OVERVIEW PRESENTATION & FOOD FOR THOUGHT

Transcription

1 CHANGING THE REAL ESTATE MARKETING PARADIGM OVERVIEW PRESENTATION & FOOD FOR THOUGHT October 2017

2 THE WORLD HAS GOTTEN SMALLER LOCAL has become GLOBAL

3 HOW DO YOU PARTICIPATE IN THE NEW GLOBAL MARKETPLACE? An OFFICE is not enough A WEBSITE is not enough An MLS is not enough HOW DO YOU INCREASE YOUR SALES POWER?

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7 Enabling any motivated homeowner to provide a hotel service democratizing temporary housing Enabling any motivated driver to become a transportation service democratizing transportation

8 WHAT S HAPPENING HERE? This phenomenon has been dubbed the Digital Sharing Economy. Why not apply this to REAL ESTATE?

9 TODAY PROXIO IS APPLYING THE DIGITAL SHARING MODEL to IMPROVE THE WAY COMPANIES MARKET REAL ESTATE Harnessing the Power of the Crowd

10 TYPICAL PROPERTY MARKETING IS EXPENSIVE, AND RESULTS ARE HARD TO MEASURE Staff a Sales Office Post Flyers in the Window Wait for Buyers Design & Print Brochures Mail to Local Residents Hope Buyers Read & Respond Post Listings on Websites Update Periodically Hope Buyers See & Call HIGH FRICTION / LOW VISIBILITY

11 WHAT IF.? What if, instead of putting properties on a few websites and waiting for traffic, you put them in the hands of thousands of real estate professionals who are motivated to sell them to buyers they already know? What if those agents could - with just a click or two - beautiful brochures to their clients, post property photos on Pinterest, and share them through Facebook - all linked back to them, so they could capture leads from buyers all over the world? What if all of this was in multiple languages, so agents everywhere could participate and could easily serve foreign buyers or investors?

12 Proxio s worldwide network = 700,000+ agents Every one of them is motivated to sell!

13 PROXIO CREATES DIGITAL, SHAREABLE, TRACKABLE MARKETING Easy to ACCESS Easy to SHARE 100% ACCURATE MULTILINGUAL LOW FRICTION / HIGH VISIBILITY

14 BEAUTIFUL CONSUMER-FACING WEBSITE FOR EACH COMPANY TO DISPLAY PROPERTY PORTFOLIOS WITH TRANSLATIONS AVAILABLE IN 6 LANGUAGES English, Spanish, French Portuguese, Chinese, Japanese

15 CUSTOMIZED TOOLS FOR ALL AGENTS MOBILE-FRIENDLY AGENT WEBSITES Translates into 6 languages DIGITAL SALES KIT FOR ING CLIENTS Linked back to the agent

16 A Portfolio Website that Builds Itself with the Properties each Agent Chooses to Follow

17 Mobile-friendly, supports Phone Apps like WhatsApp

18 LEAD CAPTURE WITH INSTANT NOTIFICATIONS, TIME-STAMPING, AGENT AND MANAGER TRACKING Property Marketing on Proxio Showcase Brokers & Agents Back End DEVELOPER OR BROKERAGE SEES AGENT S PROGRESS AGENTS GET CREDIT FOR LEADS THEY GENERATE

19 DETAILED ANALYTICS ON MARKETING ACTIVITIES & YIELDS Capture your NEXT Listing!

20 EVERY AGENT BECOMES A MARKETING CHANNEL Touch buyers you d never reach, through agents you might not know 59

21 PROXIO S DIGITAL PLATFORM REDUCES MARKETING COSTS, INCREASES LISTING EXPOSURE, AND CLOSES THE LOOP ON ROI ANALYSIS INCREASES YOUR SALES POWER!

22 A NEW PARADIGM for Property Marketing Powerful, borderless digital system Transforms the old fashioned model into the digital sharing economy Solves challenges for all parties Everybody WINS: Company, Agent, Clients

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24 THANK YOU Janet Case, CEO

25 GOAL: DRIVE SALES VELOCITY & VOLUME Proxio s digital marketing and collaboration platform is a complete and powerful marketing system that connects: o the salespeople with the marketing materials o the marketing materials with the buyers o the sales managers and marketers with the sales team Our powerful back-end dashboard shows you exactly what happens all along the chain All Proxio services operate in multiple languages to enable worldwide marketing and networking

26 MAKES MONEY, SAVES MONEY DRIVES TOP-LINE REVENUE o o Portfolio accessible for sales team to see, send & sell Translates materials for foreign buyers ENABLES BUSINESS EXPANSION o o Entry into foreign markets, global partnerships Attract more sellers with digital capabilities SAVES ON MARKETING COSTS o o No more Dropbox accounts to distribute materials No more reprinting when something changes Creates A NEW CHANNEL of motivated agents who promote listings to earn commissions

27 CONNECTING THE WORLD OF REAL ESTATE Collaborative Marketing & Sales Platform for Real Estate

28 FAST FACTS ABOUT PROXIO Real estate technology company based in Silicon Valley; founded in 2008 The premier global real estate platform, now hosting > 700,000 agents Accelerating real estate sales through: Distinctive digital marketing for listings Collaboration and sales tools for agents Analytics & lead-tracking for brokers Cutting-edge websites and portals in multiple languages for consumers

