CXI 360 Europe Executive Study Tour May 2019 EXECUTIVE STUDY TOUR INFORMATION BROCHURE

Transcription

1 The Customer Experience and Insight (CXI) Research Group presents CXI 360 Europe Executive Study Tour May 2019 EXECUTIVE STUDY TOUR INFORMATION BROCHURE

2 CXI360 EUROPE: MAY 2019 A 360-degree view of experience, designed for busy professionals. >> BARCELONA, SPAIN >> AMSTERDAM, NETHERLANDS >> WORLD RETAIL CONGRESS (WRC) Technology, consumer and market trends are constantly evolving. It can be hard to keep up with let alone get ahead so make the most of your time with our CXI 360 executive study tour. CXI 360 is a new kind of executive education program centered on a week of experiential immersion. During the tour, you will be exposed to technology concepts, consumer cultures, and experience formats that are shaping consumption globally. Learning starts with a day at the Australian Graduate School of Entrepreneurship (AGSE) in Melbourne. Teleconferencing is available for interstate and international attendees. This is where you ll first join the group of people executives, designers, marketers and consultants just as passionate about CX as you are who you will be spending your week-long journey with. This journey will take you across the world to be inspired by the best in CX and learn directly from industry and academic experts. Then it s back to Melbourne to integrate your insights and share them with your colleagues. Fortified learning Your learning journey progresses through five phases across Australian and European hubs of cultural and technological innovation: FOUNDATION PRE-TOUR WORKSHOP Day 0 (TBC): Melbourne Your initial learning day will set you up for success on your journey. We will introduce you to our experiential learning approach, cover the key trends and cases informing your itinerary and highlight expected outcomes. IMMERSION LEARNING WORKSHOP, CX AND COMPANY VISITS May 10 11: Barcelona Learn first-hand from leading experiences and experience leaders in Barcelona, who will tell us how they define their brand s experiences to capture the hearts and minds of their customers. ASSIMILATION CX WORKSHOP AND MORE CX May 12 13: Barcelona Take time out to absorb your journey so far at EADA Business School, with a half-day workshop facilitated by some of the world s leading experts in marketing. In, there are further opportunities to learn from experience leaders. INSPIRATION WRC May 14 16: Your journey culminates at World Retail Congress (WRC), where you can be inspired by a multitude of diverse visionaries and put your finger on the pulse of the latest technology and consumer trends. INTEGRATION POST-TOUR SHOWCASE Day X (TBC): Melbourne Turn experience and inspiration into actionable insights for you and your organisation in an informal showcase session allowing you to present key learnings to your colleagues.

3 Further information Throughout your journey you will network with CX-driven professionals and share your experiences as you: meet some of the world s best experience creators and makers see the latest experience formats, techniques and innovations collectively work on case studies at AGSE and the EADA Business School get a picture of how new technology is being applied along the customer journey develop your ideas with expert guidance and firsthand insight reflect on and take away key learnings through workshops and showcase days. This is executive education with a difference. The CXI 360 tour is intensive and rewarding, offering stimulation, inspiration and education in a one-week package. Who should attend? Chief Executive Officers Managing Directors Chief Operating Officers Marketing Directors Marketing Managers Regional and State Managers Merchandising Managers Digital/E-business Executives SWINBURNE.EDU.AU/360STUDYTOUR

4 Cost EARLY BIRD (ENDS 30 NOV 18): A$10,000 FULL REGISTRATION (ENDS 14 DEC 18): A$12,000 Prices are inclusive of GST and cover the following: Seven nights accommodation (single occupancy) networking dinner travel and transfers between European tour locations, airports and hotels WRC three-day pass with access to: > > carefully curated sessions designed to inspire and help drive your strategies forward including labs, ideas factory and plenary sessions > > the WRC Opening Party > > refreshments and the networking reception > > options to upgrade to include a seat to the World Retail Awards and Retail Study Tour. Costs exclude meals and drinks not specified in the itinerary, international flights between Australia/NZ and Europe, required visas or immunisations, optional cultural events, and personal/sight-seeing expenses. Cancellation policy Payments will need to be made in full via a registration form by the above mentioned dates. Due to necessary booking fees and ticket purchases, your payment may only be partially refunded. If a booking is cancelled within 30 days of the commencement of the program, we will happily accept a substitute delegate (fees incurred will apply), but if no appropriate substitute is nominated the following fees will be forfeited: Prior to 30 days of program commencement: 50 per cent Within 30 days of program commencement: 75 per cent Within 7 days of course commencement: full fee Tour and travel expectations ACCOMMODATION: Hotels provided will have a variety of amenities including wi-fi access and breakfast. All rooms are single occupancy. AIRFARE: An electronic ticket from Barcelona to will be provided. ATTENDANCE: Participants must attend all workshops and final showcase. ATTIRE: Business attire is required for the three-day conference. FREE TIME: Free time is scheduled during the study visit. Group activities may be organised during this time, but participation is completely optional. LUGGAGE: Luggage is limited to one carry-on and one checked suitcase. Please keep in mind that you are your own porter for the duration of the trip. TOURIST/ENTRY VISA: Depending on nationality and country requirements, participants may be required to obtain entry visas prior to departure. VACCINATION, MEDICAL AND TRAVEL INSURANCE: Delegates are responsible for all required vaccinations and are liable for costs of their own vaccines, and medical and travel insurance. Register Places will be limited. To register, please contact: KRISTY HORNE khorne@swinburne.edu.au or cxi@swin.edu.au SWINBURNE.EDU.AU/360STUDYTOUR

