2018 Media Kit. Contact us today XNSP83797 SP82342

Transcription

1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to Siskiyou Daily News In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and advertising information. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Siskiyou Daily News has been serving Northern Siskiyou County residents with local news and information since Based in Yreka, Siskiyou Daily News is published Monday through Friday mornings and continues to chronicle life in our communities in effort to keep residents informed of all things civic, educational, business and cultural having an impact on our quality of life and prosperity within our communities. In addition to our daily newspaper we also publish the weekly Super Saver shopping and classifieds guide, the annual Visit Siskiyou magazine and various specialty publications throughout the year. Our digital and social media audience is larger than ever and continues to grow in the digital space allowing for a fully engaged audience with more ways than ever to stay informed about life in North Siskiyou County and beyond.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Siskiyou County, CA Siskiyou Yreka Weed Mt. Shasta Dunmuir Total Population 43,747 Total Households 19,274 Average Household Income $57,581 Gender Men 17,365 50% Women 17,673 50% Age Median Age: ,677 22% ,304 12% ,793 14% ,264 52% Base: Total Adults - 35,038 Education (adults age 25+) College Graduate 10,394 33% Some College, no degree 9,773 31% High School Graduate 7,904 25% Other 3,664 12% Employment (population age 16+) Executive/Professional/Mgr. 7% Office/Administrative Support 6% Sales 4% Healthcare 5% Services 17% Own a Home 12,500 65% Household Income Under $35,000 8,350 43% $35,000-$49,999 2,858 15% $50,000-$74,999 3,431 18% $75,000+ 4,635 24% Children at Home 4,915 26% Base: Total Households - 19, Claritas, Siskiyou County, CA

5 Consumer Spending Total Annual Consumer Spending $882 Million Key Consumer categories Expenditure (in millions) Apparel $26 Computers, Software & Accessories $7 Education $12 Household Furnishing and Appliances $29 Health Care $90 Groceries $83 Automotive - All $161 Pet Related $13 Sports & Recreation $12 Travel $34 Dining Out $ Environics Analytics, Siskiyou County, CA We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. siskiyoudaily.com Average Monthly Traffic Page Views 175,100 Unique Visitors 34,500 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 Proudly announcing the recipients of the Scott Valley Business Bank 2015 Scholarships Weed High School Enterprise High Schoolol Jacquelyn Dodson - for as you dream, so shall yo ou become. From all of your friends at SISKIYOU DAILY NEWS FRIDAY, AUGUST 28, 2015 ETNA LIONS COS EAGLES SISKIYOU FB TEAMS YREKA CHARGERS Multi-Media Solutions We are the one source for your customized solution Best of North Siskiyou Readers Choice Holiday Gift Guide SISKIYOU COUNTY FOOTBALL PREVIEW GUIDE YREKA SEEKS FB RICHES PAGES 2-5 Lions gunning for another Eagles ready for more big Mt. Shasta, Weed, Happy Camp, Local youth learn vital Graduation 2015 Jacquelyn Dodson Janae Gray Follow your Dreams - for as you dream, so shall you become. Congratulations Class of 2015! Your True Community Bank PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags We deliver shoppers to your business. DIGITAL SOLUTIONS siskiyoudaily.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Siskiyou Daily News and siskiyoudaily.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us siskiyoudaily.com 309 S Broadway Street Yreka, CA (530)