ELEVATE YOUR BRAND KEITH O BRIEN. How To Create Irresistible Product Listings That Convert Like Crazy & Repel Potential Competitors

Transcription

1 ELEVATE YOUR BRAND KEITH O BRIEN How To Create Irresistible Product Listings That Convert Like Crazy & Repel Potential Competitors

2 My GOAL is for you to understand Keywords and Why They Are The Key To Success On Amazon How To Properly Optimize Your Product Listings Great Product Photography The Big Differentiator How To Get To Page One And Stay There Marketing / Investment Mindset How Smart Money Pays Off Quickly

3 WHO AM I & WHY AM I HERE?

4 My Path 26 years as an entrepreneur Had first $100k+ year at 24, first $250K+ year at 25 Taught Leadership Principles to teenagers for 10 years over 12,000 students through our programs

5 My Path Met Adam in 1997

6 My Path Ran ilovetoreview (Product reviews for Amazon) in 2015 & we generated about 300,000 reviews for about 1,500 global clients doing over $500M a year Currently run MarketHustl.com and SellerPhoto.com I am a PL seller myself - first product live Nov 2017, 2nd product live July 2018

7 PURPOSE How I Strive To Live Each Day PROFIT PLAY

8 Purpose & Play

9 Purpose & Play

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11 3 Types of Sellers Do-it-yourself Work on what you re passionate about Outsource everything you can The Doer Part-Time Conductor Full-Time Conductor

12 When I thought about how to deliver the absolute best value this weekend

13 I thought why don t I just teach everyone exactly what we do?

14 Once Your Product is Live How Many People See Your Product How Many People Buy Your Product SESSIONS CONVERSION RATE

15 Understanding sessions & conversion rates Sessions = Unique Visitors Units ordered (1,810) divided by # of Sessions (17,950) 1810 / 17,950 = 10.01% Session % or Conversion Rate (CVR)

16 Persuasive, Keyword Rich Content Is your content strong enough?

17 Beyond Choosing A Crap Product The #1 Reason Products Fail On Amazon Is POORLY OPTIMIZED LISTINGS

18 This brings us to the question that all brilliant philosophers have struggled with for centuries

19 If there is a great product on Amazon, but no one can find it does it really exist?

20 The purpose of your listing copy Dominate Search Results Product Information Entice Clicks Elevate Value Engage Your Customer Convert Sales

21 The Stats - Optimization We Evaluated 75 Listings We did the keyword research and wrote the copy If the seller changed anything substantial in the copy from what we provided, they were excluded Live on Amazon for at least 30 days

22 The results of those 75 listings $36,490 TOTAL STARTING MONTHLY REVENUE $855,600 TOTAL CURRENT MONTHLY REVENUE Average of $434/mo Low $0 (90% in first month on Amazon) High $12,000/mo Average of $11,112/mo Low $400/mo High $165,000/mo

23 Digging even deeper 60+ days after work was complete INCOMES RANGED FROM $400/mo to $165,000/mo 33% - $400 - $2,000 /mo 46% - $2,000 - $10,000/mo 9% - $10,000 - $20,000/mo 7% - $20,000 - $50,000/mo 5% - $50,000+ per month 67% Saw Full ROI Within 60 Days

24 How We Optimize A Listing I Want Page 1 Results And I Want Them Now!

25 STEP 1 Review your brief and any online information

26 STEP 2 Research your Amazon competition

27 STEP 3 Team Strategy Meeting Differentiators? Target Market? Features? Benefits? How Are They Better? Mission?

28 STEP 4 Build Keyword List (Travel Pillow) Pull Competitor Keywords Use a Reverse ASIN tool to get the keywords of some of your competitors Common Sense Keywords Travel Pillow Airplane Pillow Neck Pillow Synonyms/ Variations For Main Keywords Traveling, Flying

29 STEP 4 Build Keyword List (Travel Pillow) Features Washable, breathable, hypoallergenic, carrying bag, neck support, chin support, memory foam Descriptive Words Soft, lightweight, plush, comfortable, supportive, stylish, designer, cool, durable Target Market for kids, for children, for adults, for women, for men, for airplanes, for the car, for the bus

