Innkeeper Survey Q3 2010

Transcription

1 Innkeeper Survey Q In which area of the United States are you located? Alaska 1.3% 8 Hawaii 1.8% 11 Midwest 18.5% 114 Northeast 35.7% 220 Pacific Northwest 7.1% 44 Southeast 17.0% 105 Southwest 9.4% 58 West Coast 9.2% 57 answered question 617 skipped question What age groups do you most commonly see at your property? Please rate the prevalence of each group from 1 to 5, with five being the most typical age of your guests and one being those you see least: Gen-Y (18-34) 8.9% (48) 36.7% (197) 31.3% (168) 18.1% (97) 5.0% (27) 537 Gen-X (35-44) 4.5% (26) 14.7% (84) 30.9% (177) 35.4% (203) 14.5% (83) 573 Baby Boomers (45-64) 17.3% (107) 5.0% (31) 9.6% (59) 17.8% (110) 50.2% (310) 617 Seniors (65-80) 3.6% (20) 36.8% (207) 27.4% (154) 27.4% (154) 5.0% (28) 562 Senior Plus (81+) 69.4% (367) 8.3% (44) 1.9% (10) 2.1% (11) 18.3% (97) 529 answered question 652 skipped question 7 1 of 13

2 3. How did your third quarter revenue of 2010 (July-September) compare to 2009? Ahead 20% or more 24.0% 149 Ahead 10%-20% 23.8% 148 Ahead 0%-10% 21.7% 135 Even 12.2% 76 Off 0%-10% 8.9% 55 Off 10%-20% 5.2% 32 Off 20%-30% 1.4% 9 Off 30% or more 2.7% 17 Comments 110 answered question 621 skipped question 38 2 of 13

3 4. If bookings were ahead or even with last year, what factors have contributed to changes in bookings for the third quarter of 2010 (July - September)? (Please skip to next question if bookings were not up.) Check all that apply. Increased online reviews are making guests more likely to stay at my property 59.1% 291 BedandBreakfast.com review widget on my website is making guests more likely to stay at my property 12.8% 63 Use of the review widget in the booking path on my website (Webervations/Rezovation customers only) 6.5% 32 Extra exposure and reservations from the BedandBreakfast.com Online Reservations (with Expedia, hotels.com, Kayak.com, etc.) drives more bookings 15.9% 78 Being Inn of the Month 7.1% 35 Featured Property Auctions 6.3% 31 Switching to an availability calendar or booking engine 6.3% 31 Added blog 5.7% 28 Started social networking like Facebook, Twitter, etc. 16.5% 81 My inn received media attention via TV, newspaper, Internet, magazine story, etc. 14.0% 69 Other 49.2% 242 answered question 492 skipped question of 13

4 5. If bookings were down compared with last year, what factors have contributed to changes in bookings for the third quarter of 2010 (July - September)? Check all that apply. Bad economy; people not spending on travel 52.2% 106 Last-minute bookings 18.7% 38 People taking shorter trips 21.7% 44 People spending less at the inn 14.8% 30 My rates increased 1.0% 2 Change in area attractions 1.5% 3 Weather 11.3% 23 Wedding or event last year that didn't repeat this year 8.4% 17 New inn, people still discovering us 6.4% 13 Bookings were not down 23.6% 48 Other (please specify) 25.6% 52 answered question 203 skipped question of 13

5 6. How do you expect your reservations for the fourth quarter, 2010 (October - December) to compare to last year? Up 45.4% 283 Down 15.9% 99 Even 38.7% 241 answered question 623 skipped question 36 5 of 13

6 7. What, if anything, do you plan to do to increase/maintain your reservations for the remainder of 2010? Please check all that apply: Offer online reservations through Expedia.com and other sites 11.5% 72 Add online reservations to my website 5.9% 37 Have professional photos taken 11.0% 69 Redesign website 23.2% 145 Increase adword buying/seo 9.1% 57 Add/continue blog 25.2% 158 Start/continue presence on Twitter 14.7% 92 Start/continue Facebook 44.1% 276 Start/continue YouTube, maintain/add video 14.9% 93 Nothing; I am happy with my occupancy 22.0% 138 Other (please specify) 24.0% 150 answered question 626 skipped question 33 6 of 13

