MLK SUBAREA PLAN. Appendix C: Business Owner Survey Results

Transcription

1 MLK SUBAREA PLAN Appendix C: Business Owner Survey Results

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3 What is the nature of your business (select one)? Construction Manufacturing Transportation/utilities Wholesale trade Commercial/retail trade Finance/real estate/business services Services - food/motel Recreation/tourism Government/education/nonprofit Hospital/health care Percent 31% 39% 15% 41 1 Hospital/healt h care, 15% Transportatio n/utilities, Construction, Manufacturin Wholesale g, trade, Commercial/r etail trade, Government/e ducation/non profit, 39% Services - food/motel, 31% Finance/real estate/busine ss services, Recreation/to urism, C-1

4 How many years have you owned or operated your business? Years? % 14% 21% 5% 17% 17% 19% How many years have you owned or operated your business? Years? 19% 17% 17% 5% 21% 14% 7% C-2

5 How many years have you been located in MLK? Years? % 2 12% 1 7% 2 17% How many years have you been located in MLK? Years? 17% 2 7% 1 12% 2 15% C-3

6 How many years have you operated a business at this location in MLK? Years? % 2 13% 1 13% How many years have you operated a business at this location in MLK? Years? 13% 1 13% 2 23% C-4

7 Do you own or rent your property? Tenure? Do you own or rent your property? Own Rent 52% Tenure? 4 52% Rent Own C-5

8 Do you or the owner plan on making improvements to the property? Improvements? Yes No 44% 56% 10 Do you or the owner plan on making improvements to the property? 41 1 Improvem ents? 56% 44% No Yes C-6

9 Do you have adequate parking for your customers? Adequate parking? Yes No 56% 44% 10 Do you have adequate parking for your customers? 41 1 Adequate parking? 44% 56% No Yes C-7

10 How many employees work in your MLK business full-time (year round)? Number employees? % 10 How many employees work in your MLK business full-time (year round)? 40 2 Number employees? 5% C-8

11 How many work part-time (year round) in your MLK business? Part-time employees? How many work part-time (year round) in your MLK business? % 44% 15% 3% 5% Part-time employees? 5% 3% 15% 44% 33% C-9

12 How many work seasonal workers in your MLK business? Seasonal employees? How many work seasonal workers in your MLK business? % 16% Seasonal 16% 84% employees? C-10

13 Are you able to recruit qualified workers? Recruit qualified workers? Yes Are you able to recruit qualified workers? No Recruit qualified workers? No Yes C-11

14 What are your workforce characteristics - do your workers: Have good reading and writing skills? Have good computer capability? Have good technical training and skills? Have good office administration skills? Have good management skills? Have access to adequate transportation? Live in the MLK area? What are your workforce characteristics - do your workers: Everyone Some A few None 83% 12% 2% 2% 10 61% 27% 7% 5% 10 55% 2 15% 3% % 1 5% % 17% 5% % 5% 2% 10 3% 15% 33% 49% Live in the MLK area? Have access to adequate Have good management Have good office Have good technical Have good computer 2% 5% 5% 3% 5% 5% Have good reading and 2% 2% 17% 1 15% 7% 12% 24% 49% 27% 2 45% 59% 83% 33% 6 55% 61% 4 15% 2 3% None A few Some Everyone C-12

15 What are your market conditions? In the last 5 years, has your business: In the next 5 years, do you expect your business will: What are your market conditions? Improve(d) Decline(d) Stay(ed) same % 10 71% 5% 24% In the next 5 years, do you expect your business will: 24% 5% 71% In the last 5 years, has your business: 35% Stay(ed) same Decline(d) Improve(d) C-13

16 What about your business products or services? Did you add or expand your product line or services in Do you plan on expanding your product line or services Yes What about your business products or services? No 63% % 25% Do you plan on expanding your product 25% 75% Did you add or expand your product line or 3 63% No Yes C-14

17 What about your internet business markets? What percent of your business is presently done on the What percent do you think you will do on the internet in What about your internet business markets? 5% 15% 25% 5 75% 10 51% 27% 1 5% 5% 2% 10 35% % What percent do you think you will do on the internet in the next 5 years? 3% % What percent of your business is presently done on the internet? 2% 5% 5% 1 27% 51% % 5 25% 15% 5% C-15

