Unleash the power of Personalized Marketing

Transcription

1 Unleash the power of Personalized Marketing Klemen Dragar, CEE Sales Leader Klemen Koselj, CEE Customer Solution Professional 1

2 Vision is the art of seeing what is invisible to others. Jonathan Swift 2

3 67% of leading CMOs are exploring a complete reinvention of their business models to support emerging technologies and customer trends 67% of CMOs believe convergence of industries is the single greatest trend transforming businesses. Martech solutions grew by 80% last year Only 27% of CMOs are confident in their ability to deal with the customer data explosion Careful study of the customer journey is the priority of 82% of leading CMOs 3

4 The new marketer mindset the disruptor that marries creativity, data and technology to deliver unforgettable brand experiences to customers at every step of their journey. 4

5 Marketers challenges today Customer expectations for personal, frictionless experiences Continuosly improve ROI performance Finding insights of the ocean of customer data Omni-Channel touch points and the blurring of online and offline Disconnected ecosystem and myriad of tech choices 5

6 Delivering personalized experiences is a challenge everyday Data driven marketing is the answer! 6

7 What if you could Connect and harmonize disparate data, tools and processes to provide deep visibility and insights into your customers Visualize where customers are struggling and understand successful customer journeys to replicate them? Empower personnel to be more informed, analytical to make better business decisions. Have a content management system that knows what content is in it and gives you recommendations for the right content in each channel? Turn any real-time touchpoint into a channel for personalized marketing? Know exactly what audience to target based on cognitive insights from predicted customer behavior? 7

8 Deliver real-time personalized marketing today Design Predict Automate Optimize Connect Design best path to conversion across all your channels. Next best action or offer, based on customer behavior insights. Customer experiences across every channel. Leverage rules based on insights and behavior patterns. Disparate data and systems with open ecosystem. Real time alerts to meet targets Know who is likely to churn to take action. Consistent, personalized experiences where they are in their journey at scale. Experiences refreshed in real-time to stay relevant with each customer interaction. Extract more value from current tools, while innovating for the future. 8

9 Easy is the new loyalty. If your customers can t go from want to have, your competitors are only a tap away. 9

10 Watson Marketing helps you with: Personalized Marketing 10 Customer Insights Digital Experience

11 Now with Watson Marketing you can Personalized Marketing Marketers can connect with customers as individuals, wherever they may be, at scale. Personalized cross-sell offers increase sales 40% Customer Insights Visualize and optimize customer journey, by surfacing dynamic insights thru customer behavior, define meaningful segments and choose the next best action. ROI that pays back investment in 4 months 11 Digital Experience For marketers to create and deliver digital experiences with the right content for use in your marketing and merchandising efforts. Time savings of 1/minute per image

12 Personalized Marketing Create consistent and personalized customer experiences at every touchpoint using the power of data. 12 Campaign Automation Real-Time Personalization Automate a consistent customer experience across every channel. Let Watson help you personalize content and offers, wherever your customers are.

13 Campaign Automation Design customer experiences Journey Mapping Marketing Mobile Marketing 1 Social Marketing Offline Channels Strategic Services Automate engagement Sophisticated Campaigns Lead Management & Scoring Cognitive Location Weather Triggers Learns & Improves Connect data, tools, and processes Universal Behavior Exchange $ Budgeting & Operations CRM Integrations 13

14 Real-Time Personalization Optimize Rules Advisor A/B/n Testing Next Best Action Personalized Content Learns & Improves Instant Response Integrate Online Channels Offline Channels Inbound & Outbound Industry-Leading Scalability 14

15 Now with Personalized Marketing you can Campaign Automation Know when your campaigns are going to hit or miss targets with a cognitive analyst sending you real time predictions and updates on performance metrics. Marketing Assistant Real-Time Personalization Personalize content and offers in real-time across all channels. Real-time Personalization Content Hub Leverage cognitive by automatically tagging assets saving time vs manual tagging, increase accuracy and consistency across your asset portfolio. Content Tagging Real-Time Personalization Combine customer data, behavior and intent to suggest the most effective offers and content to tailor an individuals experience. Rules Advisor 15

16 Watson Marketing Campaign Automation With Watson you can design, automate, and measure customer experience across channels. Campaign Automation 16

17 Watson Marketing Campaign Automation With Watson, you have a cognitive analyst sending you real-time alerts. Campaign Automation Marketing Assistant 17

18 Watson Marketing Marketing Insights With Watson, create target audiences in minutes. Marketing Insights Audience Insights 18

19 Watson Marketing Real-Time Personalization With Watson, you can personalize cross-sell offers and increase sales 40%. Real-Time Marketing Rules Advisor 19

20 Watson Commerce & Marketing Content Hub With Watson, you can save 40 person weeks a year. Content Hub Content Tagging 20

21 Why organizations select IBM for Personalized Marketing Designed for the marketer, surfaces actionable insights in the tools they use every day. With Watson, unlock and identify hidden customer value in real time. Deliver the right content in context across channels, at scale. Connect disparate channel and customer behavior data to identify new possibilities. 21

22 For more information please visit: Klemen Dragar