3 Step Listing System

Transcription

1 1) Price Psychology of Pricing Positioning 3 Step Listing System Market Price vs Market Value 2) Promotion Marketing & Advertising Presentation

2 3) Process Marketing People - Staff Showings and Feedback Offers and Negotiations Home Inspection Prep Closing Procedure & Checklist Final Walk Thru Procedure Customer Appreciation Social Proof - testimonial

3 1) Interview 2) Show Value 3) Show up 4) Sit down 5) Ask questions 6) Marketing 7) Price 8) Ask 9) Process 10) Leave 10 Step Listing Process

4 10 Questions to Ask During the Interview 1) How did you get my name and information? 2) Who Are You? ( What does the seller do for a living what is their story?) 3) Why Are You Selling? (Motivation) 4) What is your time frame? (When do they want to sell) 5) What is your cost of current ownership? (How much does it cost each month to maintain their home/ do they have a mortgage?) 6) What major updates have you made to your home in the past 5 years? 7) What are you looking for in an agent and your expectations? 8) How many other agents are you meeting with? If so, when? 9) How many decision makers are there? 10) What day and time can we meet?

5 - Bio If you are the type of people that wants a highly effective, aggressive, confident, a results driven yet an empathetic protector and advisor that will always tell you the truth, then I am the right person. I want to introduce myself in a unique way. Most home sellers ask the same questions when interviewing a real estate agent to represent them. I have compiled a list of the 10 most asked questions that should help you understand how I market and sell homes and my experience as a real estate professional and business owner. 1) Who is Bob McTague and how many years have you been selling real estate?my name is Bob McTague and I am the "Team Leader" of CNY Agent Team of RealtyUSA in Central New York. I have 2 beautiful boys and a wonderful wife. I am originally from the Boston area. I moved to Central NY in I have been helping buyers and sellers for the past 10 years. But before that time I was a business owner and real estate investor.in 2009, I formed a real estate team. Currently my business has grown to 3 agents and 2 full time marketing assistants. We have offices in Liverpool, North Syracuse, Camillus, Manlius, and Fayetteville - We all work hard to sell your home. 2) How many homes do you sell? I have been fortunate to help 210 buyers and sellers last year. This was accomplished with a team of 4 full time agents. My small team has already helped 160 people achieve their goals this year. The average real estate agent in Central NY only sells 8 homes per year. 3) Do you sell any homes in my area? Great question. I sell many homes throughout the Baldwinsville area. As mentioned on our call, I previously owned the first model home on Sun Meadows Way and have sold many resale and new construction homes in your neighborhood. Moreover, I have sold a home in almost every neighborhood in the Baldwinsville area.

6 4) What is your sales rate or list to sell ratio? We have a 98 to 99% list to sell rate, which means that if you take my professional advice on pricing your home will sell 1 to 2% under list price. 5) What is your average days on market for the homes you list? The average days on market for our clients is about 50 days. 80% of the homes we market sell in 30 days or less regardless if the seller enters into our 30 day home sale program. 6) What is your 30 Day Home Sale Program? It is an exclusive program that I offer. When you take my advice on pricing and enter into our program, I will guarantee that you will get an offer on your property in the price range determine. If this does not happen, you can exit our listing contract, or continue to market your property through my service, and when the property sells, I will rebate you up to 1% of the selling price! 7) Do you hold open houses? No. The reason is that open houses are not effective in selling homes. They are used by agents that do not have effective online marketing systems, and agents use open houses to find buyers for their business not your home. Also, most of the homes I market sell in the first 30 days... So there is no need or time for an open house. However, if you insist on having open houses I have eager agents at my side that would love to meet more buyers at your home and hold an open house or two :) 8) How do you communicate? I actually have a Communication Guarantee. We have to speak every week. You are always updated by either , TEXT, or phone about showings, feedback, marketing, statistics, etc... 9) I heard that if I work with a big team, I will get lost in the shuffle. Will I be working with Bob McTague? This is one of the biggest misconceptions out there. I run a real business. I employ 2 marketing assistants to make sure your home is exposed properly, your needs are attended to, and every detail is addressed. Most solo agents are bogged down with paperwork, and do not have the time or money to effectively market your property. You will be working exclusively with Bob McTague and his two personal assistants. Other team members may meet you if I am not available, however, I have a system in place to help homeowners, and I oversee the complete system to maximize the results. 10) Why should I work with you? Well if you read the answers to the previous questions, it may be obvious. :) However, most home sellers like you want to sell their home in less time while maximizing their profit. My systems do just that. I sell homes faster and for more money while reducing stress by implementing my 30 day home sale program, my exclusive Internet marketing system, my communication guarantee, and my performance guarantees.

7 Marketing Schedule We have experienced that the first 2 weeks of your home being listed are the most busiest for showings and offer activity, moreover, this is why we complete most of the marketing within the first two weeks. Week One - 1) MLS listing (Professional Photography) (Day 1)

8 2) Depending on your home, two descriptions will be written, one for the Multiple Listing Service (short version) and another for the marketing and flyers (long version) (Day 1) 3) Sign will be installed - This will happen 3 business days from the time your listing was entered into the Multiple Listing Service. (Day 3 to 5) 4) 8 part Color Brochures will be created. (Day 4)

9 5) Premium placement on Zillow and Trulia (Day 4 to 7) 6) Flyer box installed at sign and color brochures will be delivered to your home (Day 7 to 10) 7) Internet Marketing to over 60 websites will start (Day 7) ***Monitor Feedback and Price***

10 Week Two- 1) Internet Marketing to over 60 websites will be completed (Day 7 to 10) 2) Video will be created with Syndication to all major video sites (Day 7 to 10) 3) Neighborhood Postcards will be sent out (Day 7 to 10)

11 4) Dedicated facebook page will be created and a advertising budget will be established. (Day 10 to 14) 5) Post Standard newspaper ad will be placed (Day 10 to 14) 6) Craigslist Ad campaigns will be established and placed 3X per week (Day 10 to 14)

12 7) Google AD campaign placed (depending on commission package) ***Monitor Feedback and Price***

13 Some Branding Tools...