18 What is your business trade area - what percent of your business is from residents or businesses of: MLK? Downtown Tacoma? Elsewhere from Tacoma? Elsewhere from Pierce y? Elsewhere from Washington State? Elsewhere in US? 5% 15% 25% 5 75% 10 17% 46% 17% 6% 9% 3% 3% 10 26% 39% 23% 13% 10 9% 14% 29% 4 9% 10 3% 14% 14% 32% 27% 3% 10 15% 37% 22% 19% 7% % 4% What is your business trade area - what percent of your business is from residents or businesses of: Elsewhere in US? 4% 21% 5 Elsewhere from Washington State? 7% 19% 22% 37% 15% Elsewhere from Pierce y? 3% 27% 32% 14% 14% 3% Elsewhere from Tacoma? 9% 4 29% 14% 9% Downtown Tacoma? 13% 23% 39% 26% MLK? 3% 3% 9% 6% 17% 46% 17% % 5 25% 15% 5% C-16

19 What is your emerging or future customer profile? Business customer more likely to be? Regional What is your emerging or future customer profile? Local 56% 44% Business customer more likely to be? 44% 56% Local Regional C-17

20 What is your emerging or future customer profile? Business customer more likely to be? Startup What is your emerging or future customer profile? Established 32% Business customer more likely to be? 6 32% Established Startup C-18

21 What is your emerging or future customer profile? Business customer more likely to be? Small What is your emerging or future customer profile? Large 63% 37% Business customer more likely to be? 37% 63% Large Small C-19

22 What is your emerging or future customer profile? Business customer more likely to be? Internet What is your emerging or future customer profile? Traditional oriented 23% 77% Business customer more likely to be? 77% 23% Traditional oriented Internet C-20

23 Existing conditions - how would you rate the following MLK image or brand to outsiders on a scale of 1 to 5 where 1 is the lowest quality and 5 the highest? Provides safe, crime-free environment? Presents clean, aesthetic appearances and Provides quality customer goods and services? Provides range of quality housing choices? Provides good development potentials and regulations? 1-very low 2-low 3-moderate 4-high 5-very high 17% 39% 32% 7% 5% 10 7% 56% 22% 1 5% 10 5% 37% 34% 22% 2% 10 15% 31% 46% % 3% Existing conditions - how would you rate the following MLK image or brand to outsiders on a scale of 1 to 5 where 1 is the lowest quality and 5 the highest? Provides good development potentials 3% 25% 3 2 Provides range of quality housing 46% 31% 15% Provides quality customer goods and 2% 22% 34% 37% 5% Presents clean, aesthetic appearances 5% 1 22% 56% 7% Provides safe, crime-free environment? 5% 7% 32% 39% 17% very high 4-high 3-moderate 2-low 1-very low C-21

24 Existing conditions - how would you rate the level of existing development in MLK? Overall MLK subarea development? MLK/HIlltop Business District development? Tacoma General/Mary Bridge Children's Hospitals area? St Joseph Medical Center area development? McCarver School area development? MLK Way corridor development? 11th Street corridor development? 1-very low 2-low 3-moderate 4-high 5-very high 16% 5 32% 3% 10 16% 53% 29% 3% 10 16% 32% 3 14% 10 3% 11% 37% 39% 11% 10 6% 35% 53% 3% 3% 10 14% 5 31% 6% 10 15% 41% 44% Existing conditions - how would you rate the level of existing development in MLK? 11th Street corridor 44% 41% 15% MLK Way corridor development? 6% 31% 5 14% McCarver School area development? 3% 3% 53% 35% 6% St Joseph Medical Center area 11% 39% 37% 11% 3% Tacoma General/Mary 14% 3 32% 16% MLK/HIlltop Business District 3% 29% 53% 16% Overall MLK subarea 3% 32% 5 16% very high 4-high 3-moderate 2-low 1-very low C-22

25 Planning priorities - how would you rate the following actions for business development? Establish business retention programs? Recruit, retain, expand retail businesses? Recruit, retain, expand hospital and medical services? Recruit, retain, expand professional services? Recruit tourist and art services? Recruit, retain, expand restaurants and entertainment? 1-very low 2-low 3-moderate 4-high 5-very high 13% 13% 36% 31% % 10 12% 15% 2 41% 12% 10 13% 53% % 22% 32% % 2% 24% 39% Planning priorities - how would you rate the following actions for business development? Recruit, retain, expand restaurants and 2 39% 24% 2% 15% Recruit tourist and art services? 2 32% 22% 7% 2 Recruit, retain, expand professional 2 53% 13% Recruit, retain, expand hospital and medical 12% 41% 2 15% 12% Recruit, retain, expand retail businesses? 25% Establish business retention programs? 31% 36% 13% 13% very high 4-high 3-moderate 2-low 1-very low C-23

