 12

13 Sales Team Sales Managers Jana Šifelová t: , m: e: sifelova@markiza.sk Peter Slameň t: , m: e: slamen@markiza.sk Martina Frátriková t: , m: e: fratrikova@markiza.sk Agáta Jeleneková, Sponsorship, PP and Internet Specialist t: , m: e: Jelenekova.Agata@markiza.sk Account Executives Katarína Jurišová t: , m: e: jurisova.katarina@markiza.sk f: Eva Ondrejičková t: , m: e: ondrejickova@markiza.sk f: Andrej Trajlínek t: , m: e: trajlinek.andrej@markiza.sk f: Michal Mikuška t: , m: e: mikuska.michal@markiza.sk f: Silvia Masaryková t: , m: e: masarykova@markiza.sk f: Technical Support Anton Sýkora TV t: , m: e: sykora@markiza.sk Internet Specialists Pavol Svedoník (including Voyo) t: , m: e: svedonik.pavol@markiza.sk Teletext Daniel Vysoký t: , m: e: vysoky@markiza.sk 13