Petaluma s 17th Annual Art & Garden Festival

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1 Petaluma s 17th Annual Art & Garden Festival Commercial Business Application & Sponsorship Packages In Historic Downtown Petaluma Sunday, July 8th, am - 5 pm For further information, please contact: Fax: Or visit:

2 Petaluma s 17th Annual Art & Garden Festival Who can apply using this application? $200 Petaluma Commercial Business/ Service: a Petaluma business with 5 employees or less. Current Petaluma Downtown Association Members in good standing are eligible for a 10% discount. This category is specifically for small businesses not for individual representatives of a larger business. $350 Sonoma County Commercial Business/ Service: a Sonoma County local business with 5 employees or less. Current and well-standing Members are eligible for a 10% discount. This category is specifically for local businesses not for individual representatives of a larger business. $500 Individual / Group Representing a Larger Corporation / MLM / Franchise: a individual or group of less than 5 employees representing and selling goods and services of a franchise. Examples of this would be CutCo, MaryKay, BeachBody. This category does not include commercial businesses represented by a single employee. Commercial Businesses/ Service that do not fall in one of these categories must fill out a sponsorship application. Sponsorship levels and benefits can be found on page 5. If your application is submitted under the wrong category, your application will be considered incomplete and we will contact you to tell you what category we consider you to be in. Rules & Regulations: For Businesses that Fall in One of the Above Categories Premium Spaces will be reserved for all accepted applicants and will be located on Fourth & Kentucky measuring approximately 12 by 12. Setup with your vehicle is from 7:00 AM to 9:30 AM. All booths will be expected to be set up by 10:30am. Vehicles must be off premise by 9:30am and will not be allowed back in the festival area until after the show ends at 5:30pm. Free on street parking for sellers is available nearby. No merchandise or boxes may be placed on sidewalks or against buildings. Please keep all merchandise in your assigned area only. Electricity is available but very limited. Water availability will be limited as well. Pop Ups & Umbrellas will be available for rent. One 10 by 10 pop up with weights is $100 and one market umbrella with stand is $50. Tables & Chairs must be furnished by the Sellers. Placing merchandise on the ground in lieu of tables or display cabinets is unacceptable. Resale Permit - The State Board of Equalization requires and enforces that all companies, organizations and individuals making sales have a current and valid California resale permit. No one will be assigned a space at the Festival without providing a copy of their resale permit. If you don t have a seller s permit get one at: or call License Fees for city, county or state are the responsibility of the Seller. Reservations must be made by June 8, Spaces will be sold on a first come, first served basis. Unclaimed booths, if any, will be resold at 9:30 AM on July 8th. Subleasing is not permitted. Confirmation and Space Number Notifications will be sent out no later than June 29th, Included will be set-up instructions, a detailed map and further information. Cancellations must be received by June 15, 2018 for refund. After June 15, 2018 all monies deposited will be forfeited. The Festival will be held rain or shine. No refunds will be given due to weather. Insurance of any kind is not provided to festival participants. Liability of the, its directors, employees, volunteers, the Petaluma Downtown Art & Garden Committee and Promoter, the City of Petaluma and the County of Sonoma shall be waived and released from any theft, injury or damage to merchandise, themselves or their helpers. Breakdown of booth space will not be permitted until 5:00 PM. No exceptions. Vehicles may not enter the festival area until 5:30 PM or until the festival crowd has dispersed. Please do not drive the wrong way on one-way streets. Please clean up your space and cooperate with the Festival supervisors who are directing traffic. 210 Lakeville Street Petaluma, CA Ph: (707) Fax: (707)

3 Petaluma s 17th Annual Art & Garden Festival 2018 Small Business & Local Business Application The is pleased to present the 17th Annual Art & Garden Festival, to be held Sunday July 8th, 2018 from 11AM to 5PM. The Art & Garden Festival will take place on Kentucky and Fourth Streets, on B Street and in the A Street parking lot. (See back page for map) To reserve space for the July 8th Festival, please complete the form below and return it with 3 photos of your work and a sketch or photo of your booth BY June 8, Also include a stamped, self addressed standard envelope and your check made payable to: The Petaluma Downtown Association. Business Name: Contact Name: Address: City: State: Zip Code: Phone: Fax: Website: Have you participated in the event in the past? Yes No Resale No. Check which category that best describes you using our provided definitions: $200 Petaluma Commercial Business/ Service $350 Sonoma County Commercial Business/ Service $500 Individual or Group Representing a Larger Corporation / MLM /Franchise Please describe in detail what you would like to do in the space: (items selling, information only, activity, etc.) Are you a Member? Yes No The reserves the right to refuse the participation of any entrant it deems offensive, inappropriate, or contrary to the spirit of the events or the City of Petaluma. The undersigned agrees to hold harmless and indemnify the and the City of Petaluma from any and all liability, claims, demands, costs or damages to person(s) or property as a result of participation in the 2018 Art & Garden Festival. By signing below I acknowledge that I have received, read, approve, and agree to all the terms and conditions stated in the rules & regulations for the Art & Garden Festival. I certify that I hold a valid CA Resale License and enclose a copy herein. Print Name Signature Date 210 Lakeville Street Petaluma, CA Ph: (707) Fax: (707)

