Call it bundling, call it synergy, call it social voodoo: At Sway Group, we know how to mix and match content marketing strategies for maximum

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2 Call it bundling, call it synergy, call it social voodoo: At Sway Group, we know how to mix and match content marketing strategies for maximum results.

3 Current Services ROSTER PROGRAMS: Sponsored Content Video Spokesperson MASSIVE PROGRAMS: Sponsored Posts Post Refresh Parties/Conversations Twitter Instagram Pinterest Massive Reach Campaigns LIVE EVENTS: At-home parties Hosted events Sway Social Bloggy Boot Camp AD NETWORK Display Video Text AD NETWORK Blog Themes/Logos Hosting Webinars

4 Why Sway RECRUITMENT: Finding the right influencers is hard! We do all of the work for you, including vetting and communication with our extensive network of over 90,000 influencers. PAPERWORK AND PAYMENTS: We handle all contracting, invoicing, payments and tax reporting. TRACKING: Your campaigns are only as good as the metrics that get generated. We have invested in robust reporting systems, including a proprietary tracking pixel system, to make sure that you get all of the data you need. REPORTS: We then sift through all of the data to tie it back to your specific brand KPIs, giving you a report that has data you can use.

5 Benefits of an Influencer Network For Brands: Increases efficiencies to identify the right influencers All contract negotiations handled through network Conflicts/awkward situations handled through network Outsourcing of project management, QA, coordination of post approvals For Influencers: Allows influencer to focus on content and community versus business side Dependable source for steady, high quality work Resource for strategic support and education

6 Sway Group is a Bridge Between Brands and Influencers More and more people are turning to their online communities as trusted information sources, and our network has the engagement, reach and influence to get your message heard. BRANDS The Content: Our campaigns deliver compelling posts that weave the brand story into the organic content of an influencer s platform. The Results: Sway Group knows how to find the right influencers for your brand we deliver the metrics to demonstrate your desired ROI. INFLUENCERS The Talent: Our Sway Roster is made up of a cross-section of top-tier influencers for customizable branded campaigns. The Reach: With more than 90,000 influencers in our Massive Sway network we have unparalleled distribution capabilities. Sponsored Content. Brand Ambassadors. Ad Network. Live Events. Research. Online Promotions. Social Media Management.

7 Who are The SITS Girls? Founded in 2008 and acquired by Sway Group in 2014, The SITS Girls is a place where influencers can find their tribe and grow their audience. It is a place for women who make their living online to connect with each other and share best practices. Unlike other networks who were created for the sole purpose of monetization, at The SITS Girls, community came first, and the monetization piece came second. This is crucial to who we are and why we are so powerful. To this day, we have an entire team focused on sharing educational resources, encouraging camaraderie, and creating conversations amongst our members. These conversations take place in our forums, at our live events, on our Facebook page and group, on Twitter and on Instagram. We dedicate a large amount of resources to our community, because we know that when our influencers are successful, our clients are successful.

8 The 4 Phases Of Running A Campaign With Sway Phase 1 Phase 2 Phase 3 Phase 4 Contract Signed/Campaign Approved Client Completes Questionnaire Dedicated Campaign Manager is assigned Kick-off call with CM, Sales Manager Timeline is generated Influencer recruitment Influencers are selected by Sway Client decides upon influencers Campaign Instructions are delivered to chosen influencers Influencers post content and submit links for QA Content is reviewed by QA Team Short form goes live Short form content is reviewed by QA Team Data is collected and analyzed Wrap-up Report is submitted to Client

9 Blogger Testimonials I've been working with digital marketing agencies for four years and Massive Sway is one of my favorites to work with. The staff at Massive Sway makes it their business to stay on trend with native advertising, blogging, and social media. I know when I am offered a campaign with Massive Sway that it will be professionally run in a way that benefits both my blog and the brand. - Camille Gabel, growingupgabel.com Working with Sway has been a great experience and asset to me and my business. I love how organized each campaign process is and how willing everyone is to help. I look forward to continuing to work with them and growing with them. - Da Vinci, yourlifeafter25.com

10 Blogger Testimonials Sway group is in incredible company to work with! All the women who work there are always available when I have a question about a campaign, or to run ideas by before I get started. Another great aspect of Sway is how encouraging they are to all bloggers big and small. They generously use their social media platforms to promote our great content, and might I say that it makes my month when I see something I created on their networks! - Justine Howell, thetypicalmom.com I love working with Sway! They are easy to work with, always providing very details instructions. They are always kind, which is a 'must' in companies that I work with, and they are on top of things, which is also very important. - Becky Mansfield, yourmodernfamily.com

