L.A.B. Powerful Business, Inspired Life. Book 4 - Trendgraphix & Market Watch ULTIMATE CLIENT RELATIONSHIP

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1 L.A.B. ULTIMATE CLIENT RELATIONSHIP Powerful Business, Inspired Life Book 4 - Trendgraphix & Market Watch

2 THE WHO Ultimate Database The List of Those Who Matter to You Getting to One (Share with one person in each category this week)) Current Buyer Clients Name Share what s happened in their search area Current Seller Clients Name Share what s happened in their neighborhood Past Clients Name Reconnect* with them using graphs that update them on their neighborhood. Sign them up for Market Watch. * just touching base Friends/Family Name (Church, PTA, Neighbors, etc.) Don t forget to be a resource. Give them information that will help them become your advocates. Business to Business Name (Local business owners; Painter, Handyman, Contractors, Networking Groups, etc.) Be the Real Estate Resource, give them an overall market update including Trendgraphix. If appropriate add them to Market Watch. Who do you know that would want a second home or investment opportunity? Name What percentage of your database are homeowners? What percentage of your database want to be homeowners? % % Activities Scheduled? Date Time TO DO: Cross-reference your database to know where they live (Realist, Intelius) How accurate is your database? Not Accurate at all Completely Accurate 1

3 THE WHAT Ultimate Engagement The Practice of Relationship Click to view the Seattle Real Estate Market Click to find out what your home is worth Include in your signature Annual Neighborhood Market Update for Homeowners Call to Action Conversation HOW TO SHARE ON SOCIAL MEDIA 1. Login to Trendgraphix via MyDesk 2. Choose area 3. Choose property type 4. Choose ranges 5. Show chart 6. Click Post-to-Web 7. Copy link 8. Share online with call to conversation What other ways can you use Trendgraphix to engage your clients?) 2

4 THE HOW Ultimate Tools Technologies and Tactics for Success Trendgraphix Post-2-Web charts AUTOMATICALLY Update each month! Listing Presentation & Home Buying System On your website I Use Trendgraphix Listing Presentation In Homebook at a Listing Buyer Consultation With Cloud CMA (Content Pages) Link(s) in Mobile App Details Page Embed on website Cloud CMA Open House Social Sites Hyperlink in Signature TO DO: Create a post-to-web for your market area. Add the link to your Broker Details page (Mobile App) How confident are you with using Trendgraphix? Not confident at all As confident as possible 3

5 Harness the Power of your App Eastside Real Estate Trends 1. In Trendgraphix - select your criteria 2. Choose Post-2-Web (agree to terms) 3. Copy Link it code (Ctrl + C) 4. Paste link in My Mobile Manager URL link 5. Title the link s name (what a consumer would understand) i.e.: Seattle Condo Market 6. Click Update What links will you add to your Broker Details page? (i.e.: Trendgraphix, video links, Seahawks schedule, golf course information) How to edit your details via My Mobile Manager are found in the Mobile Ready Library How will you name them to be clear? ( What s happening in Portland, Lake Union Condo Market ) 4

6 THE WHY Ultimate Expertise Confidence & Competence to Empower You [ek-sper-teez] Expert skill or knowledge; expertness; know-how How do you calculate Months Supply of Inventory? How do you explain Months Supply of Inventory or Absorption Rate? (Based on closed sales or based on pending sales) How do you explain the difference between a Buyer s Market, Seller s Market and Neutral Market? Clients want their brokers to bring a clear understanding to market trends and how they affect their decisions in buying and or selling real estate. TO DO: Create a Trendgraphix report for your neighborhood. How confident are you in analyzing and explaining Trendgraphix to a client? Not confident at all As confident as possible 5

7 MARKET WATCH (Branded) Create a Market Watch for your neighborhood Choose Market Watch Frequency 1 Choose location Get report Choose radius Schedule updates (choose frequency) Create a Market Watch for 3 Homeowners Name Address What are the benefits of weekly and bi-weekly, versus monthly delivery? Dear [homeowner], I ve set up a report that you will receive [frequency chosen] via . It will give you an update on what s happened in your neighborhood. When you have questions, please let me know. 6

8 It s all about relationships John L. Scott Real Estate Some offices are independently owned and operated.