PGA SHOW PRODUCTIONS. Worldwide Golf Exhibitions PGA SHOW PRODUCTIONS BRAND STORY PGA SHOW PRODUCTIONS. Worldwide Golf Exhibitions

Transcription

1 BRAND STORY

2 PGA Show Productions is a Production and Digital Distribution Division of PGA. Developed to help our customers connect with their target audience in unique and memorable ways, while providing year-round marketing solutions for their brand. WHO ARE WE?

3 WHAT DO WE DO? Imagine A compelling, deep dive into your brand, product and/or service. Interviews, demos, location shooting, b-roll & more, turned into engaging videos that set a defining tone for B2B and/or consumer-facing opportunities. Now, imagine those engaging videos shared with over 60k industry professionals and on a top sports-focused multi-channel video network. Powered by ThePostGame, a world-class sports production agency that engages, entertains, informs and inspires, the PGA Show Productions team travels directly to you to develop and produce a unique brand story. Through the PGA Show Insider, a new monthly e-newsletter and year-round website, PGA Show Productions will distribute your one-of-a-kind video to our established audience. This will allow our followers to connect with you and your products and gain a new understanding of your brand s contribution to the game, lifestyle and business of golf.

4 DISTRIBUTION CHANNELS PGA SHOW INSIDER Original Content Monthly enewsletter & 365 Website 60,000+ PGA & Golf Industry Professionals 25K PGA Professionals 35K Golf Industry Professionals Social Reach: 7.3M+ Facebook Twitter YouTube Instagram LinkedIn MEDIA* 1,000 PGA Show Media Professionals Live coverage from: Golf Channel SiriusXM PGA Tour Radio Network SOCIAL MEDIA* THEPOSTGAME SOCIAL MEDIA Social Reach: 597,184 Facebook Twitter YouTube Instagram LinkedIn PGA SHOWS PGA SHOW PRODUCTIONS DIGITAL PLATFORMS Show Year PGASHOW.COM: 344K unique visitors PGALASVEGAS.COM: 33K unique visitors PGA SHOW ATTENDANCE PGA Merchandise Show: 40K PGA Show Demo Day: 9K PGA Fashion & Demo Experience: 2.5K AT SHOW OTHER On-Site Activations at PGA Shows Retail Locations PR Business Meetings Additional Paid Sponsorship Opportunities Industry Events YOUR BRAND DIGITAL PLATFORMS THEPOSTGAME.COM: 2M+ unique visitors per month 10K Guranteed Video Views Against Brand s Target Audience LEADS Pre-Show Leads from PGA Show Exhibitor Dashboad At Show Leads from PGA Show CompuLead Lead Retrieval OTHER* Amazon Product Pages Newsletter Editorial Outlets (Yahoo, MSN, Fox) Additional Paid Opportunities Industry PR *Distribution not guranteed DIGITAL PLATFORMS Company Website Database PGA Show My Show Dashboard (Online & Mobile) SOCIAL MEDIA Facebook Twitter YouTube Instagram LinkedIn

5 WHY IS VIDEO MARKETING IMPORTANT? 2017 PGA MERCHANDISE SHOW ATTENDEES WERE POLLED ON THEIR VIDEO USAGE: BUY 1 IN 3 PGA Show attendees use videos to inform purchase DECISIONS Of them, 83% consider videos a very IMPORTANT part of their decision process 62% rely on VIDEOS from the manufacturers DID YOU KNOW? What are the top ways internet users are influenced to purchase a product * #1 78% IMAGE 44% TEXT 86% VIDEO 40% LIVE STREAM 40% ANIMATED GIFS /IMAGES

6 WHERE DO YOU FIT IN? PGA Show Productions offers you a turn-key solution for developing, executing, and distributing your story to the masses. Allow us to bring your unique and authentic brand story to life to help you leave a lasting impression with your viewers. Your video will become interesting content that can be used and shared across social media, your brand s website, for sales and dealer/franchise meetings, in-store and more!

7 DELIVERABLES (1) Feature video 2-4 minutes in length (1) :15-:45 video teaser (2) Rounds of feedback + full edits (1) Custom Branded Title Card Brand/product integration within video feature Brand Story Featured in PGA Show Insider Brand Story will link back to full individual videos at pgashowinsider.com Creative Services: ThePostGame Designers will leverage footage to create content in digital formats (i.e. banner ads) 10k Custom-targeted social views based on brand s audience demographics Distribution through PGA Show + ThePostGame social media outlets and influencer platform (Facebook, Twitter, LinkedIn, Instagram, YouTube) Video will be delivered in digital formats to brand for leverage across marketing channels Post-campaign video performance recap (i.e. Views, reach, and engagement) and consultant recommendations for marketing strategy Distribution rights to use video content on digital owned and operated properties and social destinations Optional exclusive social and distribution programs are available at additional cost.

8 APPENDIX

9 EXAMPLES PGA Show Productions is a Production and Digital Distribution Division of PGA Worldwide Golf Exhibitions, specializing in extending the life of your brand beyond the PGA Shows. For more information visit: PGA Show Insider

10 THEPOSTGAME TPG leverages its digital publishing success and branded storytelling expertise to create captivating content for sports properties and brands. Our premier access to athletes, lifestyle experts and influencers, as well as our expertise in digital distribution, ensures we reach the engaged consumer, with the right message, in the right place, at the right time across the street, or across the globe. *Examples of content production from TPG Studios