11 Blogger Testimonials Partnering with the SITS Girls on campaigns has really helped my business grow. The SITS team helps to seamlessly connect influencers and brands helping to create quality campaigns with fantastic end results. I love working with The SITS Girls and connecting with quality brands who understand the value and importance of digital marketing through bloggers. - Mariah Leeson Giggles Galore "I have worked with Sway for a few years now and I am always impressed with how professional they are. They are eager to work hard, represent the blogger well, but they make opportunities for us to partner with some incredible brands. Plus my business and personal brand has developed and grown because of their encouragement and guidance. The gals at Sway are simply my fav! - Brittany Estes,

12 Online Profile of Today s Mom 85% of all brand purchases are made by women (She-Economy) 22% of women shop online once a day (Mindshare/Ogilvy & Mather) Nearly ALL moms seek out digital offers. (95%) (Direct Marketing Association) 55% of active social media moms purchase based on mommy blogger recommendations. (NPD Group)

13 Millennial Profile Large demographic with huge spending power $1.3t in annual spending $430b discretionary spending 83% of new moms are Millennials Millennials have the highest social networking penetration of any generation Highest Facebook and Twitter use rates Make up more than half of all U.S. Twitter users Two-thirds of Instagram users are millennials Account for four in ten digital video viewers (Instagram, Vine and YouTube) Millennials spend more than 5 hours a day on social media consuming User Generated Content (UGC) UGC is 20% more influential to millennials when it comes to purchasing and 35% more memorable Source: Babycenter.com, emarketer, Ipsos

14 Sway Group Services

15 Sponsored Post Campaigns Our Sponsored Blog Post programs seamlessly blend marketing campaigns and individual storytelling by influencers within our network. Each influencer shares a personal story about their emotional connection and/or need for your product or service through a custom content writing prompt that aligns with the overall brand messaging. All Sway posts include social media amplification. Sponsored Post Example Sponsored Post Example Sponsored Post Example

16 Proven Post Content Refresh We identify influencers who have previously written content that receives organic traffic from Google searches on the specific topics that are relevant to your consumers. These influencers then update their high traffic posts with your branding integrated into the conversation, driving awareness with their engaged audience. These posts are proven to perform well in search with long tail keywords in line with your consumers searches. Content Refresh Post Example

17 Twitter Party Twitter Parties are ideal for increasing conversation and awareness about your product or service, and they also drive relevant impressions to your brand assets (earned, owned AND paid). Sway Group partners with a select group of influencers to engage consumers on Twitter in a fastpaced organic dialogue. The campaign scripts and messaging align with your brand s messages.

18 Massive Reach Campaign Increase your brand s word of mouth exposure through social amplification using one of our Massive Reach campaigns. We activate influencers to socially share short form content (that drives to longer form influencer created infographics, deals, etc.) on either Twitter, Facebook, Instagram, or Pinterest using a defined set of keywords and hashtags during a specified time period. Tweet Amplification Example Pinterest Amplification Example Facebook Amplification Example

19 Live Events Our company has a long history of engaging with influencers in real time environments. We know how to generate excitement and get participants talking about your brand in an intimate, at-home setting. At our live events, influencers join together for fun and conversation with your brand at the center of the party. These events create a memorable experience and include initiativebased content created by influencers that can work forever for your brand. Live Event Post Example

20 Brand Ambassadors Want a traditional spokesperson with all of the benefits of a strong social following? Engage a Sway Brand Ambassador. Professional online publishers are uniquely positioned to help advertisers connect with their audience, and we ve got the campaign expertise to spark meaningful conversations and relationships. Our exceptional roster is comprised of high influence publishers in a number of content verticals including parenting, lifestyle, food, fashion, design, craft/diy, beauty and fitness. Brand Ambassador Post Example

21 Sample Influencers

22 How Does She? Monthly Page Views: 5.4M Monthly Unique Visitors: 3.3M Facebook Fans: 1.1M HowDoesShe.com is a site created by women, inspired by women, and dedicated to empowering and embracing motherhood and womanhood. Post for Nailbot Website: How Does She?

23 Amy Locurto Pinterest Followers: 175K Selected to be one of the first Pinterest ambassadors in Spring 2015, Amy Locurto of has made a name for herself in the DIY, Entertaining and Photography worlds. She is a graphic designer who has put her talents to work creating Printable Party Supplies, and more. Website: LivingLocurto

24 Jennifer Hadfield Monthly Page Views: 1.9M Monthly Unique Visitors: 462K Twitter Followers: 13K Facebook Fans: 417K Pinterest Followers: 215K Instagram Followers: 79K Jennifer Hadfield started her blog as a place to keep her creative ideas and projects. Tatertots and Jello s purpose is to encourage other people to develop their creative side and be supportive of one another. Post for Sleep Number Website: Tatertots & Jello

25 Da Vinci Monthly Page Views: 400K Monthly Unique Visitors: 150K Twitter Followers: 25K Facebook Followers: 11K Your Life After 25 is all about living life to the fullest when society makes you think it s all down here from here. Da Vinci lives in Atlanta, GA and speaks on a wide array of topics on her blog. Website: Your Life After 25