3 Step Content ATM. (not using Ads/Sponsorships) Mani Vaya Founder, 2000 Books Founder, MillionDollarBookClub.com

Transcription

1 3 Step Content ATM (not using Ads/Sponsorships) Mani Vaya Founder, 2000 Books Founder, MillionDollarBookClub.com

2 Caveat: I am not a Professional Speaker (I just love to teach and share)

3 Caveat: I am not a Creator (I am an Entrepreneur & I want you to be one)

4 2000 Books World s Greatest Business & self help books summarized into 15 Minute Video Lessons

5 Million Dollar Book Club Book Club for Entrepreneurs with Million $+ Annual Revenue

6 Who am I? Former Physicist & Computer Engineer 12+ Years in High Tech Industry Used to Manage Billion $+ Cellphone Projects

7 Left a very lucrative High 6 Figure Engineering Career to start 2000 Books in 2015

8 1st Full Year in Business ( ) Built audience using Youtube/Podcast Monetization model: Youtube Ads, Podcast Sponsorships Revenue: $49K (After leaving a High 6 Figure career) The Creator dream was shattered :(. This is not real!! Realization: I have to be an Entrepreneur. Not a Creator

9 Creator Entrepreneur Social Media Channel is a Business Social Media is just a Marketing Channel I am a I use Marketing Channels to grow my Business Podcaster Youtuber Instagram Celeb etc Podcast Youtube Instagram etc

10 Marketing Channels we use for 2000 Books: Youtube Podcast Blog + SEO Marketing Facebook Ads Instagram Ads Joint Venture/Affiliate Partnerships

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13 Why am I concerned about Creators?

14 Ads & Sponsorships Media Platform Creator Life

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16 The Truth

17 Creator Mindset Borrow Land to build a Sand Castle Create content on Media Platforms Get paid through Ads & Sponsorships

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20 You don t own any Social Media Channels

21 You can build an audience on Social Media But you don t own the audience

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26 So what should you do?

27 Entrepreneur Mindset Own the Real Estate & Build a Stone Castle Create & Market Content Across Channels Acquire Audience Create Products & Services Create Marketing & Sales Systems

28 Which of these do you really own? FB Page/Group FB Pixel/Ad Account Instagram Followers Youtube Channel/Subscribers Twitter Followers Pinterest Followers Podcast / Podcast Listeners Website List

29 How to build Stone Castle on Your Own Land

30 Land You Own Stone Castles Your Content Website Your Marketing Funnels List Your Products/Services

31 3 Step Content ATM

32 1. Create Strategic Content & Repurpose It

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34 What is Strategic Content?

35 Content for Different Stages of your Prospect s Journey Know Like Trust Product Awareness Buy SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer Viral Worthy Educate People in your life Seed the Product or Service Launch Awareness Serves Existing Audience Inspire them Testimonials, Case Studies Pains, Challenges, Frustrations Why they need the product Authority Content Omnipresent Pre-Framing Personal Values, Beliefs Showcase Expertise Sales Pitch

36 Example: Marketing 101 Video

37 Education + SEO Worthy

38 Case Studies + Pre-Framing + Seed the Offer

39 Establish Authority

40 Offer for Affiliate Product

41 Showcasing Expertise

42 Make the Offer

43 Strategic Content - Marketing 101 Know Like Trust Product Awareness Buy SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer Viral Worthy Educate People in your life Seed the Product Launch Awareness Serves Existing Audience Inspire Testimonials, Case Studies Pains, Challenges, Frustrations Why they need the product Authority Content Omnipresent Pre-Framing Showcase Expertise Sales Pitch Refer/Repeat

44 Content Repurposing Framework Youtube Podcast Strategic Content Research Long form Content Libraries 1st Blog/SEO Video Asset Instagram Most Powerful Content Today FB Pinterest LinkedIn Twitter Marketing Channels 1st

45 Biggest Repurposing Key: Start with Video Youtube Podcast Long form Content Libraries 1st Blog/SEO Video Asset Instagram FB Pinterest LinkedIn Twitter Marketing Channels 1st

46 Dominate SEO Embed Lead Magnet Strategic Content Research Identify SEO Title Research Competition Create Amazing Video(s) Transcribe + Edit Create Rich Blog Post for SEO Embed Video(s) into Post

47 Download the Slides at MillionDollarBookClub.com/bonus

48 2. Build Your List using Strategic Content

49 The Bridge Content on Social Media Channels Marketing Your Products and Services

50 Marketing is the most Potent Follow Up Tool

51 Marketing is a game of Repetition

52 You don t own Social Media Audience

53 But you always own your List

54 Use Strategic Content to Build Your List Youtube 1-9% Conversion Podcast Blog/SEO Lead Magnet Instagram FB Pinterest LinkedIn Twitter List

55 Strategic Lead Magnet Delivers a Quick Win FREE! Something that audience craves Leads to Your Product or Service

56 3. Create Marketing Funnels using Strategic Content

57 Youtube Marketing Funnel Webinar Podcast Sales Page Blog Lead Gen Launch Sequence Instagram Direct Offers FB Pinterest LinkedIn Entrepreneurs Phone Sales Pixel Sponsorship Creators Twitter Offers Offers Offers Pixel Retargeting Ads Others Ads You Truly Own

58 Content for Different Stages of your Prospect s Journey Know Like Trust Product Awareness Buy SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer Viral Worthy Educate People in your life Seed the Product or Service Launch Awareness Serves Existing Audience Inspire them Testimonials, Case Studies Pains, Challenges, Frustrations Why they need the product Authority Content Omnipresent Pre-Framing Personal Values, Beliefs Showcase Expertise Sales Pitch

59 Marketing Funnel Know-> Like Sequences Your Principles, Values, Beliefs Your business story Educate (Your Best Content) Like -> Trust Sequences Establish Authority More personal stories Social Proof Trust -> Buy Sequences Educate about the Problem Educate them about Solution Testimonials/ Case Studies Limited Time Offers Repeat Buying Sequences Educate about the Problem Educate them about Solution Testimonials/ Case Studies Limited Time Offers

60 Need Help making the leap from Creator -> Entrepreneur? Text: (Personal) Slides: MillionDollarBookClub.com/bonus