3D Printer. Here is a Video of a glasses frame being produced:

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1 Cindy Yang Bryan Tuong Rocco Bowman Vanessa Velasco Aaron Sran

2 Mission Statement Our mission is to provide fashionable eyewear at a convenient low cost. We provide fashion forward Americans, the styled eyewear they want through cutting edge manufacturing processes and digital distribution. We are an eco-friendly company with all our eyeglass materials are made of PLA (biodegradable) and ABS.

3 Who is Eye.D.? 3D Printing Frame designs for prescription or non- prescription eyewear Eye.D gives customers the satisfaction that they have designed and tailored their eyeglasses to their liking via our website. We reward customers who share our environmental and ethical values. recycle your old glasses and in exchange for promotional discounts toward their next purchase of eyewear or for each pair of eyeglasses sold and we give one pair to a child in the developing world.

4 3D Printers MakerBot. Replicator 2. Fourth Generation, desktop 3D printer Small, convenient, enough to create frames for glasses. No need to buy large industrial 3D printers

5 3D Printer Here is a Video of a glasses frame being produced: v=7j0qzhlbrh8&playnext=1&list=pl69edb (start at 3:37-4: 07) GIFGIFGIFGIFGIFGIFGIF!

6 Service Sold through online website catalog of our different templates Customizable frames designs Able to change the color, matte or high-gloss finish or even glow in the dark. Customers are able to add prescription Customer will enter their billing and shipping information via web and will be shipped within 3-5 business days.

7 Designing Your Glasses Design your own fashionable eyeglasses frame through our website! You are able to design the shape, size, and finish (matte, shiny, glossy etc) for your eyewear....or choose already designed template from other customers or from us!

8 Our Product We have glow in the dark glasses that will be a great gift for people of all ages!

9 Lens Cutting (0:19-0:34)

10 Eye.Capture. Face Recognition and Virtual Fitting A customer's design can be adjusted and custom fitted to their face via patented web software. Built from an open source framework to minimize costs.

11 Eye.Capture. Several angled shots from a webcam can be composited into a 3D model of a customer's face. Glasses will never fit poorly again. You bet we patented it.

12 Eye.Forge. Design your frames

13 Eye.Forge. We put the most powerful technology on the web at your disposal, with our cutting edge HTML5 design software. Customize your frames to your exact specifications. Use Eye.Capture. measurements to ensure you frames fit perfectly.

14 We live on the Web The whole process is done online in a web browser. No tedious software install for customers, no expensive software maintenance for us. A first of its kind experience; bring a product from an idea to a reality. All in one sitting.

15 Competitors Luxottica Group Italian Owned. Largest producer of eyewear in the world. Up to 80% control in some markets. Operates second largest vision care plan in US Essentially a monopoly with strong vertical and horizontal market control. Most successful with designer glasses. Oakley, Ray Ban, Gucci, Giorgio Armani, etc Carefully crafted image, that covers up the fact that all these brands are made by one company. Operate retail chains like Lenscrafters and Sunglass Hut to sell their own brands. Large presence in optometrist's office as well.

16 Market Analysis (Companies) Nearly the whole North American market is dominated by one major company. Luxottica Group Online sales are a new avenue to exploit. Traditional retail pipeline can be avoided. Presents new companies with a chance to unseat a giant.

17 Market Analysis (Customers) 150 million Americans wear corrective eyewear 90 million Americans wear sunglasses Much of these overlap with corrective wearers We are targeting online customers million Americans As a new business we seek an estimated 80, ,000 customers in the first and second years. In units sold: about 120, ,000

18 Estimated Customer Spending Estimated eyewear market is $27.5 billion to $32 billion and rising. Customers spend, on average, $159-$196 on correctives and sunglasses Even more for designer brands Our costs below $100, will be highly competitive and firmly within the realm of expectation

19 Customer Rationale Customers will buy our product for several reasons: 1. 82% of those who buy eyewear do so for practical purposes a. We will provide prescription lenses and UV protection 2. Eyewear customers usually buy more than one pair for different activities or for back-up a. Our business is cheap and convenient to provide 3. 55% of Americans lose or break their sunglasses every year a. Cheap price and online retail will replace them quickly 4. Americans like to customize their experience

20 Customer Demographic and Ideal Customer Targeting mostly Gen Y Young Online shopping About 53 million Americans

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22 Marketing Plan Internet, magazines Non traditional approach Humor Genuine Experience Focusing on: Convenience Reasonable cost Customization New Technology

