How to Use Social Media to Build Your Personal Brand & Advocate for Education

Transcription

1 @WeAreCTA How to Use Social Media to Build Your Personal Brand & Advocate for

2 GOALS Personal Branding How Instagram & Twitter Can Help! Good Twitter/Instagram Bios Best Practices Social Strategy & Content Resources: Apps, Tools & Websites Legal Info Your Questions! Feel free to post or tweet during the workshop!

3 Getting to Know You

4 65% of American adults use social media

5 Pinterest & Instagram use doubles since 2012 Twitter & Facebook use flatten out

6 SOCIAL MEDIA POLL Which social media platform do you use most? How often do you use Twitter?

7 65 million Twitter users in the U.S. 63% of users get the news on Twitter

8 23% of all online adults use Twitter More popular in urban areas, with youth & people of color

9 28% of all online adults use Instagram More popular with women, youth and people of color

10 Benefits of Twitter 01 Great to connect with people you don t know but have similar interests 02 Building a Personal Learning Network (PLN) 03 Hashtags allow for public content to be accessed easily

11 Benefits of Instagram 01 Solidarity, resource- sharing, humor with with other educators Networking with other professionals Visually express ideas

12 But what about Facebook? Facebook is great, but can be insular Great tool to keep in touch with people you know Many educators use Facebook to keep in touch with family & friends and Twitter, Instagram and/or LinkedIn for professional purposes

13 Personal brand is the ongoing process of establishing an image, reputation, identity.

14 Benefits of a Personal Brand 01 Meet & connect with others, share resources and get ideas 04 Join national conversations # 02 Career & professional development opportunities 03 Showcase your interests and expertise

15 Activity: Google Yourself! Pick a partner and Google their first & last name in quotes Sam DeMuro Write down the first 3 results (even if it s not them!) Write down the first 3 results that ARE your partner (may be the same) Don t forget to check the Images & Videos tabs too!

16 Unflattering Google results? Best way to address poor search results? Create better social media content! Twitter, LinkedIn & Instagram show up high in Google search results

17 View handouts of fellow CTA educators who tweeted actively at GTC South Discuss their bios in groups & share out Twitter, Instagram & Personal Brand Building ACTIVITY How are they using Twitter or Instagram to build their personal brand?

18 Check out the list of questions and How To handouts Create your own Twitter/Instagram Bio Write, or update your Twitter/Instagram bio If you don t have an account yet, use the time to set one up, or write a bio for the future. It s a great elevator pitch to have! Twitter & Instagram bios can be the same or you may choose to alter them, but try to make it easier for people to find you by having same username across platforms

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21 Twitter handle/username and twitter.com/wearecta Twitter-speak to. Added in front of a Twitter handle when you want to get someone s attention or refer to them in a post #=hashtag. Use to categorize your post, and broaden tweet s audience

22 Use your 140 characters wisely Twitter Best Practices Retweet good stuff - your brand and credibility relies on it Use #hashtags! Conferences are great places to start Compliment content you enjoy by replying or retweeting

23 Twitter Education Hashtags #education #edchat #curriculum #engchat #mathchat #edtech #sschat #spedchat #tlchat #counselors #artsed #ntchat

24 Twitters lists help organize followers That being said, you WILL miss tweets!

25 Home/Feed: Allows you to see photos of your followers Search: Where to search for #s, users & places and see trending photos Camera: Where to take a photo or upload a photo where the filters are! Notifications: Who followed you, who liked your photos, who liked what photos Profile: Where you can update your profile and see all your photos (this screenshot is in Profile mode)

26 Must download the app to use effectively Instagram Best Practices Use hashtags but not too many! Use creativity & filters, shoot artsy angles and take chances with your photos Comment, follow back and like photos

27 Instagram Education Hashtags #weareteachers #teachersofinstagram #teachersofig #teachersfollowteachers #teacherlife #iteachtoo #teachers #teacherhumor #teacherproblems #teachersbelike

28 Content Creation & Strategy What are your goals? Why would someone follow you? What kind of content would you want to see? Helpful tools: picmonkey.com WordSwag Repost App

29 Social Media & Legal Issues No one-size-fits all social media policy Not all states require a policy Check to see if your district has a social media policy or guidelines

30 Social Media & Legal Issues View NYC Schools staff & student guidelines, teacher guide Overly restrictive policies can violate first amendment rights Schools should work with legal counsel to proactively educate students, teachers & administrators

31 Social Media & Legal Issues: Best Practices Know your school s social media policies and/or guidelines. Check social media privacy settings - they change often! Use common sense: post appropriate language & content at all times. If you question it at all, find something else to post. Be safe than sorry. Teachers are often held to the highest standard, so use common sense on your personal accounts too. Parents & teachers will look you up. Social media has amazing benefits!

32 Social Media & Legal Issues: Best Practices Consider having a public social media account to use in the classroom. Give the info to parents, students, administrators. Be transparent about social media use in the beginning and include everyone in the process. Examples? Be a model for your students, parents & school community. Use social media well and appropriately, and show the benefits. Try not to take a fear-based approach. Our students need to be prepared for a world with social media.

33 Resources cta.org/social Handouts & Google!

34 @samdemuro cta.org/social