They ve Enrolled in E-Statements NOW SET THE STAGE FOR SUCCESS!

Transcription

1 They ve Enrolled in E-Statements NOW SET THE STAGE FOR SUCCESS! Profit Principles FALL 2014 P2 THEY VE ENROLLED IN E-STATEMENTS... Now Set The Stage For Success! P4 $$$TRETCH YOUR MARKETING BUDGET Your Budget Can Play The Lead! P6 WHAT THE BUREAUS DON T WANT YOU TO KNOW Starworthy Information P8 ONE SITE FITS ALL Featuring Responsive Web Design P10 SHOW YOUR GRATITUDE with Corporate Branded Gifts

2 They ve Enrolled in E-Statements... NOW SET THE STAGE FOR SUCCESS! Your bank may be like many of our clients. You ve successfully promoted e-statements and have a growing number of e-statement users each month. You re saving hundreds or thousands of dollars in postage. Applause, applause, applause! So are you moving on to the next cost-cutting initiative? What if you could actually generate new business from your e-statements? Capitalize on the savings you ve already attained and add monthly income to it. Free Webinar THEY VE ENROLLED IN E-STATEMENTS... NOW SET THE STAGE FOR SUCCESS! WEDNESDAY, NOVEMBER 12, PM CST Scan this QR Code with your mobile reader to register at P2

3 By leveraging the marketing capabilities within your e-statements, you can: Effectively cross-sell new products and services On-board new customers beginning with their first statement Turn unprofitable accounts into profitable relationships Refinance loans that your account holders have at other financial institutions Drive your customers to your web site, online applications, and custom landing pages Educate account holders about personal finance Customize statements by account type Inform recipients of your latest specials, promotions, and bank news before they even click to view their e-statement Now that will really earn an applause! Take the next step by attending our webinar. P3

4 $$$tretch Your Marketing Budget YOUR BUDGET CAN PLAY THE LEAD! Why you should market to your customers: Customers are 6 times more likely than prospects to sign up for your services. It costs 6 to 7 times as much to acquire a new customer vs. retaining a current customer. A 2% increase in customer retention has the same effect as decreasing costs by 10%. Grow from within. Free Webinar STRETCH YOUR MARKETING BUDGET WEDNESDAY, OCTOBER 8, PM CST Scan this QR Code with your mobile reader to register at P4

5 Ways to Stretch Your Marketing Budget: On-Board New Customers With Targeted Matrix Campaigns Send Personalized Marketing Offers to Your Customers Use your Statements as a One-to-One Marketing Tool Add Marketing Promotions on Your Statement and Drive-Up Envelopes Utilize as an Effective Marketing Channel Leverage Social Media Marketing to Generate Business Let LKCS assist you in utilizing your marketing dollars for maximum return! P5

6 What the Bureaus Don t Want You To Know STARWORTHY INFORMATION By utilizing credit bureau data, you can easily target customers or prospects that qualify for your auto loans, mortgage and home equity products, credit cards, and installment loans. Potential borrowers appreciate these loan offers since they are relevant to their needs AND you ve eliminated their anxiety by letting recipients know that they meet your initial lending criteria. Once you decide that it s time to launch a credit data-based marketing campaign, it s easy to turn to your preferred credit bureau to get started. After all, it s their data. But, there are great reasons to purchase prescreen credit data from LKCS. With LKCS, you can receive credit data from any or all of the three credit bureaus. A few important differences to consider include: Data cost is usually less Lower minimum commitments Better customer service Customized campaign development and fulfillment Results reporting Data availability and supplemental demographics P6

7 Register for our upcoming webinar to learn more about what the credit bureaus don t want you to know. Free Webinar WHAT THE BUREAUS DON T WANT YOU TO KNOW WEDNESDAY, DECEMBER 10, PM CST Scan this QR Code with your mobile reader to register at Attend our upcoming webinar to learn more information or call to speak with a sales representative. P7

8 One Site Fits All FEATURING RESPONSIVE WEB DESIGN Website design has evolved from developing a separate website for a desktop, tablet, and mobile phone to developing a single site which responds to all devices. This flexible format provides the ability to accommodate all users, allowing you to control the presentation of your web content, providing a quality user experience. Responsive design has become an industry standard and is now a widely accepted development process. Responsive design provides many benefits including the following: Maintain one site versus two, three or more for multiple devices Present your entire site content to smart phone users Improve SEO by consolidating traffic through a single site address Automatically resize images and layout for optimal device based presentation Accommodate current user technology trends and those yet to come Keep control over changes with content management integration Scan this QR Code with your mobile reader. Don t have the app? Search for QR code reader in your app store. Contact LKCS to learn more about the opportunities responsive design can provide for you. For a free quote, complete our online quote request form at P8

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10 Show Your Gratitude WITH CORPORATE BRANDED GIFTS The holiday season is right around the corner! Avoid the stress, rush charges, and unrealistic deadlines by planning ahead. Choose your logoed promotional items and gifts today. Help your customers and staff enjoy the holiday season by giving gifts imprinted with special messages and custom branding. View our online Holiday Gift Book Catalog at Or, request your own Gift Book by ing us at with the Subject Line: Gift Book Request. You will find a wide range of products to meet your budget needs. Need help finding the perfect gift or something specific? Visit our website at to search for unique logoed products. Contact us at to speak with a sales representative. LKCS also has a wide selection of corporate holiday cards. Contact us for discounted pricing! Scan this QR Code with your mobile reader. Don t have the app? Search for QR code reader in your app store. P10

11 View our online Holiday Gift Book Catalog at Or, request your own Gift Book by ing us at with the subject line: Gift Book Request. P11

12 AICPA Service Organization Control Reports 4130 Plank Road Peru, IL SERVICE ORGANIZATIONS SOC aicpa.org/soc Formerly SAS 70 Reports Address Service Requested Best Budget Planner USE YOUR EASY BUTTON! Make your marketing easier and more cost efficient! LKCS can fulfill almost all of your marketing needs. Save precious time by consolidating multiple marketing service providers to the one you can rely on. Use campaign marketing to communicate your same marketing message across several marketing channels. LKCS will work directly with you to develop, create and coordinate your custom cross-media campaigns. Contact LKCS today to discuss how we can help you stretch your marketing budget for next year MARKETING DESIGN PRINT MAIL WEB STATEMENTS LKCS