New Educator Weekend

Transcription

1 New Educator Weekend Social Media: Advocating for Education, Building Your

2 Goals 1 Intro 2 3 Twitter, Best Practices + Personal Branding Hashtag Activism + Education Advocacy 4 Instagram + Best Practices 5 Tools + Resources

3 Social Media Survey

4 Getting to Know You

5 Social media moment: Is your local on social? cta.org/social

6 Twitter Twitter has 65 million users in the US, 254 million internationally 63% of users get the news on Twitter

7 Twitter No longer considered a social media platform, Twitter is now listed in the App Store as a news outlet.

8 Twitter 23% of all online adults (over 18) use Twitter More popular in urban areas & people of color

9 Instagram 28% of all online adults (over 18) use Instagram More popular with women & people of color, and urban areas

10 So...which social media platform should I use?

11 Depends on your goal!

12 What is your goal for using social media? Building my personal learning network (PLN) Connecting with my friends Changed your FB profile pic to support a cause? What is your goal for using social media? Enhance my lessons in class

13 Each platform has its advantages Public, ability to jump on national and local conversations, networking Visual and creative Largest social network Short and sweet! Easy to learn Can do everything text, video, photos, tagging, 360, live Politicians, leaders and educators have Twitter accounts Can be great to engage younger educators, students + parents Most CTA members know how to use Use of hashtags allows for larger audiences Show instead of tell Can speak to one s own community of friends easily

14 And disadvantages.. Must have a public account in order to use effectively Some may not feel comfortable with their photography skills Very insular, most people have private profile accounts, have to be friends to engage Only 140 characters to express an idea Must have the app in order to use effectively Becoming more corporatized (charging $ for posts to be seen) Can be a bigger learning curve (special language hashtags, retweets) Many older folks are not on it Many younger folks don t use it regularly Can be difficult to express certain topics visually Changes features often, privacy settings can be difficult

15 What about Facebook? Facebook is beneficial, but can be insular Great tool to keep in touch with people you know Many educators choose FB to keep in touch with family & friends. They use Twitter, Instagram, Pinterest, and/or LinkedIn for professional purposes

16 #CTAGTC What IS Twitter?

17 Benefits of Twitter Great to connect with people you don t know, but have similar interests Helps to build a Personal Learning Network (PLN) Hashtags allow for public content to be accessed easily

18 Demystifying Twitter-Speak Twitter handle or

19 Twitter-Speak A mention or to direct a tweet at someone. Added in front of a Twitter username when you want to get someone s attention or refer to them in a post.

20 Twitter-Speak *See handout for examples #: A community-driven word or phrase used to identify or label tweets on a specific topic or trend. *Hashtags can be the same as usernames but not always.

21 Twitter Explained Username/handle of Twitter account tweeting Username/Handle they are tagging in a tweet Hashtag relevant to the tweet Users who have engaged with the tweet Engagement: Retweets are shares,

22 What is a personal brand, + how can Twitter help? Meet & connect with others, share resources, participate in conversations Career & professional development opportunities Showcase your interests & expertise, be sought out for opportunities

23 ACTIVITY In groups, view handouts of CTA educators Twitter & Instagram bios Share out: How are they using Twitter or Instagram to build their personal brand?

24 Twitter Bio Handout Your Twitter bio is your personal brand, your elevator pitch Who you are, what you are interested in and what you re looking for Users have a few seconds to decide whether or not they will follow you. Update or write your own!

25 Your turn: Social media moment Having a blast at! Can t wait to learn more. This is my first time tweeting me luck! Tweeting is fun! wish

26 See how hashtags work View on the screen Type #NTChat into the Search bar

27 Your turn to Tweet a Photo! Take a photo of something in the room, a selfie (or your tablemates!) with your camera phone Upload photo to Twitter and tweet a caption for the photo using

28 Settings: Control notifications, account and privacy preferences and view lists Switch Accounts: Allows users to switch back & forth between Twitter Accounts Home/Feed: Allows user to see tweets of followers Notifications: for #, users, places and see trending photos Moments: Take a photo or upload a photo where the filters are! Messages: Who followed you, who liked your photos, who liked what photos Profile: Update your profile and see all your photos (this screen shot is in Profile mode

29 Twitter Best Practices Use #hashtags! Conferences are great places to start. Retweet good stuff your credibility/brand relies on it. Attend events, gather content, share. Create sample tweets for your members to share on their pages, and retweet their tweets. Twitter works best and most effectively when the account is public.

30 Twitter Best Practices Don t link your Twitter to your Facebook/Instagram accounts & vice versa!

31 Shared a post, or retweeted a tweet you connected with? Used a hashtag like #DumpDeVos #NoBanNoWall #ImWithHer #BlackLivesMatter? Signed an online petition? Donated to an online fundraiser? Changed your FB profile pic to support a cause? Have you ever

32 Hashtag Activism and Why it Matters Hashtag Activism: To use a hashtag or social media as a tool for organizing and connecting with people around a social justice issue or event.

33 # You may be a hashtag activist!

34 Why Hashtag Activism is NOT Slacktivism Social media encourages demonstration It allows people to connect and organize around similar issues, regardless of whether you know them in-person or not Social media is often the first step to meeting in person

35 We were able to document and quickly share information with people in a way that we never could have without social media. We were able to tell our own stories # DeRay Mckesson, Social Justice Activist

36 Our members at Conferences #

37 # Jumping on national and statewide conversations

38 Photos of You: Photos other people have tagged you in Home/Feed: Allows user to see photos of followers Search: for #, users places and see trending photos Camera: Take a photo or upload a photo where the filters are! Notifications: who followed you, who liked your photos, and who liked what photos Profile: Update your profile and see all your photos (this screen shot is in Profile mode )

39 Your STORY is a way of sharing photos and videos with your followers that disappear after 24 hours. Tap + in the top left of your screen or swipe left from anywhere in Feed to start a STORY.

40 Benefits of Instagram Solidarity with others, resourcesharing, humor Networking with other professionals Visually express ideas, emotions, events

41 Instagram Best Practices Must download the app to use effectively. Use hashtags (but not too many!). There is no character limit. Use creativity and filters, shoot artsy angles and take chances with your photos. Comment, follow back, and like photos. Use for content ideas for other platforms.

42 Your turn to post an Instagram photo! Take a photo of yourself with group members with your camera phone Upload photo to Instagram and play Add a caption for the photo. There is no character limit on Instagram. Practice tagging your group member in the photo.

43 How can social media make me a better educator?

44 Social Media Tools & Resources Content creation: WordSwag app Picmonkey.com Pinterest Piktochart Maintenance: Repost app Hootsuite Training: Reflector 2

45 Advocating for All Students: A Social Justice Toolkit Social Media Shareables Downloadable Posters Sample Policies + Resolutions Additional Resources to Help You Be a Social Justice Education Warrior! cta.org/forallstudents

46 Questions for us?

47 Thank You!