PARTNERSHIP PACKAGE RETAILING EVENTS RESEARCH INDUSTRY

Transcription

1 2015 PARTNERSHIP PACKAGE RETAILING EVENTS RESEARCH INDUSTRY

2 DIRECTORS Dr. Kyle B. Murray is a Prfessr f Marketing and Directr f the Schl f Retailing at the University f Alberta's Schl f Business. Kyle studies human judgment and decisin- making. His wrk uses the tls f experimental psychlgy and behaviral ecnmics t better understand the chices that cnsumers make. Prfessr Murray's research has been published in leading jurnals in marketing, management infrmatin systems and rganizatinal behavir and has authred tw bks, The Retail Value Prpsitin and CB. His research has applicatins in shpper marketing, custmer lyalty, electrnic retailing, and pricing. Dr. Murray has cnsulted in these areas fr clients including the Cmpetitin Bureau f Canada, General Mtrs, Industry Canada, Jhnsn and Jhnsn, Leger, The Research Intelligence Grup, LyaltyOne, and Micrsft. Emily Salsbury is the Acting Executive Directr f the Schl f Retailing and has ver 14 years f experience wrking with retailers and shpping centres. Her innvative strategies and unique apprach have prpelled start- ups int millin dllar ventures. Her passin fr custmer service and staff retentin, have ignited sme f the mst creative and engaging retail envirnments. She brings an understanding f buying behavir and trend frecasting that helps clients make infrmed business decisins and manage risk. She knws hw t create a cmpetitive advantage thrugh the effective use f technlgy applicatins and trains small business n the imprtance f cllecting client data.

3 ABOUT The Schl f Retailing is a centre within the Alberta Schl f Business at the University f Alberta. The centre is entirely funded by the retail industry thrugh partnership, dnatins and events. The Schl f Retailing was established in 2006 t prvide glbal leadership and educatin and is ne f nly tw Universities in Canada t ffer a Bachelr f Cmmerce with a majr in Retailing & Services. Building n the strength f the prgrams ffered by the Alberta Schl f Business, we have develped a curriculum that balances a strng fundatin in the fundamentals f cmmerce with retail- specific training and an integrated prgram f real- wrd experience thrugh a variety f industry partnerships. The Schl f Retailing has a strng leadership team with a plan t grw the centre, engage mre retail industry and mst imprtantly cntinuusly prmte retail as a preferred career path. T reach ur team: Schl f Retailing University f Alberta 3-23 Business Building Edmntn, AB T6G 2R6 Emily Salsbury Executive Directr (780)

4 RETAILING Our Curriculum: PROGRAM Practical and Current The Schl f Retailing curriculum will fcus n a balance between theretical and practical learning in areas that will prvide students with the skills t succeed in their careers. Students cmplete the cre f the business schl prgram, retailing and services specific curses, learn frm retail business leaders wh will participate as guest lecturers thrughut each term, and access a c- p prgram and internships. Graduates will be eligible fr a Majr in Retailing and Services, r fr a Minr fr graduates majring in areas such as Accunting, Finance r Marketing. Chsing the Schl f Retailing majr in Retailing and Services prvides yu with the academic fundamentals fr a career in ne f the mst dynamic and fast- paced industries. Be well psitined fr success in the retailing and services sectr with a slid understanding f these fundamentals: Sund understanding f cnsumer behavir and decisin making Knwledge f institutinal characteristics and merchandising prcesses that differentiate managing retailing and cnsumer service rganizatins frm managing ther rganizatins Management f the frnt- line selling prcess Understanding f the prcess f delivering service quality Hands n learning gives students real- life experience. The majr in retailing and services includes an ptinal summer internship within a spnsring rganizatin, while als cnducting a prject under academic supervisin. Career Ptential Graduates are well psitined fr successful careers in peratinal and managerial psitins. Entry- level psitins fr graduates f the prgram are expected t include assistant buyers and stre managers fr larger stre peratins, and in the peratins, public relatins, and prmtins areas. Graduates are als well placed t initiate franchise r entrepreneurial ventures in the retailing and services sectr.

5 EVENTS JANUARY: NEW YORK TOUR FEBRUARY: LOS ANGELES TOUR MARCH: THOUGHT LEADERSHIP WEEK APRIL SEPTEMBER: WORK PROJECTS Students will head t New Yrk City fr Retail s Big Shw and a tur f sme f NYC s finest and ldest retailers. During Reading Week, students will head t Ls Angeles and Silicn Valley t visit sme f the mst influential retailers. A week f speaking sessins, events, and ur Thught Leadership Cnference led by great thught leaders in the retail industry. C- p students and summer students are placed in retail jbs while ur Schl f Retailing Cnsulting Grup wrks n varius prjects fr the retail industry. OCTOBER: RETAIL WEEK OCTOBER: RETAILING AWARDS This is the largest Retail Week in the cuntry with ver 60 retailers cnverging n campus fr a week f infrmatin sessins, speed, netwrking, and mre. This is the leading student retail- recruiting event in Canada. NOVEMBER: STORE TOURS AND SPEAKERS The Schl f Retailing plans turs and wrks with partners t have speakers n campus. Past turs have included Nrdstrm and West Edmntn Mall, as well as speakers frm ur varius partners. bra The Schl f Retailing Awards is an annual event that supprts the achievements f the retail industry in a spectacular intimate celebratin f retail leaders. This sld ut event hsts an executive audience and is ur key netwrking event fr students and industry prfessinals. DECEMBER: HOLIDAY EVENTS Varius hliday events h eld fr students at the cnclusin f the fall semester. Including guest speakers, infrmal events, and mre.

