Event Sponsorship Prospectus

Transcription

1 June 19 & 20, 2017 China National Convention Center, Beijing, China Event Sponsorship Prospectus

2 TABLE OF CONTENTS This week, LinuxCon hit Seattle, WA, and it was a truly excellent show. LinuxCon 2015 in Seattle was abso-fricking-lutely fantastic. I had a great time, learned a ton, and truly enjoyed the chance to hang out with so many friends and colleagues that I only get to see at such events. About the Event...3 Diamond Sponsorship...6 Platinum Sponsorship...7 Gold Sponsorship...8 Silver Sponsorship...9 Bronze Sponsorship...10 Sponsorship Grid At-A-Glance...11 Promotional Marketing Opportunities...12 Why Linux Foundation Events Are Different...13 Sponsorship Bundles & Custom Packages BRIAN LUNDUKE, NETWORK WORLD

3 At LC3, attendees can expect to collaborate, share information and learn about the newest and most interesting open source technologies, including Linux, containers, cloud technologies, networking, microservices and more; in addition to gaining insight into how to navigate and lead in the open source community. Four conferences in one, this event is a technical conference for developers, operations experts (architects, sys admins, devops), business, compliance and legal leadership and other professionals to come together in an informal setting to learn from open source experts, have fascinating discussions, collaborate with peers, and gain a competitive advantage with innovative open solutions. LinuxCon. This is where the leading maintainers, developers and project leads in the Linux community and from around the world gather together for updates, education, collaboration and problem-solving to further the Linux ecosystem. ContainerCon. Containers are revolutionizing the way we automate, deploy and scale workloads; from hardware virtualization to storage to software defined networking, containers are helping to drive a cloud native approach. Learn how to best use these technologies to your advantage. CloudOpen. The top professionals gather to discuss cloud platforms, automation and management tools, DevOps, virtualization, containers, software-defined networking, storage & filesystems, big data tools and platforms, open source best practices, and much more. 2,000 Attendees expected for inaugural event in LinuxCon, ContainerCon, CloudOpen China

4 Key Topics in 2017 include: Linux Development & Administration Cloud Technologies Cloud Native - Containers, Automation & Infrastructure Networking Community, Ecosystem & Compliance Embedded Linux & IoT LinuxCon attendees are technical and savvy. We had many in-depth technical conversations about Redis usage. You just don t get that kind of engagement very often. -REDIS LABS By The Numbers: 2,000+ Attendees expected in 2017 Over 95% of attendees visit sponsor booths onsite in other regions 80%+ of attendees expected from China; 95% from Asia Pacific; attendees from 35+ countries expected overall At least 50% of attendees make purchasing decisions or influence decision maker 600+ Companies in Attendance Key Benefits Include: + Thought leadership Increase brand awareness & recognition Highly targeted marketing opportunities Talent acquisition & recruitment Showing support of the Linux & open cloud communities Media exposure & PR announcements Showcase products, services & technologies Generate new partnerships, alliances & customers LinuxCon, ContainerCon, CloudOpen China

5 Who Attends: Developers Software Developers, Programmers, Maintainers and IT Professionals Operations IT Operations Experts, System Administrators and Chief Architects Business Senior Business Executives, Managers and Community Leaders Plus Students, Media, Analysts and other professionals Why They Attend: To learn about the newest and most interesting open technologies To get access to leading experts in both formal and informal settings To have fascinating discussions and collaborate with both peers and experts To gain a competitive advantage with innovative open solutions To explore career opportunities with the world s leading technology companies Attendee Demographics (Anticipated): INDUSTRY Aerospace / Defense 2% Associations / Trade Groups 1% Automotive / Transport 1% Banking / Finance 4% Carriers / Telecommunications 3% Education / Research 6% Government 1% Hardware / Computers / Electronics 10% Healthcare / Medical Devices 1% Media / Publishing 3% Software / Internet 59% Other 9% JOB LEVEL C-Level 5% VP 4% Director / GM 10% Manager 20% Individual Contributor 40% Academic 5% Other 16% JOB FUNCTION Development / Engineering 50% DevOps / Systems Administration 20% Executive Management 5% Press / Analyst 3% Legal / Compliance 1% Sales / Marketing / Product 9% Student / Academic 4% Other 8% LinuxCon, ContainerCon, CloudOpen China

