B R A N D G U I D E L I N E S

Transcription

1 1 BRAND GUIDELINES

2 INDEX biography 3 services 4 why we do what we do 5 our logo 6 do s 7 don ts 8 patterns 9 colour palette 10 our fonts 11 company imagery 12 business card 13 letterhead 14 signature 15 digital icons 16 wallpapers 17 our Graphics 18 2

3 BIOGRAPHY Hi, we are Acunov. Acunov is a smart remote bookkeeping and accountancy agency. We hate confusing jargon. We love crunching numbers. That s what we do, so you don t have to. Don t sweat the little stuff. We know your time is precious. Let Acunov help you restore your focus on what s important. We handle every-day burdens like pesky invoices or tedious expenses. Whether you are a promising new start-up company or an established organisation, our financial experts are here to take the edge off. 3

4 SERVICES We offer a range of remote services within this sector, and it all depends on what you need. We have four packages, offering a range of services, but you can also take a package and bolt on any services from a higher package. This way, you re not signing up to a premium package that contains services you won t ever need, just because it contains the one service you really need. We think it makes sense. 4

5 WHY WE DO WHAT WE DO Every company, no matter the size or industry, needs to keep on top of their books. For most, this is a necessary evil, and not a task that you want to spend time doing. We at Acunov understand this, and have come up with a remote solution that doesn t require monthly trips to the accountants, or spreadsheets coming out of your ears, or mountains of invoices and receipts that you don t know where to start with. The most common reason for mistakes on annual returns is leaving everything to the last minute putting off til tomorrow what could be done today let us take care of that and have peace of mind knowing your finances are being taken care of, to whatever degree of detail you want. Whether it s just the monthly and annual stuff, or the day to day books, we can take this stress away. We think companies should focus on growth, new ideas, innovative solutions to problems so let us be the innovative solution to your bookkeeping problem! 5

6 OUR LOGO DO S & DON TS 6

7 VERSIONS SPACING DO S MINIMUM SIZE 7

8 DON T USE COLOURS DIFFERENT FROM THE COLOUR PALETTE PROVIDED DON T STRETCH, CONFORM TO THE CURRENT PROPORTIONS RESPECT THE SPACING AREA DON TS 8

9 9 PATTERNS

10 COLOUR PALETTE PRIMARY COLOURS C: 0 ; M: 66; Y: 90; K: 0 R: 238; G: 112; B: 38; #ED C: 66 ; M: 0; Y: 28; K: 0 R: 74; G: 187; B: 193; #49BBC SECONDARY COLOURS K:100 R: 0; G: 0; B:0; #

11 OUR FONTS PRIMARY FONT Myriad should be used whenever possible to communicate key brand messages in headlines and display copy. It s available in multiple weights, and italics variants. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ! $%&/()=?^ì \ àòùèé*+@ç SECONDARY FONT Helvetica is used for all body copy, online and offline, and are alternate typefaces to use when Dax is not available or embeddable, such as when designing PowerPoint decks and s. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ! $%&/()=?^ì \ àòùèé*+@ç 11

12 12 COMPANY IMAGERY

13 13 BUSINESS CARD

14 LETTERHEAD The pattern can be used scaled as watermark for the letterhead. "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." "Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?" LIBBY JONES DIRECTOR

15 SIGNATURE LIBBY JONES DIRECTOR

16 DIGITAL ICONS fav icon app icon social media icon 16

17 WALLPAPERS Desktop Wallpapers can be downloaded in the following sizes: 1280 x x x x x x

18 18 OUR GRAPHICS

19 OUR GRAPHICS 19