23 Marketing Budget Total budget for the first year: $220,450.00

24 Material Cost $2,799 per MakerBot Replicator 2X 3D Printer (Quantity needed: 2) $48-$55 per 1 kg of ABS material (24 available colors) $90 per 1 kg of Glow in the Dark ABS $48 per 1 kg of PLA material (7 available colors) ~$2 per pair of prescription eyeglass lens ~$2-3 per pair of sunglass lens (Nonpolarized/Polarized) ~$0.24 per pair of metal hinges

25 Production Costs Production Costs: Material Costs: Output: ABS Material - $55 x (24 kg) = $1,320 (24 kg: 792 Frames, 33 frames of each color) Glow In The Dark ABS - $90 x (1 kg) = $90 (1 kg: 33 Glow In the Dark ) PLA Material - $48 x (7 kg) = $336 (7 kg: 231 Frames, 33 frames of each color) Prescription Lenses - ~$2 x (1,056) = $2,112 (1,054 prescription lenses for all frames) Sunglass Lenses - ~$3 x (528) = $1,584 (264 polarized, 264 non-polarized lenses) Metal Hinges - ~$0.24 x (1,056 frames) = $ (1,056 Hinges for all frames) Sub Total: $5, kg: 1,056 (Units) Frames Produced Producing 1,056 units will cost $5, Operating with 32 kg of material will cost $5, and produce 1,056 Frames. This production is equivalent to paying $6.89 per each unit produced.

26 Operating Cost Material Costs (32 kg) - $5, MakerBot Replicator 2X - $2,799 x (2) = $5,598 (One time cost. Included in the first month) Cost of Running a Server- ~$11,000 per year $ per month Employment: Optical Lab Technician ~$29,920 per year $2, per month Web Designer ~$74,242 per year $6, per month Programmer ~$60,290 per year $5, per month $164,452 per year $13, per month Legal Fees: IP Lawyer Selling prescription $240,000 per year $20,000 per month Total Operating Cost: $45, (First month) $40, (After the first month)

27 Financial Opportunities Overview: Selling 1,056 frames a month for $39 each will earn $41,184 Deducting the cost of employment at approximately $13, per month, cost of running a server $916.67, cost of materials at $5, and legal fees of $20,000. The profit from sales each month will be approximately $1, assuming we sell at least 1,056 frames a month. The first month will not generate profit since the startup required a one-time cost of $5,598 to purchase the two 3D printers, which will leave us at a deficit. If the business can continue drawing in customers, we are looking at a large potential profit in the long run if we are able to increase production and sales throughout months and years. (Revenue from sales) - (Costs) = Profit $41,184 - ($13, $5, $20,000 + $916.67) = $ profit each month with potential for exponential growth as more units are sold within the months.

28 Financial Opportunity (cont.) 80, ,000 customers in the first and second years. In units sold: about 120, ,000 First Year Operating Cost and Earnings: Operating Cost Units Produced/Sold $45, (First month) 1056 units ($40, $5,695.44) x (11 months) (1056 units x 2) x (11 months) $552, ,232 units produced x $39 = $906,048 Second Year Operating Cost and Earnings: Operating Cost Units Produced/Sold ($40, ($5, x 2)) x (6 months) (1056 units x 3) x (6 months) ($40, ($5, x 3)) x (6 months) (1056 units x 4) x (6 months) $654, ,352 units produced x $39 = $1,729,728 Given 2 years selling a total of 67,584 units (Half of our market potential) we will have earned $2,635,776 minus the costs $1,206, Our Profit over

29 Financial Risks Not earning enough from sales to fund business Monthly costs exceeding monthly revenue: a. Employment costs draining revenue each month b. Legal Fees accumulate monthly Competitors going into the same industry: a. Using same concept and offering lower prices b. More appealing and customizable designs for customers

30 Exit Strategy If five-year plan does not come to fruition, company assets are quite valuable. Eye.Capture. and Eye.Forge. are patented technologies that companies like Luxottica Group could benefit greatly from.

31 Exit Strategy If a man needs to buy a farmer's prize horse but the farmer says no, what must the man do? He must offer to buy the whole farm. (there is a movie reference in there somewhere)

32 Exit Strategy Buyout from Luxottica Group is a viable exit strategy.

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