6 DIAMOND SPONSORSHIP SPONSORSHIP FEE $60,000 4 AVAILABLE SOLD OUT Contact sponsorships@ linuxfoundation.org to secure your sponsorship today. Thought Leadership 15 MIN KEYNOTE SPEAKING OPPORTUNITY Sponsor to work directly with Linux Foundation on signoff for content of session. PRE OR POST CONFERENCE BLAST One time use of opt-in list to be sent by Linux Foundation. EDITORIAL INTERVIEW AND ARTICLE ON LINUX.COM Over 1M unique visitors per month. Linux Foundation to determine final interview content and delivery date. ASSISTANCE WITH PRESS BOOKINGS AT EVENT Helping you get the most out of an on-site announcement. Brand Awareness SIGNAGE Logo on conference signage. RECOGNITION IN PRE- CONFERENCE MARKETING Logo under diamond sponsors. SPONSOR DESIGNATION IN PRESS RELEASES Recognition as diamond sponsor. KEYNOTE STAGE BRANDING Logo prominently displayed on stage screens. COLLATERAL Laid out in a prominent location near registration. SOCIAL MEDIA PROMOTION OF SPONSORSHIP Sales, Marketing & Recruiting 20X20 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors. (3) LEAD RETRIEVAL SCANNERS Use at your booth. ACCESS TO EVENT PRESS/ ANALYST LIST Contact list shared two weeks prior to event for your own outreach. PRIVATE CONFERENCE ROOM Exclusive use of a meeting room throughout conference. Access & Education (20) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers. 20% off additional passes for staff/customers. (10) VIP RECEPTION PASSES Community Support WEBSITE Prominent logo display on all website pages. ONSITE RECOGNITION During opening keynote. LinuxCon, ContainerCon, CloudOpen China

7 PLATINUM SPONSORSHIP SPONSORSHIP FEE $42,000 8 AVAILABLE 7 AVAILABLE Contact sponsorships@ linuxfoundation.org to secure your sponsorship today. Thought Leadership SESSION SPEAKING OPPORTUNITY + 5 MINUTE PLENARY LIGHTNING TALK Sponsor to work directly with Linux Foundation on signoff for content of session. PRE OR POST CONFERENCE BLAST One time use of opt-in list to be sent by Linux Foundation. ASSISTANCE WITH PRESS BOOKINGS AT EVENT Helping you get the most out of an on-site announcement. Access & Education (15) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers. 20% off additional passes for staff/customers. (7) VIP RECEPTION PASSES Community Support WEBSITE Prominent logo display on all website pages. ONSITE RECOGNITION During opening keynote. Brand Awareness SIGNAGE Logo on conference signage. RECOGNITION IN PRE- CONFERENCE MARKETING Logo under platinum sponsors. SPONSOR DESIGNATION IN PRESS RELEASES Recognition as platinum sponsor. KEYNOTE STAGE BRANDING Logo prominently displayed on stage screens. COLLATERAL Laid out in a prominent location near registration. SOCIAL MEDIA PROMOTION OF SPONSORSHIP Sales, Marketing & Recruiting 15X15 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors. (2) LEAD RETRIEVAL SCANNERS Use at your booth. ACCESS TO EVENT PRESS/ ANALYST LIST Contact list shared two weeks prior to event for your own outreach. SHARED CONFERENCE ROOM Shared use of a meeting room throughout conference. LinuxCon, ContainerCon, CloudOpen China

8 GOLD SPONSORSHIP SPONSORSHIP FEE $30, AVAILABLE 8 AVAILABLE Contact sponsorships@ linuxfoundation.org to secure your sponsorship today. Thought Leadership 50 MINUTE SESSION SPEAKING OPPORTUNITY OR BOF Sponsor to work directly with Linux Foundation on signoff for content of session. ASSISTANCE WITH PRESS BOOKINGS AT EVENT Helping you get the most out of an on-site announcement. Sales, Marketing & Recruiting 10X10 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors. (2) LEAD RETRIEVAL SCANNERS Use at your booth. ACCESS TO EVENT PRESS/ ANALYST LIST Contact list shared two weeks prior to event for your own outreach. SHARED CONFERENCE ROOM Shared use of a meeting room throughout conference. Brand Awareness SIGNAGE Logo on conference signage. RECOGNITION IN PRE- CONFERENCE MARKETING Logo under gold sponsors. SPONSOR DESIGNATION IN PRESS RELEASES Recognition as gold sponsor. KEYNOTE STAGE BRANDING Logo prominently displayed on stage screens. COLLATERAL Laid out in a prominent location near registration. SOCIAL MEDIA PROMOTION OF SPONSORSHIP Access & Education (10) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers. 20% off additional passes for staff/customers. (5) VIP RECEPTION PASSES Community Support WEBSITE Prominent logo display on all website pages. ONSITE RECOGNITION During opening keynote. LinuxCon, ContainerCon, CloudOpen China