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31 STEP 5 Write Persuasive, On Brand Copy TITLE Is Most Important Focus On BENEFITS, Then FEATURES Blend Keywords With REAL, PERSUASIVE CONTENT Keyword Areas of Importance - TITLE, BULLETS, BACKEND, DESCRIPTION, EBC IMAGE TAGS

32 STEP 6 Add Backend Keywords Common Misspellings Spanish Descriptive & Feature Words

33 STEP 7 Proofreading & Grammar Check Use Grammarly ( Use Your Brain You are writing for both machines and humans

34 STEP 8 Final Crush It Check Did We Hit All The Most Important Keywords? Did We Do Our Very Best Work?

35 Great Photography Always Pays For Itself How will your product STAND OUT?

36 Remember Those 75 Listings We Evaluated?

37 $3,368/mo. Optimization Only $11,284/mo. Optimization + Photography That s A Difference of $7,916 per month or $94,992 per year

38 Your Main Image Is What Gets Your Listing Seen Your listing s main image is like the FIRST PHOTO in a dating app If it sucks, no one will Ever find out how AWESOME your personality is

39 Which Grabs Your Attention?

40 Which Gets Your Attention Quicker?

41 Which Gets Your Attention Quicker?

42 Tips for your Main Image Clean, crisp image with great lighting Prep your product - dust, iron/steam, fix the box, remove fingerprints Edit/Remove any imperfections in post production editing Crop so that your product is all the way to the edge on it s longest side Whenever possible, find a way to make it unique compared to other listings on page 1 for your main keywords

43 If Your Main Image s Job Is To Get People To Click Then The Rest Of Your Image Stack Is There To Tell Your Product s Story

44 The SellerPhoto Formula

45 STEP 1 Understand the customer avatar & brand position

46 STEP 2 Create an amazing main image

47 STEP 3 Visually showcase features & benefits

48 STEP 4 Highlight solutions for target market

49 STEP 5 Professional, high quality lifestyle images

50 Our Final Photography Questions Do These Images Look Better Than Everyone Else On Page 1? Have We Done Everything We Can To Elevate The Brand?

51 Add studio shot

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77 Launch & Growth How to get to Page 1 and stay there

78 The Stats Launch Campaigns 92% RANKED ON PAGE 1 AFTER CAMPAIGN 76% RANKED IN TOP 10 44% RANKED IN TOP 5 IF we optimized their listing Rank 30 days after campaign ended = #7 IF we did NOT optimize their listing Rank 30 days after campaign ended = #30

79 STEP 1 Determine sales volume of your competitors Look at sales (in units) in ZonGuru for page 1 sellers for the keyword you want to target

80 STEP 2 Determine the position range you want to target Do you want to compete for the number 1 spot, top 5 or just anywhere on page 1?

81 STEP 3 Run a promotional campaign to match competitor volume It doesn t matter if you use a list, influencers, Facebook Ads or a MarketHustl.com (done for you) campaign

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85 Change The Search Term Change The Game Travel Pillow vs. Travel Pillow Memory Foam High = 21,727 Low = 260 Average 1,250 Need = 500-1,300 High = 21,411 Low = 11 Average 1,075 Need =

86 Remember Your listing MUST be optimized well - it s competing against the best for that keyword Also, start HIGHLY targeted (exact match) PPC with aggressive daily budget

87 Building a brand that lasts Competitors Reviews, Account History Brand Registry Photography Competitors Optimization Great Products Competitors Competitors

88 To summarize Optimize like crazy - find the keywords others are too lazy to find Elevate your brand with amazing photography Focus on ranking, one keyword phrase at a time Start HIGHLY targeted (exact match) PPC with aggressive daily budget, then expand as your listing builds some history

89 I d like to give you some bonuses and I d like to ask you a favor.

90 Reliable Summit Bonuses - For The First 50 Orders 15% off any service Ends August 5th, 2018

91 These bonuses & slides are available at MarketHustl.com/Reliable

92 Please send updates on your business and feedback to: The team would love to hear from you. Add a photo so we can see your smiles.

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