26 Planning priorities - how would you rate the following actions for marketing and promotional programs? Develop and identify an MLK brand and image? Expand MLK business web pages? Develop promotional materials and advertising? Target and recruit selected businesses? Inventory and identify available properties? Package and promote property redevelopments? Install directional and wayfinding tourist signage? 1-very low 2-low 3-moderate 4-high 5-very high % % 23% 25% % 14% 3 24% 17% 10 5% 13% % 10 13% 25% % Planning priorities - how would you rate the following actions for marketing and promotional programs? Install directional and wayfinding Package and promote % 1 Inventory and identify % 13% Target and recruit selected 23% % 5% Develop promotional 17% 24% 3 14% 7% Expand MLK business web 1 25% 23% 25% 1 Develop and identify an MLK 2 25% very high 4-high 3-moderate 2-low 1-very low C-24

27 Planning priorities - how would you rate the following city and MLK economic development efforts? Past 1-2 years? Previous 3-5 years? Previous 6-10 years? 1-very low 2-low 3-moderate 4-high 5-very high 21% 26% 29% 1 5% 10 22% 35% 35% % 3 3% 3% Planning priorities - how would you rate the following city and MLK economic development efforts? Previous 6-10 years? 3% 3% 3 27% 3 Previous 3-5 years? 35% 35% 22% Past 1-2 years? 5% 1 29% 26% 21% very high 4-high 3-moderate 2-low 1-very low C-25

28 What is your interest or possible involvement? Are your currently or are you willing to become involved Yes What is your interest or possible involvement? No Are your currently or are you willing to become involved in MLK No Yes C-26

29 Business survey comments Community Healthcare Streets are a mess with potholes everywhere. Every time there is a storm, our area floods, making it impossible to cross the street. The lack of street maintenance makes it difficult to attract new businesses and new customers. Graffiti, drugs, and panhandling are big problems. Over the past 9 years crime, drug, and gang activity has fallen substantially. However, over the past year or so it s on the increase and it does not seem the TPD gives a damn. Graffiti has become rampant and is becoming quite expensive to remove from some of the older brick buildings. Until these items are addressed there is going to be an uphill battle to change the image of MLK business district. Don' waste our $ on this (MLK brand) - it is what it will be as it evolves. This has not worked in downtown. No on directional signs until there is something a tourist wants to see up here. I have been to 2 meetings - you really don't want to hear from residents it is apparent. It s totally bogus to allow new construction not to have adequate parking - the city is ridiculous to let nonprofits get away with development that does not enhance the neighborhood. How about upgrading Safeway? Acupuncture Clinic of Tacoma I don't consider my business in the K Street area. I'm more associated with Stadium district. This is a waste of tax dollars. Cascade Regional Blood Services McGuire Bearing Company Bates Technical College This plan does not address concerns on Tacoma Avenue. My business is on Tacoma Avenue which is the poor stepchild of all of the subarea plans. It is at the edge of the MLK plan and the South Downtown plan. Because of the hillside, the corridor of Tacoma Avenue business district is somewhat of an area in and of itself. Tacoma needs to address its name sake street and not ignore it. It is the only viable north/south commercial vehicle corridor left in the city proper and should be promoted as such. Parking and partnering with UW Tacoma are surprisingly missing from this survey. Didn't answer #68 as it is too vague to conclude. Great opportunity to expand on a multi-cultural, urbane neighborhood. However, preservation of church buildings is important. Keeping the area clean is so important. Bringing in the arts can make such a difference, too. We are a sport fencing club. We are in the Hilltop because rent is at a level we can afford. We hope to someday own a building someplace close to downtown. A 10,000 square foot space would be adequate (rent would have to be low enough for us to lease-to-own.) Any Glynn, Metro Tacoma Fencing Club Anything you can do to help the business; and clean up the area well. Pan handlings are now everywhere in the area. Anything you can do to help the business; and clean up the area well. Pan handlings are now everywhere in the area. C-27

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