5 Tour leaders ASSOCIATE PROFESSOR SEAN SANDS Co-Director,CXI Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies. Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations, needs and desires. Sean frequently presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. PROFESSOR ALEXIS MAVROMMATIS Deputy Director of Pedagogical Innovation, EADA Business School Alexis is an executive graduate from the University of Cambridge (Sustainable Leadership) and Harvard Business School. PhD, and MSc in Retail Management from the University of Stirling. He worked for Carrefour and as a senior consultant for JDV The Retail Company, developing innovative store concepts for retailers and manufacturers (Carrefour, P & G, Coca-Cola, Masterfoods, Eroski). He teaches and researches in the areas of Marketing, Retailing, Multichannel strategies, Sustainability and Entrepreneurship. Alexis has been invited to more than 70 professional and academic conferences, and in 2012 was ranked 33rd Business Professor according to The Economist. KRISTY HORNE Client Liaison & Research Support, CXI Kristy has over 20 years' experience in the market research industry and brings a wealth of background knowledge to CXI. With a passion for relationship-building, she supports the research team and works closely with all of CXI s stakeholders to deliver the best results for every client. Kristy also manages CXI s ExChange and Executive Education programs, which are dedicated to enabling experience-focused organisations and leaders achieve their fullest potential.

6 Proposed itinerary Below is the proposed itinerary for the executive study tour. Please note that all the activities proposed are subject to change. DAY DATE PROPOSED ITINERARY CITY 0 TBC Pre-tour workshop Melbourne 1 Friday 10 May Saturday 11 May Sunday 12 May Monday 13 May Tuesday 14 May Wednesday 15 May Thursday 16 May 2019 Learning workshop at EADA Business School Welcome networking dinner Barcelona retail tour Free evening CX workshop at EADA Business School Free evening Hotel check-out Group transfer to airport Flight to Group transfer to hotel Free evening WRC 2019 Day 1 WRC 2019 Day 2 WRC 2019 Day 3 Optional: WRC Retail Awards Ceremony Optional: WRC Gala Dinner Barcelona Barcelona Barcelona Barcelona 8 Friday 17 May 2019 Hotel check out and departure X TBC Post-tour showcase Melbourne

7 CXI360 Europe Registration form 2019 Please return completed registration forms to Participant details (please use one form per attendee) First name: Last name: Company name: Position: Postal address: State: Country: Phone number: Post code: Mobile: Payment details Payment will be done via invoicing please complete the following details to be invoiced Business name: Contact name: Business address: ABN (or equivalent): Country: State: Post code: Accounts department Accounts department phone: Amount: Early bird (ends 30/11/18): A$10,000 incl. GST Full registration: A$12,000 incl. GST Authorised signature: Cancellations Due to necessary booking fees and ticket purchases, your payment may only be partially refunded. If a booking is cancelled within 30 days of the program commencement, we will happily accept a substitute delegate (fees incurred will apply), but if no appropriate substitute is nominated the following fees will be forfeited: Privacy policy Please note that the data we collect is treated in accordance with Swinburne's Privacy Statement available at Prior to 30 days of program commencement: 50 per cent Within 30 days of program commencement: 75 per cent Within 7 days of course commencement: full fee CRICOS 00111D TOID 3059

8 CRICOS Provider Code: 00111D Training Organisation Identifier: 3059 Copyright Swinburne University of Technology. All rights reserved. Reproduction in whole or part without written permission is strictly prohibited. The information in this publication was correct at the time of publication, November The views expressed by contributors in this publication are not necessarily those of Swinburne University of Technology or CXI Research Group.