REaD Group are a Data as a Service company

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2 REaD Group are a Data as a Service company Giving brands the right to be personal At REaD Group, data is at the heart of everything we do. As an experienced multi-service Data as a Service company, we are uniquely positioned to elevate your marketing communication and help you attract, retain and engage your best customers. Just some of the clients we work with:

3 Whatever your data focus... Acquisition, retention, up and cross selling (or all of these) - the right data can deliver sustained campaign performance and return on investment. Optimise data quality and avoid damage to your brand... By keeping your data clean, accurate and GDPR ready with our market leading data cleaning suite. Understand your customers and increase ROI... Using our comprehensive customer database to enrich your data. Increase customer loyalty and engagement... With expert, actionable insight, data analytics services, advanced segmentation, profiling and modelling to truly understand your customers. Transform your acquisition strategy... Using targeted and effective performance marketing for compliant customer acquisition. IS665396

4 Data Quality Keeping your data clean and accurate has never been more important... The General Data Protection Regulation is now law and requires that every reasonable step is taken to ensure data is accurate and up to date. Millions of pounds are wasted by businesses every year marketing to goneaways and deceased customers. Vast revenues are lost from losing contact with customers and prospects who have moved. Brands are damaged and great distress caused, needlessly, by marketing to deceased contacts.

5 Data Quality REaD Group s data cleaning services are the most accurate, comprehensive, trusted and up to date suppression products in the UK Combining three market leading products: The Gone Away Suppression file (GAS) GAS Reactive (GASR) The Bereavement Register (TBR) Avaliable via a range of delivery mechanisms to suit your requirements: Licence Managed Services Inline Online REaDConnect

6 Quality Data REaD Group hold the largest and most comprehensive GDPR compliant consumer database in the UK: GDPR and PECR compliant marketing data with the highest standard of due diligence Transparency of sources and trackable permissions library Hundreds of selectable variables to enhance your data and add insight Unrivalled in being the only data universe offering prospect and customer enhancement data which has been validated and proven to be recently transacting. The data allows informed decisions to enhance personalised marketing campaigns and increase ROI. Proven to drive customer acquisition and engagement with existing and lapsed customers. All records are validated using our strict data compliance and due diligence audits and fully-permissioned. All records are authenticated, fully permissioned and matched against REaD Group s market leading suppression files before being supplied to clients.

7 Quality Data Here are just some of the variables available Demographics Married / living with partner Single Retired Have children Children s age(s) Age / DOB Occupation band Financial Products Home contents insurance renewal Buildings insurance renewal Medical insurance renewal Motor insurance renewal Considering will Have loan Considering pet insurance Have savings / savings plan Have pension Have mortgage Have re-mortgage Have credit card Lifestyle and Interests Have pets Regular holidays long haul holidays Short haul holidays Internet / e-tail buyer Charity donor Impaired mobility Wears glasses/contact lenses Active Sporting interests Regular reader Walking/hiking Further education Current affairs Boating Slimming/nutrition/calorie counting Fashion Media Interests Daily newspaper Sunday newspaper Internet broadband Have satellite dish Read online news Household Have loft Have conservatory Have other extension Considering extension Home owner / have mortgage Length of residency Council tax band Motoring Number of cars Make and model SMMT class Year of registration Purchased in the last 3 years Van owners Car owner 1 car Car owner 2+ Car make/model/type

8 Engagement and Insight We provide you with insight to really get to know your customers and prospects. By applying a range of analytical techniques we help turn raw data into actionable insight. With 32 million records and 400+ variables we can overlay REaD Group data with yours to enrich your customer understanding. Profiling Predictive Models RFV & LTV Analysis Market Mix Modelling Segmentation Social Media Insight CONTACT US TODAY For a consultation readgroup.co.uk/contactus enquiries@readgroup.co.uk REaD Group Ltd

9 Engagement and Insight As an Award-Winning holiday company, we are always looking for new customers and REaD Group have supported us with this by providing profiled leads. REaD find look-a-like prospects based on our customer demographic and we ve had overwhelming success, which is why this continues to form part of our on-going strategy. The Data is continually improved by overlaying any prospects that book with us to ensure that the output is even more targeted each time. Tom Adams, Senior Marketing Executive - Customer Acquisition, Titan Travel