9 SILVER SPONSORSHIP SPONSORSHIP FEE $15,000 UNLIMITED Contact linuxfoundation.org to secure your sponsorship today. Sales, Marketing & Recruiting 10X10 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors. (1) LEAD RETRIEVAL SCANNER Use at your booth. ACCESS TO EVENT PRESS/ ANALYST LIST Contact list shared two weeks prior to event for your own outreach. Community Support WEBSITE Prominent logo display on all website pages. Brand Awareness SIGNAGE Logo on conference signage. RECOGNITION IN PRE- CONFERENCE MARKETING Logo under silver sponsors. KEYNOTE STAGE BRANDING Logo prominently displayed on stage screens. Access & Education (6) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers. 20% off additional passes for staff/customers. (3) VIP RECEPTION PASSES LinuxCon, ContainerCon, CloudOpen China

10 BRONZE SPONSORSHIP SPONSORSHIP FEE $8,000 UNLIMITED Contact linuxfoundation.org to secure your sponsorship today. Sales, Marketing & Recruiting 8X8 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Poviding excellent mindshare for sponsors. (1) LEAD RETRIEVAL SCANNER Use at your booth. Community Support WEBSITE Prominent logo display on all website pages. Brand Awareness SIGNAGE Logo on conference signage. Access & Education (3) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers. 20% off additional passes for staff/customers. (2) VIP RECEPTION PASS LinuxCon provides a unique opportunity to learn about a range of OSS projects/technologies, meet with developers and vendors, make important contacts, and have fun at the social events. I highly recommend LinuxCon (and other LF events) for anyone wanting to expand their understanding of the people, culture, and machinery behind Linux and OSS. -ALEX LUCCISANO, CISCO SYSTEMS LinuxCon, ContainerCon, CloudOpen China

11 SPONSORSHIP AT-A-GLANCE Contact to secure your sponsorship today. diamond 4 available sold out platinum 8 available 7 available gold 10 available 8 available silver unlimited bronze unlimited Editorial Interview and Article on Linux.com: Over 1M unique visitors per month. Linux Foundation to determine final interview content and delivery date Pre or Post-Conference Blast: One time use of opt-in list to be sent by Linux Foundation Onsite Recognition during Opening Keynote Session Speaking Opportunity: All sponsor content must be approved by Program Committee and Linux Foundation. 15 Minute Keynote 5 Minute Plenary Lightning Talk + Conference Session Conference Session or BoF Social Media Promotion of Sponsorship Sponsor Designation in Press Releases: Recognition as xxx sponsor in body of release Assistance with Press Bookings at Event: Helping you get the most out of an on-site announcement Private Conference Room: Exclusive use of a meeting room throughout conference Collateral Distribution: Laid out in a prominent location near registration. Recognition in Pre-Conference Marketing Keynote Stage Branding: Logo prominently displayed on stage screens Access to Event Press/Analyst List: Contact List shared two weeks prior to event for your own outreach Recognition on Event Website: Prominent logo display on all website pages Recognition on Event Signage: Logo on conference signage Exhibit Booth: The Technology Showcase is the hub of the event, providing excellent mindshare for sponsors Shared Shared 20x20 15x15 10X10 10x10 8x8 Lead Retrieval Scanners: Use at your booth Conference Attendee Passes: Full access passes to the entire conference for your staff or customers VIP Reception Passes % Discount on Additional Conference Passes Sponsorship Cost $60,000 $42,000 $30,000 $15,000 $8,000 One top level strategic sponsorship is also available. Please inquire for details. LinuxCon, ContainerCon, CloudOpen China

12 PROMOTIONAL MARKETING OPPORTUNITIES Contact linuxfoundation.org to secure your sponsorship today. Host an Evening Event $5,000 We re offering sponsors the opportunity to host their own evening event which we ll promote to attendees. Plan a party for 50 or 500; be as creative as you d like. Sponsor is responsible for all coordination and fees related to the event. We ll get the attendees there by promoting through s and onsite announcements to attendees. Note: A leveled sponsorship is required for this option. Hackathon, Dev Day or Mini Summit $10,000 and up A great opportunity to take advantage of our existing attendee base. Sponsorship includes promotion on our website and in event promotion as a co-located event, registration add-on opportunity on event registration form, plus venue space, internet and AV. This opportunity can be taken by multiple companies together. Note that at least one participating company must be a leveled sponsor. Please contact us for a customized offer. Conference Session Video Recordings $6,000 (ONE TRACK/ALL DAYS OF EVENT), $3,000 PER TRACK, PER DAY. Our event videos are viewed by thousands after the event. Your logo will be displayed on each talk s introduction screen providing huge visibility. Women in Open Source Lunch $10,000 Show your support of the women in our community that are helping to create the future of open source. Includes sponsor signage and verbal recognition at lunch. Lanyards $10,000 SOLD OUT Every attendee at the event will wear a name badge and lanyard and your logo will appear across the lanyard. Attendee T-Shirt $7,500 SOLD OUT Our designers always create fun shirts that are worn for years to come. Includes your logo on sleeve of shirt. Attendee Lounge $10,000 Sponsor a themed lounge such as DevOps, Containers, Cloud Native or Linux Lounge. Provides the space and snacks to get attendees collaborating. Includes sponsored signage in lounge areas. Onsite Happy Hour & Booth Crawl $20,000 Spark conversation about your brand during our Technology Showcase Happy Hour. Your company can host this evening with exclusive branding on all food and drink stations and prominently placed signage. Breakfast & Breaks $20,000 Includes large branded signage in breakfast and break areas, as well as recognition on event website. Attendee Evening Event $30,000 and up A great opportunity to support the community, make an announcement and more. Includes verbal recognition at the event and sponsor signage throughout the venue. Lunch & Learn $15,000 for 50 people, $25,000 for 100 people An opportunity to host a group of attendees and deliver your key message and thought leadership. Sponsorship includes lunch for specified number of attendees, promotion of lunch through all event channels and the opportunity to program lunch at your discretion. Note: A leveled sponsorship is required for this option LinuxCon, ContainerCon, CloudOpen China