4 Petaluma s 17 th Annual Art & Garden Festival Sunday, July 8 th th & Kentucky Streets in downtown Petaluma How do I sponsor the event? Please read the attached information on the following page of the benefits of sponsoring this event. Review the different levels and decide on which one you are interested in. Festival attendance: 12,000 + attendees annually. Target audience: Local Petaluma, Sonoma County, West Marin, Marin County, San Francisco and wider Bay area. Contact us at: The 210 Lakeville Street Petaluma, CA (707) Please feel free to call us with questions and to customize your sponsorship. About the Festival: The Art & Garden Festival was created in 2001 by Petaluma merchants to show off the best of our area and continues today in the same spirit. Hailed as one of Petaluma s best loved events, it continues to grow and bring a joyful day to many local and bay area attendees. The event showcases, local restaurants, wineries, breweries and local bands. There will be over 100 vendors selling hand crafted items ranging from sustainable garden, plants, jewelry, fine art, clothing, food products and so much more. Kid s area entertainment and craft making will keep the little ones entertained. Current Members in good-standing are eligible for a 10% discount. 4

5 Petaluma s 17th Annual Art & Garden Festival 2018 Sponsorship Packages $5,000 Major Sponsor 12 by 12 Booth Space 10 Tasting Packages Event Name Recognition Logo on Website with Clickable Link Logo on Postcard Logo on T-shirt Banner at the Event 3 Stage Shout Outs Social Media Promotion Logo on Front of Program Logo on Overstreet Banner Logo on Festival Map $3,000 Promotional Sponsor 12 by 12 Booth Space 5 Tasting Packages Logo on Website with Clickable Link Logo on T-shirts Banner at the Event Stage Shout Out Social Media Promotion Listing in Program Sampling and Demonstration Opportunities $2,500 Wine Glass Sponsor 12 by 12 Booth Space Logo on 1000 Wine Glasses Listing on Website Logo on T-shirts Stage Shout Out $1,500 Onsite Sponsor 12 by 12 Booth Space Listed in brochure Add Naming Rights $1000 Main Stage $1000 Kids Area $750 Chalk Art Competition $750 Volunteer Program Customize your Sponsorship Package! We are committed to creating unique and mutually-beneficial partnerships with each sponsor by working with you to create a fully customized package designed to reach your business and marketing goals. Custom packages start at $1, Lakeville Street Petaluma, CA Ph: (707) Fax: (707)

6 Expose your business to 12-14,000 visitors! Event highlights include wine tasting tent, beer booth, artisans, garden vendors, kids area, food tasting and live music on two stages! 6

7 Petaluma s 17th Annual Art & Garden Festival 2018 Sponsorship The is pleased to present the 17th Annual Art & Garden Festival. The Festival will be held Sunday July 8th, 2018 from 11AM to 5PM. The Art & Garden Festival will take place on Kentucky and Fourth Streets, on B Street and in the A Street parking lot. (See back page for map) Business Name: Contact Name: Address: City: State: Zip Code: Phone: Fax: Website: Have you participated in the event in the past? Yes No Which sponsorship package you are interested in: $5,000 Major Sponsor $3,000 Promotional Sponsor $2,500 Wine Glass Sponsor $1,000 Onsite Sponsor Custom Sponsorship ADD Naming Rights to your package: $1,000 Main Stage 3 $1,000 Kids Area $750 Chalk Art Competition $750 Volunteer Program Please Describe in detail what you would like to do in the space: (items selling, information only, activity, etc.) Are you a Member? Yes No The reserves the right to refuse the participation of any entrant it deems offensive, inappropriate, or contrary to the spirit of the events or the City of Petaluma. The undersigned agrees to hold harmless and indemnify the and the City of Petaluma from any and all liability, claims, demands, costs or damages to person(s) or property as a result of participation in the 2018 Art & Garden Festival. By signing below I acknowledge that I have received, read, approve, and agree to all the terms and conditions stated in the rules & regulations for the Art & Garden Festival. I certify that I hold a valid CA Resale License and enclose a copy herein. Print Name Signature Date 210 Lakeville Street Petaluma, CA Ph: (707) Fax: (707)

8 When is the deadline? When do we find out if we are accepted? Frequently Asked Questions June 8th is the official deadline but we encourage you to call in if you are late to check if space is still available. Confirmation of space and acceptance will be sent out no later than June 29th. When do we find out our space location? How do I get the application to you? Can I or fax my application? How much does it cost participate? What is included for vendors? Do you allow booth sharing? What if it rains? Space and loading information will be sent out no later than June 29th to the mailing address provided in the application. You can go online to OR you can mail the application/payment to us or stop in! Our address is 210 Lakeville Street Petaluma, CA and we are open Monday- Friday from 9-5pm. Yes! Scan your application to Lissa@PetalumaDowntown.com or fax Entry rates vary on business size and nature. Please read the applications to find which best describes you. We provide the space. Pop ups, tables, and chairs are available for rent. Reservations for these amenities must be made at least two weeks in advance. No. Commercial entries are not allowed to share a booth. Our shows go on rain or shine. No refunds will be given. What if I have to cancel? Do I get a refund? How do I get food and drink at the event? I am a Member do I get a discount? Who do I call for more information? The cancel deadline is June 15th. After that date there will be no refunds given. Food and drinks are on a ticket system. Please visit a ticket booth at the event to purchase our tasting tickets. Yes! All well-standing members are given a 10% discount. Be sure to indicate you are a member on your application to receive the discount. The or Lissa@PetalumaDowntown.com What is the? Where do the proceeds go? Can I get two spaces? Will there be food and drink at the event? A non-profit dedicated to serving the Petaluma Historic Central Area & to promote & enhance its position as the City s Retail & Commercial Center. All proceeds go to benefit the a non-profit. Commercial entries are only allowed one space. If you are interested in more space please contact the about custom sponsorship opportunities. Yes, we will have an array of local foodies, wineries, breweries, and distilleries serving their best samples. 8

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