COMMUNITY BRAND STORY & USAGE GUIDE

Transcription

1 COMMUNITY BRAND STORY & USAGE GUIDE

2 INTRODUCTION Why a Community Brand? Why now? In April of 2015, the Columbus Area Chamber of Commerce identified the need for a community brand to better highlight our strengths, share our story and attract hard-working, skilled individuals and families to the Columbus area. By leveraging our new community brand - Something Good - we can effectively communicate who we are, what we have to offer and why people looking for the good life should choose us. We hope you ll join us in sharing our story - through your organization, in our community, throughout Platte County and beyond. The Columbus area is rich in opportunity, and it s time for us to spread the word! 1

3 BRAND STORY This is a place where the Good Life still exists. Where we personally know our mayor and postman, and will likely bump into them at the grocery store later. Where a drive across town takes just a few minutes. Where we rest easy knowing we re raising our families in a safe environment with good values. But we don t just sit on the front porch drinking lemonade all day. We ve got work to do, things to build and problems to solve. From creating products to be shipped around the world, to providing services that save lives, every day we rise early to complete an honest day s work. Life in Columbus may not be flashy, but it s darn good. Jobs are abundant, quality of life is high, and the people the fabric of this community are as authentic as you ll find anywhere. Here, we support one another our kids, our community, our businesses and our hometown teams. Here, we re onto something good. Something Good is a celebration of the GOOD things that make our community so GREAT. 2

4 TARGET STORIES The following are examples of messages that support our brand. Dine out. Make a splash. Tee off. Cheer on the home team. From our local microbrewery to our historic tavern, our state-of-the-art water park to the Platte River, live horseracing to live music in the town square, we have a little bit of everything and a lot of local flavor. Here, you can experience something good. Arts & Entertainment, Attractions & Events Philanthropy, Volunteer Work Get involved. Make a difference. Leave your mark. Whether it s volunteering, coaching, mentoring or contributing financially, this is a community that gives. You, too, can jump right in, lend a hand and lead the change you want to see. Here, you can do something good.

5 TARGET STORIES Use a little elbow grease. Solve the tough problems. Invent and innovate. Come up with a better way. From small, family-owned businesses to large, international corporations and everything in between, our people feed, house, develop and improve. They don t call us the most industrialized city in the state for nothing. Here, you can create something good. Careers, Economic Development Education, Safety, Family, Health Care, Housing, Retail, Service Plant your feet. Dig in. Take root. Our community is just right in so many ways. It s not too big and not too small. If you re looking to buy your first home, cultivate lifelong friendships or start a family, look no further. Here, you can establish something good. 4

6 LOGO GUIDELINES Use, but don t abuse, our logo by following a few simple rules. MAIN LOGO Preferred Clear Zone OPTIONS Pantone-2915C Pantone-2915C 80% Tint! See more color suggestions on Page 6 5

7 COLOR & TYPOGRAPHY SUGGESTIONS Here are some colors we recommend, but feel free to select a color that matches your organization, club, team, etc. Pantone 7409C RGB: CMYK: Pantone 7746C RGB: CMYK: Pantone 7697C RGB: CMYK: Pantone 710C RGB: CMYK: These are the font families we use.!! Handwriting ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwyxz Handwriting is available for download at Mr Eaves is available for download at Mr Eaves Book ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwyxz Mr Eaves XL San ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwyxz Mr Eaves Book Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwyxz

8 7 CO-BRANDING EXAMPLES To get your creative juices flowing, here are a few examples of how the Something Good brand can be used with your own colors and logo.

9 INCORRECT LOGO USE While we encourage you to have fun with the community brand and make it your own, here are a few don ts when using the logo. Don t stretch or skew Don t rotate Don t add photoshop filters Don t use other fonts SOMETHING Don t shrink the logo to anything smaller than 0.4 inches Columbus 8

10 9 USE THE BRAND Use Something Good to tell your story - whether you re a business, an organization, a team or a school. Be creative! Just be sure you re sharing a positive message.

11 SHARE YOUR STORY What s Something Good about Columbus to you? Share your story with us! #SomethingGoodColumbus Please contact The Columbus Area Chamber of Commerce for any more information and questions regarding usage not covered in this usage guide chamber@megavision.com Something Good is a licensed trademark of The Columbus Area Chamber of Commerce, Columbus, NE. All users of the Something Good brand must download and sign a user agreement. Download logos and assets by reviewing and signing the official usage agreement at somethinggoodcolumbus.com. 10

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