13 Technologies Covered By Event: Linux Kernel & Subsystems, Systems Administration LinuxCon, Open Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Vault, Linux Security Summit Linux Foundation events are where the world s greatest technologists collaborate, meet and innovate. If you rely on open source, you need to be a part of Linux Foundation events. Containers & Cloud Native Computing Cloud Foundry Summit, CloudNativeCon/ KubeCon, Open Source Summit, ContainerCon, MesosCon, Node.js Interactive, Xen Project, Developer Summit, KVM Forum Networking, SDN & NFV Open Networking Summit, OpenDaylight Summit, OPNFV Summit, Open vswitch Conference IoT, Embedded, Mobile & Automotive OpenIoT Summit, Embedded Linux Conference, Automotive Linux Summit Big Data & Data Science Apache: Big Data, MesosCon Ecosystem, Community & Professional Open Source Apache: Big Data, ApacheCon, Open Source Leadership Summit, Open Source Summit, LinuxCon + ContainerCon, Open Compliance Summit, Open Source Forum It s well established that leading companies are using open source strategically to power their business. Smart companies realize that to gain a competitive advantage they must influence and learn directly from the open source maintainers, developers and IT managers who are steering the projects being used to create today s most innovative commercial products and services. Linux Foundation events are the only place where the world s leading maintainers, developers and practitioners across all of the most important open source software projects meet. From the enterprise to networking, embedded, IoT and cloud infrastructure, among others, Linux Foundation events are the best place to identify software trends early and inform future technology investments. They re also the ripest recruiting grounds in today s technology landscape. Visibility within the open source community is one of the best ways to advance your open source development work through connection with sophisticated users who are evaluating and buying the next generation of infrastructure, big data or cloud technology. If you want to influence, learn from or recruit these maintainers and developers, or reach the IT managers, cloud architects, network architects, infrastructure managers or administrators, Linux Foundation events are a must-attend and must sponsor. Invitation-Only Events LSF-MM Summit, Kernel Summit & Open Source Leadership Summit LinuxCon, ContainerCon, CloudOpen China

14 OVERALL 2016 AUDIENCE SNAPSHOT ATTENDANCE 20,000+ attendees 28% YoY Growth AUDIENCE BY COMPANY SIZE COMPANY SIZE SUM OF % % % REPRESENTING 4,000+ organizations Including corporations, associations and academic institutions worldwide % % % FROM 85 countries With representatives from US, Japan, Germany, Korea, UK and many more. More than 56% attendees are from the US LinuxCon, ContainerCon, CloudOpen China

15 CHINA CHINA OVERALL 2016 AUDIENCE SNAPSHOT CHINA (CON T) AUDIENCE BY JOB FUNCTION Development / Engineering 40% DevOps / System Administration IT / Dev Manager, Director & VP Marketing / Sales Executive Management Student / Academic Product Press / Analyst Other 2% 2% 6% 7% 6% 4% 13% 20% PRESS & SOCIAL MEDIA Linux Foundation events are highly engaging and interactive. Our events generated: 7, , ,000,000+ Over 150 media clips with 152,000,000+ impressions social media engagements on Facebook, Google+ & Twitter event keyword impressions on social media press in attendance AUDIENCE BY INDUSTRY Solutions Provider / IT Consultancy 2% Carriers / Telecom 5% Associations / Trade Groups / Foundations 6% Other 13% Education / Research 4% Software / Internet 48% Hardware / Computers / Electronics 22% LinuxCon, ContainerCon, CloudOpen China

16 Sponsorship Bundles & Custom Packages Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are happy to work with you to create a customized package to meet your organization s individual needs. Linux Foundation Corporate Members receive sponsorship discounts on Linux Foundation events. Please inquire for details. Contact sponsorships@linuxfoundation.org to secure your sponsorship today.