29 POWERFUL DIGITAL PLATFORM Asset management & digital marketing in multiple languages Beautiful websites & mobile-friendly tools for brokers & agents Analytics & tracking of all activity for Management ENTERPRISE SEES AGENTS PROGRESS, GAINS COMPETITIVE ADANTAGE AGENTS GET MORE LEADS & MAKE MORE SALES

30 SaaS Platform with Bespoke Options Standard platform available to small / medium companies As little as one property Automated production of all marketing materials Low or no-touch sales and on-boarding process White-label platform available for large companies Scales up to unlimited number of properties Design-Build process to deliver customized features and functions Collaborative high-touch relationship

31 Multiple Segments: No Limits on Property Types New home communities Residential High-rises Luxury resale homes Commercial buildings Rentals, Resorts, Senior Housing, Land.

32 CASE STUDIES (Proxio Clients)

33 2 nd largest US Homebuilder ($3.4B) CHALLENGE: Connect with foreign brokers to deliver buyers for Lennar s new homes in the US PROXIO SOLUTION: 1. Multilingual website with Lennar s new homes portfolio 2. Tools for foreign brokers to promote Lennar inventory using the Proxio Showcase platform 3. Exposure of Lennar communities to US agents with foreign ties

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35 BENEFIT: Authentic Multilingual Presentations for Opening New Markets Accurate translations by native speakers (not machines) Deep search in language Controlled access for foreign companies Inventory always accurate and presented to spec

36 BENEFIT: Portfolio Management without Limits One unified location to manage all projects All information is digitized Any media type can be hosted Secure, tiered access based on business needs Master dashboard for complete system overview

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38 BENEFIT: All Media for Each Property Packaged Together and Easy to Manage, View or Distribute Videos Virtual 3D Tours High-resolution images Architectural renderings Floor Plans Market Studies Price Sheets Any PDF documents

39 Prestigious New York & London brokers partnered for global luxury sales CHALLENGE: Distribute materials on luxury high-rise condos to 17,000 agents all over the world, and track activity and leads PROXIO SOLUTION: 1. Multilingual website for every agent, with DE-KF portfolio 2. Master dashboard for executives from Douglas Elliman and Knight Frank to see their agents activity 3. Real-time notification of leads plus links to CRM systems

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42 BENEFIT: Information Distribution with Full Control All displays are Read-Only can be changed only at the source ensuring 100% correct information everywhere Changes are visible immediately on every display globally Multiple languages & currencies accommodate foreign clients, properties & employees All activity is tracked and visible in real-time

43 BENEFIT: Gives Agents More Sales Power Easy & credible positioning as luxury and new development specialists Improved digital presence with elegant multilingual, mobileoptimized websites Simple to or share correct property information Access to desirable, high-end listings in top markets

44 BENEFIT: Detailed Analytics on Marketing Activities and Yields Provides Insights for Management By Property, Agent, Region, Country, Channel

45 Luxury division of Realogy, $5.7B public real estate conglomerate CHALLENGE: Represent luxury properties from 8,000 agents all over the world in a beautiful and effective way PROXIO SOLUTION: 1. Elegant, multilingual website with entire luxury property portfolio 2. Multilingual website for every agent, with CB Luxury portfolio and Proxio marketing and social media tools

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48 BENEFIT: Add substance to your luxury & global story Shown: brokerage website for luxury listings One unified marketing site for all luxury listings In multiple languages Syndicated through a motivated agent channel with global reach Tracked and measured for real-time visibility and feedback

49 BENEFIT: Improve the marketing & sales process for distinctive properties Creates exceptional digital marketing with consistent branding Puts it in the hands of motivated agents for faster, more costeffective sales Reaches consumers anywhere in the world Shown: complete property marketing site and ebrochure >

50 BENEFIT: Capture More Listings with Exceptional Marketing High-end sellers expect exceptional marketing for their properties Multiple languages and syndication through a motivated agent channel with global reach means you can reach more potential buyers than your competitors Activity tracking and realtime feedback show sellers that your marketing works

51 LET US HELP YOU GROW! Ø Proxio Connect for agent networking over 700,000 agent subscribers from all over the world Ø Proxio Showcase for builders and brokerages, connecting properties with motivated agents locally, regionally, & globally through collaboration Ø Amazing digital marketing for consumers: single property sites; company websites; portals

52 Proxio: Helping our Real Estate Partners become Digital, Global, and Successful

53 CONNECTING THE WORLD OF REAL ESTATE THANK YOU Janet Case, CEO

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56 DRIVE SALES VELOCITY & VOLUME WITH COMPLETE MARKETING CONTROL Proxio s digital platform is a complete and powerful marketing system that connects: all digital assets & market reports; all salespeople with the marketing materials; all marketing materials with the buyers; all sales managers and marketers with the sales team. Powerful back-end dashboard & analytics show exactly what happens all along the chain Services operate in multiple languages to enable worldwide marketing

57 Proxio Showcase Streamlines & Accelerates Property Marketing Powerful Web-based System makes it easy to manage, market & track projects anywhere Any & all media available globally but controlled locally Transforms the old fashioned, inefficient paper brochure and presentation model into the digital sharing economy and empowers agents to sell Solves challenges for all parties links supply & demand efficiently, across markets & cultures Provides full marketing control plus reporting on activity and results