Local Fundraising with Promotional Impact Welcome local charity. Welcome businesses. Welcome to GoFindSpend. Thank you for deciding to take part in

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2 Local Fundraising with Promotional Impact Welcome local charity. Welcome businesses. Welcome to GoFindSpend. Thank you for deciding to take part in the game, helping your community. We are about to embark on a fun and engaging fundraising game together, a game where everyone wins. This guide is your participation manual. We ve worked hard to keep the game simple and fun, to make it easy to get started, and even easier to benefit on a sustaining basis. Fundraising studies show that people are looking for engaging ways to get involved with charities. This game is just that, and the value to each of you is evident. It pulls the community together behind a respected charity while at the same time helping build traffic and good will for local businesses. Enjoy the game. Prosper from it.

3 GoFindSpend - Part of a Larger Social Entrepreneurial Venture Fun is a concept we believe in. We are a consortium of product, technology, program and marketing development professionals committed to the idea that fun is powerful, fun brings benefits. It may seem trite, but fun gets people moving. Business owners and those operating nonprofits see how stagnant markets can become, made complacent by how easy it is not to get involved, not to engage the community, not to go out and truly relish the town they live in. We re in the business of defeating this tendency, and we do it with fun. Our long term project is a multi-million dollar, multi-year development project, that, when finished, will be the Uber of fun, empowering people who want to do something fun to connect with those offering that fun just like Uber connects people looking for a ride with people offering a ride. We also do podcasts and events management as well as media and mastermind groups for those interested in personal growth via fun.

4 GoFindSpend is a Brand Your decision to participate in the game is likely because you see its value, not only for you, but for the people you care about around town. Let s explore that. Our role is to build a platform for engagement between players, local businesses and the nonprofit. By fostering some fun and creative activity betwixt and between, new connections are formed, new networks emerge and ultimately positive ongoing relationships take root, even amongst those who have known each other for years. It all starts with an attitude. Just like a marriage or long term partnership takes work, maintaining strong community involvement requires that we work to keep the spark alive. It takes creativity, new ideas, fresh undertakings and, yes, a little daring do GoFindSpend is our simple yet impactful offering. Don t take it too seriously. Approach it like we do; games are fun. Engaging other people is fulfilling. Helping your community is rewarding. Fresh promotions are good for business. Raising money need not be boring.

5 What s Up With These FUNSTERS? The Beatles changed everything. When they showed up, how many garage bands were formed. The smart money was on those capable of putting rock and roll lightning in that bottle. We re no different. A while back we took a look around at the fun marketplace and ran smack dab into augmented reality in games, in film, in marketing, and in training and education. Films that had bigger box office, online education with more registrants, and of course Pokemon GO!, a game that grew faster than Twitter, becoming the number one online game of all time. Little characters on smartphone screens. Who would have thought. So we built a game that utilizes similar technology. Why? Because people love it. FUNSTERS get people off the couch. It s that simple.

6 Its Human Nature Spending Money Drives Activity Understanding virtual money is easy. Anybody who has been to a casino night fundraiser or has bought one of those entertainment books understands how virtual money works. Typically people pay real money for the opportunity to win or gather virtual money. This is at the heart of the game, but with a twist. Most of the time people buy something from a nonprofit, and in return are given something with virtual value like an entertainment book or some form of store bucks. Other times they may get the opportunity to win something, like with a raffle or the opportunity to win at a game. Our approach is to ask players to do nothing more than find virtual money and spend it. While seemingly more circuitous, it actually plays more readily into the fundraising psyche of today's nonprofit supporters. It's all about engagement, fun and looking through your smartphone. It also appeals to a younger demographic.

7 They Spend and They Give You Can Bank On It It may seem counterintuitive, but people don t make a donation in order to play the game. It costs them nothing to register and play. A free game drives player participation. We call it the psychology of engagement. Banking and ultimately spending virtual money, known in the game as Spendables fosters a charitable attitude, one that says, Yes, I am part of this, I am being rewarded for playing, and I want to do my part out of gratitude and curiosity. Knowing that FUNSTERS give players Spendables they deposit in their bank in order to buy things businesses and individuals donate is more psychology of engagement. It takes hold when players buy these products and services because they engage the business, sometimes on the spot, and sometimes subliminally as a brand or product impression. Recognizing that your business is committed to the community, they engage in a learning process about the products and services being offered and get a fresh look at your business or professional firm.