10 Segmentation Segmentation involves separating a customer base into groupings of individuals with similar characteristics. This can include a number of different classifications such as spending habits, location, demographics and behavioural preferences. This insight will enable you to truly understand your customers and allow you to provide them with a much more tailored marketing experience. Creating more targeted and personalised campaigns will enable you to maximise ROI from and DM campaigns and increase customer retention and loyalty. REaD Group can provide you with a dynamic segmentation which is regularly updated based on new transactions to enable optimum tailored communications to your customers. By conducting lapsed customer analysis REaD Group can identify which segments most closely fit lapsed or dormant customers and suggest which approaches might be used to re-engage them. REaD Group can conduct retention analysis and help you focus on your most valuable customers identifying who your bestcustomers to retain are will allow you to develop the best strategy to ensure you are keeping them engaged. CONTACT US TODAY For a consultation readgroup.co.uk/contactus enquiries@readgroup.co.uk REaD Group Ltd read_group

11 Example Segments Segment 1 Vintage Voyagers Segment 2 Complicated Traditionalists Segment 3 Simple Singles Segment 4 Predictable Planners Segment 5 Modern Family EUROPEAN TRIPS FAMILY TRIPS Barcelona BOOK 1 person room Ocean vie ws NOW Florida 4 person room BOOKOK NOW BOOK NOW BOOK NOW % 8 9 X =. BOOK NOW BOOK NOW Average age /10 Average age /10 Average age /10 Average age /10 Average age /10 Average tenure /10 Average tenure /10 Average tenure /10 Average tenure /10 Average tenure /10 Number of policies /10 Number of policies /10 Number of policies /10 Number of policies /10 Number of policies /10 Average number of medical conditions /10 Average number of medical conditions /10 Average number of medical conditions /10 Average number of medical conditions /10 Average number of medical conditions /10 Total margin /10 Total margin /10 Total margin /10 Total margin /10 Total margin /10 Number of add ons /10 Number of add ons /10 Number of add ons /10 Number of add ons /10 Number of add ons /10 For this over-50 s insurance provider REaD Group split their customer base into 10 segments based on 6 categories (including age and number of policies), each scored out of 10. This allowed them to understand what their most valuable customers looked like, identify opportunities for segment growth and to find look-alike prospects using REaD Group s consumer database. REaD Group conducted an initial RFM segmentation covering all the client s customers and transactions. These segments were then refined based on demographic and transactional characteristics and extrapolated to find share of wallet for each. Five clear segments were identified, and a persona was created for each drawing on their key characteristics. This helped the client to understand the requirements of each segment, how to find similar customers and how to retain them.

12 Engagement and Insight REaD Group provide a range of solutions to allow you to access your customer data to generate insights, create visualisations, execute multichannel communication activity and make better marketing decisions. Single Customer View (SCV) Enabling the ultimate CRM solution, Single Customer View (SCV) delivers a consistency of information and knowledge from multiple systems and channels to give you a more complete and unified view of your customers. Across your business there are many sources of information about customers and their relationship with you. We ensure all of this data is collated, cleaned, enhanced and held at customer level to be accessed as needed to build successful engagement. Cross Media Execution Whether your campaign is a single channel broadcast or a multi-channel multiwave campaign covering on-line and off-line media, REaD Group can help you plan, optimise and execute it. From campaign strategy, channel selection, messaging and scheduling to relevant and timely reporting so you can monitor results.

13 Performance Marketing Lead Generation How does it work? REaD Group offer a co-registration model via our proprietary owned lead generation websites which are either prize or product testing led REaD Group s experienced traffic team drive consumers that meet the required profile to our consumer-facing websites using highly targeted campaigns Once registered, consumers are offered multiple offers and are given the opportunity to give first party consent to brands. To ensure compliance with latest legislation, including DPA (2018), REaD Group collects both first and third party consent

14 REaD Group Charity of the year When we aren t being clever with data, we re getting stuck into activities big and small to raise as much as we can for our chosen charity of the year! 2017: The Lily Foundation raised over 30, : MS Society raised over 12,000 Sky is the limit! 2019: The Campaign Against Living Miserably (CALM)

15 One size doesn t fit all We know from experience that every business is unique with different challenges, strategic goals and aspirations. At REaD Group, we are well placed to provide you with bespoke solutions that are directly suited to your requirements. Whether you are looking to consolidate and improve data accuracy using our market leading data cleaning services, to acquire new customers, or to gain actionable insight to get to know your customers better we listen, understand and work with you to find the best combination of products and services to fit your needs. Talk to us today to find out how we can provide a solution that fits. www. readgroup.co.uk enquiries@readgroup.co.uk REaD Group Ltd REaD Group The Pavilion, 1 Newhams Row Bermondsey Street London, SE1 3UZ

16 v.3.19 IS REaD Group is the trading name of REaD Group Ltd (Registered in England No ). VAT Reg. No