6 PARTNERSHIP PARTNERSHIP WITH THE SCHOOL OF RETAILING The Schl f Retailing partnership is an industry relatinship between the centre and a business that in turn prvides supprt with recruitment, brand awareness, cnsulting, research, events and mre. HOW MANY PARTNERS DOES THE SCHOOL OF RETAILING HAVE? The Schl f Retailing currently has 26 partners with a maximum f 30. Each year varius partners will turnver based n their needs and resurces and therefre we currently have 4 spaces pen fr WHY IS THERE A PARTNERSHIP? The Schl f Retailing des nt receive funding frm the University f Alberta. It is entirely funded by retail partnerships, cnsulting, dnatins, and events. HOW LONG IS THE PARTNERSHIP? The partnership term is ne year and can start any mnth f the year. January is the best time t begin the partnership in rder t take advantage and guarantee attendance at all events. HOW DO WE KNOW IF THE PARTNERSHIP WORKS FOR US? The partnership is an pen cnversatin. We have set events and dates where we have activities and events t participate in, hwever the partnership allws yu t d whatever yu wuld like n campus with ur resurces and students. HOW CAN WE ENSURE SUCCESS? It is imprtant t keep in mind that having a presence n campus is what creative success. If yu dn t have team members wh can be n campus at events, speaking in classes, and mre, yu will find the relatinship challenging. HOW DO I KNOW IF WE ARE A GOOD FIT? The Schl f Retailing team is here t ensure yu have success n campus. We will discuss with yu what is required t be successful. Smetimes it is resurces, many times a way f thinking. WHAT MAKES A SUCCESSFUL PARTNER? Engagement with students, awareness abut pprtunities, mentrship, industry experience, speakers, and having a presence n campus will ensure success. We will make yu aware f any pprtunities in the Schl f Retailing and the Schl f Business that we feel wuld be valuable t yur bjectives.

7 CURRENT PARTNERS

8 PARTNERSHIP MODEL THE SCHOOL OF RETAILING PARTNERSHIP MODEL Partnership with The Schl f Retailing prvides yu with a cmpetitive advantage in attracting tp talent and gaining brand expsure n campus. The Schl f Retailing ffers tw different levels f partnership: BRAND PRESENCE Base Partnership: $5,000 Our Brand Presence Partnership is a great way t get expsure year rund n campus thrugh: Classrm Speaking Sessins Jb Pstings Scial Media Research Newsletter This base partnership is required t have the recruiting package. RECRUITING PACKAGE Optinal Partnership: $5,000 Our Recruiting Partnership is great if yu are lking t meet, inspire, recruit, and hire students. It is als fantastic fr building brand culture and awareness n campus thrugh: Retail Career Fairs Speed Netwrking Events Infrmatin Sessins We recmmend that cmpanies with mre than 5 stres r mre than 50 emplyees cnsider the full $10,000 partnership. The partnership is an pen cnversatin. We have set events and dates where we have activities and events t participate in, hwever the partnership allws yu t d whatever yu wuld like n campus with ur resurces and students.

9 AWARDS CEREMONY THE 2015 RETAILING AWARDS Octber 7 th, The 2015 Retailing Awards is an pprtunity fr the Schl f Retailing t recgnize individuals and cmpanies making psitive innvative cntributins t the retail industry. Areas f recgnitin include: Retail Design Retail Leasing Retailer f the Year RETAILER OF THE YEAR AWARD The largest award f the evening, The Retailer f the Year Award, will be presented t the CEO f a Canadian cmpany that has demnstrated cntinual grwth and success in their business ventures. Cmpanies that have been recgnized by The Schl f Retailing in the past include Purdy s Chclates, Aritzia, and LUSH Csmetics. As a Schl f Retailing partner, yu receive tw cmplimentary tickets t the Retailing Awards.

10 RETAIL INSIDER RETAIL INSIDER insider.cm The leading nline publicatin shwcasing retail news, pinins and analysis fr Canadians. Funded in April 2012, Retail Insider is Canada's g- t surce fr infrmatin n what's happening in Canadian retailing. Retail Insider is published ut f The Schl f Retailing and features guest articles frm retailing students. CRAIG PATTERSON Editr- in- Chief and Funder insider@retail- insider.cm Craig is a retail cnsultant wh has studied the Canadian retail landscape fr the past 25 years. He hlds Bachelr f Cmmerce and Bachelr f Law Degrees, bth frm the University f Alberta. He's als President & CEO f Retail Insider Media Ltd. and an advisr t the SOR Cnsulting Grup.

11 PROGRESSIVE PASSIONATE RETAIL Jin us tday! SchlRetailing SchlfRetailing Linkedin