Wednesday, May 16 from 12AM - 11:59PM

Transcription

1 Wednesday, May 16 from 12AM - 11:59PM

2 Agenda The HV Gives Basics Building Your Perfect Profile Campaign Best Practices Creative Engagement Ideas Next Steps For Success Q&A

3 The Basics

4 Hudson Valley Gives Wednesday May 16, from 12:00 AM - 11:59 PM Every nonprofit conducting their own unique campaign on the day Any IRS recognized nonprofit serving the Hudson Valley Must be verified to accept tax deductible donations and be registered in the state of NY Nonprofit trainings, tools, templates, and guides offered to optimize efforts Thousands of dollars in cash prizes for participating nonprofits

5 Transparent Pricing 3% Platform Fee + required to participate 2.2% Credit Card Fee + $.30 per transaction Donors ALWAYS have the option to cover all fees on behalf of your organization Historically 65-75% of donors cover fees on your behalf = 5.2% + $0.30 No registration cost or subscription Platform Fee is capped at $20 per transaction

6 How can my organization participate?

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9 Creating The Perfect Profile

10 Your HV Gives Dashboard

11 Your Preparation Checklist

12 Your Organization Basics Logo As one of the first things a donor sees on your profile, make sure your logo is current and represents your brand Tagline A quick one sentence overview of your organization or giving day campaign Website Add your website so donors will be able to learn more about your organization Causes Select up to 3 causes to help donors find causes they re interested in.

13 Telling Your Story

14 Telling Your Story Custom Formatting Change your text & header size Text Highlighting Bulleted or numbered lists Full Screen Mode Edit in a larger window Organize information in a table Insert Horizontal Lines Link to other pages on text or photos Feature Tables Upload, crop, or rotate photos Add Links Add Lists Justify text and images to the left, right, or center of your profile Upload Images Bold, italicize, or underline text Content Alignment Add a line to break up content Edit in HTML Familiar with HTML? Use the code editor to customize your profile

15 Highlighting Impact Custom Amounts Unique Descriptions Optional Photos Unlimited Giving Levels

16 Personal Gratitude Write your own custom thank you message Add your own photo or video Sent immediately to your donor s when they make a gift Comes directly from your organization s contact

17 Viewing & Sharing Your Profile

18 Your Perfect Profile Branded Logo Custom Cover Photo Specific Giving Levels Unique Story Specific Goals Clear Calls To Action

19 Best Practices

20 Making the Most of HV Gives When nonprofits were asked What is one piece of advice you would give to an organization participating in HV Gives for the first time? they said Try to organize action and be really present to social media on the day. Get the word out often and using as many different means of communication as you can! Learn and use HV Gives downloadable goodies and marketing tools Your entire team should be involved in promoting. Get as much info as you can from webinars Take advantage of all information offered

21 Social Media Tips When nonprofits were asked How often did you use Social Media in your HV Gives campaign they said Weekly until the last five days, then several times a day until the event. We also do follow up and thanks you messages. Every few hours! Several times, and we will use it more this year Frequently, especially the day of the event. Everyday Facebook sponsored ads worked well

22 Tips When nonprofits were asked How often did you use marketing in your HV Gives campaign they said We sent out an initial letting folks know it was coming up Often - this was very crucial for us One prior to the day and one on the day Sent a lot of s and yes, it is important We used it quite a bit and it was an important tool For us, it's vital. It's something we use more often than breathing

23 Creative Engagement

24 Thinking Outside The Box Don t be afraid to try new things during Hudson Valley Gives Find creative solutions to help you reach your existing goals Take Hudson Valley Gives offline to engage with supporters in person Ask yourself these questions to inspire creativity: Is there a common theme in your storytelling? How do your donors generally prefer to be engaged with? Is there an existing opportunity you can utilize? What will make your supporters excited to be a part of HV Gives?

25 Strategies For Success Think about your overall Hudson Valley Gives goals What will help you achieve them most effectively? Think about your supporters What will interest them and excite them? Think about your capacity What will bring you the best return on investment?

26 Ways To Get Creative Develop a Story Arc Create a Campaign #Hashtag Start a Challenge Utilize Donor Incentives Partner with a Local Business Host A Volunteer Opportunity Partner with Other Organizations Invite Your Supporters to a Live Event

27 Your Mission In Action Badass Brooklyn Animal Rescue Brooklyn, NY #GivingTuesday 2015 Lived their mission on #GivingTuesday Drove from New York to Georgia to rescue animals from a kill shelter Shared their journey on social media throughout the day Encouraged supporters to donate or adopt one of the rescued dogs

28 Story Series Stop Children s Cancer Gainesville, Florida The Amazing Give 2017 Broke down an 873 day story into several bites throughout the day Utilized Facebook to share their stories and encourage others to check back throughout the day Told the story of someone positively affected by their organization from beginning to end

29 #CampaignHashtags Children s Book Bank Portland, Oregon #OregoniansGive 2015 Created the unique hashtag #InspireJasper to encourage sharing their story Motivated others to use the hashtag and promote their connection to the organization on the day

30 Friendly Competition Alcohol & Drug Council of Tompkins County Ithaca, NY Giving is Gorges 2016 Recruited board members to create personal fundraising pages Provided incentive for the top fundraiser in the form of free goodies Motivated fundraisers throughout the event to see who would come out on top

31 Unique Matches Social Engagement Match Offer incentives for liking and sharing your content on social media New Donor Match Motivate new donors with extra support for each new donor you acquire during the event Board Engagement Match Encourage all of your board members to support you by offering a special incentive if each board member gives

32 Engage Your Community Take The Giving Day Offline! Hosting an in-person event can be a great way to acknowledge your supporters generosity and celebrate your success with everyone Coffee Meet & Greet Success Happy Hour All-Day Donor Lounge Thank You Celebration Power Hour Party Collaborate with other nonprofits!

33 Next Steps

34 Don t Forget! Register your organization for HV Gives 2018 Follow HV Gives on Social Media! Watch your inbox for important updates Sign up for upcoming training sessions Final Steps to Success on Wednesday, May 2 at 12pm Check out your HV Gives Nonprofit Toolkit

35 Tips, Tools, and Resources The Nonprofit Toolkit has everything you need to plan, prepare, and promote HV Gives and reach your goals! Customizable Templates Communication Timelines HV Gives Graphics Helpful resources for your board members, volunteers, and fundraisers

36 We re Here For You! Visit Our Help Center Send us an at Chat with GiveGab s Customer Success Team whenever you have questions or need a hand Look for the little blue chat bubble!

37 Questions? Wednesday, May 16 from 12AM - 11:59PM