Thursday 18 May 2017 Afternoon

Transcription

1 Oxford Cambridge and RSA Thursday 18 May 2017 Afternoon AS GCE BUSINESS STUDIES F291/01 An Introduction to Business * * Candidates answer on the Question Paper. OCR supplied materials: None Other materials required: A calculator may be used Duration: 1 hour * F * INSTRUCTIONS TO CANDIDATES Write your name, centre number and candidate number in the boxes above. Please write clearly and in capital letters. Use black ink. HB pencil may be used for graphs and diagrams only. Answer all the questions. Read each question carefully. Make sure you know what you have to do before starting your answer. Write your answer to each question in the space provided. Additional pages may be used if necessary but you must clearly show your candidate number, centre number and question number(s). Do not write in the barcodes. INFORMATION FOR CANDIDATES The number of marks is given in brackets [ ] at the end of each question or part question. Your Quality of Written Communication will be assessed in the question marked with an asterisk (*). The total number of marks for this paper is 60. This document consists of 16 pages. Any blank pages are indicated. A calculator may be used for this paper [M/500/7948] DC (RCL (KM)) /2 OCR is an exempt Charity Turn over

2 2 Piglets Pantry Ltd (PP) Piglets Pantry Ltd (PP) is a small business that was started in 2011 when entrepreneur Joanna Hunter left her job to fulfil her dream of setting up a bakery serving really good food. PP started out by making pies. Popular pies include butternut squash and spicy vegetable, steak, and chicken balti. The pies are still made to the same traditional recipes which Joanna designed and all the fillings are made by hand. The food is mostly sold at sporting events such as in football stadiums. 5 PP began by selling at Brighton and Hove Albion s football stadium and by 2012 it was selling between 8,000 and 10,000 pies a game. PP s website states, We sell more pies than any other stadium in the UK wow! PP now sells its products at many other sporting events. PP s products now also include other savoury items (such as quiches and sausage rolls) and sweet items (such as cakes). Joanna is keen to keep in touch with customers requirements and so PP carries out primary research. New products are being developed and sold all the time and 2015, for example, saw the launch of the Wakey Wakey Breakfast pie. The company has won a number of awards in its short lifetime, including four Golds in the British Pie Awards in To expand so quickly and so successfully, PP needed a clear plan, a thorough knowledge of market trends and a willingness to listen to customer views via primary research In 2013 PP created a new website. The website, which performs a number of useful functions, also provides information about the business and how it operates. PP is keen to develop a positive relationship with its suppliers and tries to always use locally sourced fresh ingredients where possible. All meat used by PP is from UK farms. People matter as well. When it comes to employment, PP s website states that, We employ people not CVs*. We are passionate about our pies, everyone who works with us or for us will either have had a hand in making or tasting our lovely food. 20 PP looks set for further success in the future. *CV stands for Curriculum Vitae a written statement of a person s qualifications and work experience. It is submitted when applying for a job.

3 3 Answer all questions 1 (a) PP is a small business. State two ways to measure the size of a business [2] (b) State what is meant by primary research.... [1] (c) State one reason why PP might use sampling methods as part of its market research.... [1] (d) PP might also use secondary data as part of its market research. Outline two sources of secondary data that PP could use to gather information about its customers [4] Turn over

4 (e) To expand so quickly and so successfully, PP needed a clear plan (Line 14) Outline two ways in which PP could benefit from business planning [4]

5 5 2 Analyse one possible effect on PP of a reduction in competition in the market for food at sporting events. You may draw a diagram in the space below as part of your answer, but it is not necessary in order to gain full marks [6] Turn over

6 6 3 In 2013 PP created a new website (Line 16). Analyse two reasons why it is important for PP to have an effective website. [10]

7 Turn over

8 8 4 Discuss how a change in social influences might affect PP. [14]

9 Turn over

10

11 11 5* Evaluate how the continued success of PP might affect its stakeholders. [18] Turn over

12 12

13 13 END OF QUESTION PAPER

14 14 BLANK PAGE PLEASE DO NOT WRITE ON THIS PAGE

15 15 BLANK PAGE PLEASE DO NOT WRITE ON THIS PAGE

16 16 PLEASE DO NOT WRITE ON THIS PAGE Oxford Cambridge and RSA Copyright Information OCR is committed to seeking permission to reproduce all third-party content that it uses in its assessment materials. OCR has attempted to identify and contact all copyright holders whose work is used in this paper. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced in the OCR Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download from our public website ( after the live examination series. If OCR has unwittingly failed to correctly acknowledge or clear any third-party content in this assessment material, OCR will be happy to correct its mistake at the earliest possible opportunity. For queries or further information please contact the Copyright Team, First Floor, 9 Hills Road, Cambridge CB2 1GE. OCR is part of the Cambridge Assessment Group; Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.