7 8. Do you host international guests on a regular basis? Yes 63.7% 406 No 36.3% 231 answered question 637 skipped question If yes, please estimate the percentages coming from these areas less than 1% 1-9% 10-24% 25-49% 50-74% 75% or more Europe 9.1% (36) 33.0% (130) 21.8% (86) 8.6% (34) 11.9% (47) 15.5% (61) 394 North America 3.0% (9) 7.0% (21) 10.7% (32) 9.7% (29) 21.8% (65) 47.7% (142) 298 Asia 42.3% (60) 34.5% (49) 15.5% (22) 5.6% (8) 1.4% (2) 0.7% (1) 142 Africa 64.0% (32) 28.0% (14) 2.0% (1) 4.0% (2) 2.0% (1) 0.0% (0) 50 Oceania 40.4% (19) 34.0% (16) 23.4% (11) 2.1% (1) 0.0% (0) 0.0% (0) 47 South America 46.5% (40) 38.4% (33) 4.7% (4) 8.1% (7) 1.2% (1) 1.2% (1) 86 Central America 51.9% (27) 32.7% (17) 9.6% (5) 1.9% (1) 3.8% (2) 0.0% (0) 52 Middle East 65.8% (50) 23.7% (18) 6.6% (5) 2.6% (2) 1.3% (1) 0.0% (0) 76 answered question 439 skipped question of 13

8 10. Are your international guests more likely to visit: Midweek 25.0% 133 Weekends 6.6% 35 No pattern 62.0% 330 Not sure 6.4% 34 answered question 532 skipped question How many nights are your international guests likely to stay in comparison to your U.S. guests? Longer stay 36.8% 197 Shorter stay 13.3% 71 Same 43.0% 230 Not sure 6.9% 37 answered question 535 skipped question of 13

9 12. How price sensitive are your international guests in comparison to your U.S. guests? More price sensitive 12.1% 65 Less price sensitive 37.1% 199 Same 34.8% 187 Not sure 16.0% 86 answered question 537 skipped question How far in advance do your international guests usually book in comparison to your U.S. guests? Further in advance 60.1% 319 Less in advance 12.2% 65 Same 23.2% 123 Not sure 4.5% 24 answered question 531 skipped question of 13

10 14. How likely are your international guests to book online in comparison to your U.S. guests? More likely to book online 44.6% 232 Less likely to book online 12.3% 64 Same 31.5% 164 Not sure 11.5% 60 answered question 520 skipped question How likely are your international guests to extend their stay after arrival at your inn in comparison to your U.S. guests? More likely to extend 13.9% 74 Less likely to extend 23.1% 123 Same 49.9% 266 Not sure 13.1% 70 answered question 533 skipped question of 13

11 16. Do your international guests have different tastes and preferences than your U.S. guests? Breakfast preferences 31.0% 162 Room/furnishings preferences 7.1% 37 None 61.8% 323 Other (please specify) 9.6% 50 answered question 523 skipped question Please include any general comments on hosting international guests here: 151 answered question 151 skipped question Is your website translated into languages other than English? Yes 15.9% 100 No 84.1% 530 answered question 630 skipped question of 13

12 19. Into what languages is your website translated? Spanish 50.9% 55 French 61.1% 66 German 50.9% 55 Italian 45.4% 49 Other (please specify) 36.1% 39 answered question 108 skipped question How did you get your website translated? Machine (like Google translator) 49.1% 52 Professional translator 11.3% 12 Friend or family member 11.3% 12 Other (please specify) 28.3% 30 answered question 106 skipped question of 13

13 21. Please feel free to expand or add comments here about any of our survey topics. 70 answered question 70 skipped question If you have a question about your BedandBreakfast.com listing, please enter your question here, along with your inn name and contact information, and someone will contact you. Because this is an anonymous survey, if you do not enter your contact information, we will not be able to contact you. 39 answered question 39 skipped question of 13