8 Out they GO, to FIND, so they can SPEND The heart of this fundraiser is people out and about, looking for FUNSTERS. Some will make a point of going out on these treasure hunts, others will play the game during the course of their regular day. Most will blend the two, perhaps taking a Saturday afternoon to go out and play with family or friends. Smart businesses and charities will take advantage of all three of these scenarios by engaging players in advantageous ways through on-site traffic promotions, online communications, social media activity and spending events. The game offers a wide range of opportunities to make the most of what it has to offer. The three levels of the game give it just enough depth without sacrificing simplicity. It makes room for the casual player as well as the all-in committed player. It also allows people to engage at various levels with charities and businesses. For example, charities build their volunteer ranks with the game and businesses can promote events of their own, generating more traffic, customers and sales.

9 A Game That Brings People Together The first three days of every quarter the game has its shopping events. This can adapt to your community, but our research indicates that shopping events are seen as fluid. Black Friday is now just one of many tortured promotional days, for example. Shopping events are the flexible part of the game. We consult with the charity s leaders to determine the tone of these events. Some are more attuned to online shopping sprees, while others may want more drama in the form of raffles or auctions. Some may want to host live events put on the internet. Others may want to tie shopping events to other charity events. Businesses have the opportunity to take a prominent position in these events by serving as the host, or by tying them into one of their own promotions. Others may want to advertise related products or services to those they have donated. Again, the idea is to have fun with it and create a sense of engagement for players.

10 We Provide the Fun and Games You Host and Promote Them As the exclusive charity for the game you become the host. It is your brand that stands behind the game. You endorse it and encourage people to play. You associate your brand with the game s brand. This plays out if several ways. It starts with an announcement in local media that you are hosting the game, bringing a fun new augmented reality game like Pokemon Go to town for the purposes of helping you achieve your mission. This is followed up with various press releases and interviews where people are introduced to the game and invited to play. At this point you promote it to your members, donors and business connections using and social media, and do a few meetings or calls with various community, business or fraternal organization leaders. You do have the opportunity to take part in enlisting donors and cohosting spending events, though you are not required to. We take care of these things, yet ask you to manage individuals donations.

11 Opportunities Abound We you a link to your Business Participation Page where you can track donations and promotional activities. You have enrolled as a game participant and are making a monthly donation 100% of which goes to the charity - and are making your in-kind donation that players can buy at shopping events as well. We re excited to be placing a FUNSTER at, or in, your business location, or will place one in a community location on your behalf. We work together to find just the right coordinates for your FUNSTER. Your Business Participation Page also provides you with a number of additional options, such as customization of FUNSTERS, shopping events participation, player page advertising, Level Three promotional involvement, and vendor collaboration programs. We are continually updating these opportunities and improving the technology we use to deliver them. We send notifications with updates on the game, on fundraising performance and on opportunities to promote your business with innovative new options.

12 Two Months from Announcement to Launch The clock starts ticking when you sign up as the exclusive local charity for the game. Two months from that day we launch the game. Nonprofits, your Charity Participation Page provides an ongoing calendar of what to do and what to expect. Businesses, as you come on-board we set up your Business Participation Page. In general terms, the first couple weeks are devoted to game planning with the nonprofit. We have a couple of conference calls, exchange correspondence via , and start designation locations and the approaches you want to take for shopping events. The next four weeks are for enlisting businesses. We contact them, get them set-up, get their geo-locations set for character placement, and establish their initial in-kind donations. If they want to take advantage of additional opportunities we set those up as well. The last two weeks are for promoting the game to players with media partners, promotional s, press releases, social media and so on.

13 There are Always Questions We are your Go-To Partner Rather than enumerate tons of prospective questions here, we are establishing a searchable knowledgebase for the game, along with Participation Page chat functionality. In the mean time, here are answers to three of the most frequent questions asked by participating charities and businesses: 1. Where do funds go? As a business you pay us, the game provider, a one-time setup and enrollment fee. After that, 100% of funds go directly to the charity s accounts, without being touched by us. In like manner, any additional promotional options you as a business person may want to purchase are paid directly to us as the provider. 2. Can players and individuals participate financially? Yes. They can donate items directly to the nonprofit for spending events, and while not obligated, can donate money to get shopping event tickets. 3. Is there exclusivity or a limit on participants? There is no business exclusivity, and a minimum 50/maximum 100 businesses participate.

14 A Simple Game that Makes a Difference FUNDRAISING GAME LINKS Game Site and Player Participation Pages: GoFindSpend.com Orientation Site and Videos: Funfyndr.com Corporate Site: pamicorp.org Game Apps: Each local community has its own application for the game. We currently do two platforms, Android and Apple. Business Enrollment by Community: Funsterevents.com Shopping Events: Spendables.org Long Range Development Site: funactivityfinder.com RESEARCH AND ORIENTATION LINKS 2016 Predictions: Key Nonprofit Fundraising Trends to Watch. Today Show Excerpt on Businesses Impact of Pokemon GO